The Pirouettes

The Pirouettes — pop artist from FR.

Vickie Chérie and Leo Bear Creek, aka The Pirouettes, need no introduction. They have had three albums come out, namely Carrément Carrément (2016), Monopolis…

Influence: 50.76% Fanbase: 26.94% Trending: 62.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 64.47% • Very Strong

As of 2025-09-09

58,208

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:25 UTC

Genres

popelectro-pop francaisfrench indie popnouvelle chanson francaisefrench synthpopindie poppopalternativealternativehip-hop & raprapelectronicnew french touchfrench indietronica

Biography

Vickie Chérie and Leo Bear Creek, aka The Pirouettes, need no introduction. They have had three albums come out, namely Carrément Carrément (2016), Monopolis (2018), and Equilibre (2021). They have constantly been touring through France -where they reached a climax at La Cigale and at L'Olympia, both houses they brought down- as well as abroad. They also collaborated with many other artists. The pair is currently one of the most remarkable and endearing embodiments of today's French pop music.
At the root of their love affair with the public, there is their own love story, that started with a song, and from then on, was continuously staged, at times disguised, at times bared.
The couple today lives a separate life, but still they farther play that subtle game with intimity, while carefully avoiding exhibitionism ; by telling us about their joys and sorrows, The Pirouettes tell us of no other than ourselves. This, the fans in growing numbers surely know, and the bonds that unit the two young artists with their followers bear witness of it.

Top Brand Affinities

Report Date: 2025-09-09

The Pirouettes stands out with 18-24 & 25-34 audiences across FRANCE, INDIA, UNITED STATES. The profile is heavily female (55%), and content lands hardest on Youtube, where posts average 15,012 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Accor Hotels, Monoprix, Galeries Lafayette, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Pirouettes a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Pirouettes score 1.49% — Moderate bucket.

Brand: Accor HotelsBrand: MonoprixBrand: Galeries Lafayette

Followers:58,208

Engagements:868

Rate:1.5%

Posts:830

Avg Likes:841

Avg Comments:26

Avg Views:16,065

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,208 · Engagements 868 · Rate 1.5% Posts 830 · Views 16,065 · Avg Likes 841 · Avg Comments 26 · Avg Views 16,065	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	FRANCE (65%) INDIA (4%) UNITED STATES (4%) BELGIUM (3%) BRAZIL (3%)	Top regions: FRANCE (65%), INDIA (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 604 avg likes/post · Tiktok: 1,053 avg views/post · Youtube: 15,012 avg views/post	Best reach: Youtube 15,012 avg views; best engagement: Instagram 604 avg likes

Top Brand Affinities

Accor Hotels

Score: 64.47

Monoprix

Score: 45.88

Galeries Lafayette

Score: 39.71

Fnac

Score: 38.85

Ricard

Score: 27.32

Jean Paul Gaultier

Score: 18.04

Garnier

Score: 16.75

Longchamp

Score: 16.09

JACQUEMUS

Score: 13.70

Sandro

Score: 12.45

Air France

Score: 12.45

Perrier

Score: 11.96

Brand	Category	Score
Accor Hotels		64.47
Monoprix		45.88
Galeries Lafayette		39.71
Fnac		38.85
Ricard		27.32
Jean Paul Gaultier		18.04
Garnier		16.75
Longchamp		16.09
JACQUEMUS		13.70
Sandro		12.45
Air France		12.45
Perrier		11.96
PLAYMOBIL		10.02
Evian		9.68
Acne Studios		9.26
Montblanc		9.25
Décathlon		8.41
Tate Modern		8.00
Kodak		7.52
KARL LAGERFELD		7.18
Lanvin		7.12
Dr. Martens		5.90
Calzedonia		5.83
Ableton		5.83
Polaroid		5.45
Hublot		5.02
Summit Entertainment		4.81
Loewe		4.75
Cartier		4.46
Leica		4.40
Elle Magazine		4.30
Lollapalooza		4.28
Yves Saint Laurent		4.24
ASOS		4.07
Carrefour		3.69
Hermès		3.64
NBC		3.54
Lacoste		3.54
Pantone Inc		3.44
Olympus		3.21
Tinder		3.20
Fujifilm		3.14
Pull&Bear		3.12
Urban Outfitters		2.97
Vogue		2.74
Christian Dior		2.74
KENZO		2.74
SoundCloud		2.72
Christian Louboutin		2.68
Citroen		2.49