The Pigeon Detectives

The Pigeon Detectives

Country: GB

Influence: 58.20% Fanbase: 48.12% Trending: 63.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WUNDERBROW • 178.87% • Very Strong

As of 2025-09-09

5,528

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:40 UTC

Genres

popleeds indierockmodern rockrockenglish indie rockalternativeindie rocknew ravealternative

Biography

Formed in 2004 The Pigeon Detectives are Matt Bowman on lead vocals, Oliver Main and Ryan
Wilson on guitars, Dave Best on Bass, and Jimmi Naylor on drums. The band enjoyed a meteoric
rise starting in Leeds where they released their first single in 2005 with Leeds label Dance to the Radio, then growing into the UK Music scene rapidly with debut album ‘Wait for Me’ that landed all over Radio Playlists and hit number 3 in the charts, eventually selling platinum. The album featured singalong hits like ‘I’m not Sorry’, ‘Take Her Back’, ‘I found out’ and ‘Romantic Type’. Second album ‘Emergency’ (led in by Top 20 single ‘This is an Emergency’) also charted in the Top 5 selling Gold, and 3 further albums followed.

A live act that always brings an energetic show packed full of indie bangers, The Pigeon Detectives recently went out on a packed anniversary tour to celebrate 10 years of ‘Wait for Me’ in 2017. A regular on the festival scene the Pigeon’s songs have stood the test of time as have the audiences which are a mix of all ages and testament to a band that has big tunes in the streaming age.

The Pigeon Detectives Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Pigeon Detectives reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, THAILAND. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (33,116 avg views per post); Youtube layers on depth and replies. The audience sits near WUNDERBROW, Affliction, Siam Center, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Pigeon Detectives score 8.70%Very Strong bucket.
Brand: WUNDERBROWBrand: AfflictionBrand: Siam Center
Followers:5,528
Engagements:481
Rate:8.7%
Posts:65
Views:33,896
Avg Likes:449
Avg Comments:15
Avg Views:33,896

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,528 · Engagements 481 · Rate 8.7%
Posts 65 · Views 33,896 · Avg Likes 449 · Avg Comments 15 · Avg Views 33,896
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 33%
35-44: 7%
13-17: 5%
Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries UNITED KINGDOM (26%)
UNITED STATES (11%)
THAILAND (7%)
FRANCE (6%)
BRAZIL (6%)
Top regions: UNITED KINGDOM (26%), UNITED STATES (11%), THAILAND (7%)
Platform Engagement Instagram: 46 avg likes/post · Tiktok: 780 avg views/post · Youtube: 33,116 avg views/post Best reach: Youtube 33,116 avg views; best engagement: Youtube 354 avg likes

Top Brand Affinities

WUNDERBROW
Score: 178.87
Affliction
Score: 108.07
Siam Center
Score: 93.69
Monica Vinader
Score: 83.92
Nextel
Score: 79.80
John Varvatos
Score: 74.25
Ann Summers
Score: 63.87
MOCO Museum
Score: 55.02
Old Spice
Score: 49.46
Mixcloud
Score: 45.14
Nails Inc.
Score: 40.84
Half-Life
Score: 39.63
Brand Category Score
WUNDERBROW 178.87
Affliction 108.07
Siam Center 93.69
Monica Vinader 83.92
Nextel 79.80
John Varvatos 74.25
Ann Summers 63.87
MOCO Museum 55.02
Old Spice 49.46
Mixcloud 45.14
Nails Inc. 40.84
Half-Life 39.63
Whole Foods Market 38.82
Royal Mail 37.26
Fred Perry 37.07
New Look 35.21
Carling 32.10
FromSoftware 31.23
Soap & Glory 30.10
Kurt Geiger 29.74
Illamasqua 29.29
Charlotte Russe 28.11
Mapfre 27.02
Live Nation 26.29
Tele2 24.22
Giant Bicycles 23.99
Sweaty Betty 23.74
O'Neill 22.69
Edeka 21.96
Morrisons 21.64
Pronovias 21.27
Zumiez 21.00
American Apparel 20.70
Manolo Blahnik 20.67
7-Eleven 20.60
Oldsmobile 20.35
Arctic Fox hair Color 19.89
Sky Sports 19.39
Myprotein 19.02
ITV 18.84
Everlast 18.75
Peroni 17.37
Marks & Spencer 17.11
Pilsner Urquell 16.49
Lime Crime 16.49
All Saints 15.99
River Island 15.86
Discovery Media 15.50
SUSHISAMBA 15.42
Depop 15.41

Official Profiles

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Artist: The Pigeon Detectives

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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