the peggies

the peggies

Country: JP

Influence: 54.85% Fanbase: 34.30% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Gundam • 14.40% • Very Strong

As of 2025-09-08

267,833

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:30 UTC

Genres

rockrocksoundtrack, stage & screenanimeasianj-pixie

Biography

中学校の同級生で結成し高校時代から都内ライブハウスを中心に本格的に活動を開始。2015年11月にリリースされたNEW KINGDOMのリード曲「グライダー」がYouTubeの再生回数100万回を超えるなど大きな話題となり、 2016年7月に行われた渋谷club asiaでのワンマンライブはソールドアウト。 2016年10月には初のインディーズシングル「スプートニク / LOVE TRIP」をリリース。
2017年5月10日に「ドリーミージャーニー」でメジャーデビューし、全国各地のラジオ局、TV局、音楽専門チャンネルでのパワープレイを獲得! 2018年、初のミニアルバム「super boy ! super girl !!」をリリース、iTunesロックアルバムチャート2位を記録。そのミニアルバムを引っさげたthe peggies史上最大規模の全国ツアー「the peggies tour 2018 super boy ! super girl !!tour~SUPERMARKET TRIP!!!~」では全国10箇所をめぐり、ファイナルはマイナビBLITZ赤坂を成功させた。同年7月5日、「なつめきサマーEP」を配信限定リリース、iTunesロックアルバム1位、総合アルバム3位を記録!11月7日、3rd Single「君のせい」をリリース、iTunes単曲総合13位、ロック単曲1位を記録。
2019年2月6日、メジャーファーストアルバム「Hell like Heaven」をリリースしそのアルバムからは、多くのタイアップに起用されている。
2021年人気アニメ「My Hero Academia」Season 5 のエンディングテーマ「足跡」をリリース。

A 3-person girls' band formed by childhood friends, starte by performing in live-houses. The lead track "Glider" from NEW KINGDOM surpassed 1 million views on YouTube which gathered attention. They made their major debut in May 2017 with "Dreamy Journey"ドリーミージャーニー”. In 2018 they released their first mini album "super boy ! super girl !!" and was charted #2 on iTunes rock album chart. Their 3 rd single " Kimi no sei 君のせい“was #1 on the iTunes rock chart. With many tie-ins, CF and anime they are one of the hottest uprising artists. In 2021 they released "足跡(Ashiato)" the new ending theme song for popular animation "My Hero Academia" Season 5 that started in March.

the peggies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

the peggies is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, PHILIPPINES, JAPAN. The audience is heavily male (75%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (21,478 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Gundam, Persona 5, Paul Smith points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist the peggies score 0.88%Low bucket.
Brand: GundamBrand: Persona 5Brand: Paul Smith
Followers:267,833
Engagements:2,348
Rate:0.9%
Posts:499
Views:21,478
Avg Likes:2,298
Avg Comments:13
Avg Views:21,478

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 267,833 · Engagements 2,348 · Rate 0.9%
Posts 499 · Views 21,478 · Avg Likes 2,298 · Avg Comments 13 · Avg Views 21,478
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 26%
13-17: 10%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries INDONESIA (17%)
PHILIPPINES (15%)
JAPAN (14%)
UNITED STATES (12%)
THAILAND (4%)
Top regions: INDONESIA (17%), PHILIPPINES (15%), JAPAN (14%)
Platform Engagement Instagram: 1,272 avg likes/post · Youtube: 21,478 avg views/post Best reach: Youtube 21,478 avg views; best engagement: Instagram 1,272 avg likes

Top Brand Affinities

Gundam
Score: 14.40
Persona 5
Score: 11.01
Paul Smith
Score: 10.21
Bandai Namco
Score: 9.51
RAZER
Score: 6.46
Vivienne Westwood
Score: 6.26
Dr. Martens
Score: 6.21
Maison Margiela
Score: 5.81
Dota 2
Score: 5.11
Stüssy
Score: 4.40
UNIQLO
Score: 4.28
Final Fantasy
Score: 4.22
Brand Category Score
Gundam 14.40
Persona 5 11.01
Paul Smith 10.21
Bandai Namco 9.51
RAZER 6.46
Vivienne Westwood 6.26
Dr. Martens 6.21
Maison Margiela 5.81
Dota 2 5.11
Stüssy 4.40
UNIQLO 4.28
Final Fantasy 4.22
League of Legends 3.91
Counter-Strike 3.74
Snoopy And The Peanuts Gang 3.59
ASUS 3.51
Leica 3.39
Olympus 3.34
Pokemon 3.27
Jollibee 3.16
Hot Wheels 3.03
Fujifilm 2.99
Panasonic 2.83
Nintendo 2.63
Pokemon Go 2.60
Faber-Castell 2.43
Ubisoft 2.38
Vans 2.19
Converse 2.15
Sony 2.09
Lush 1.96
Star Wars 1.86
Scion 1.86
Activision Blizzard 1.85
LEGOLAND 1.80
Marvel 1.75
Marvel Entertainment 1.64
Mazda 1.63
Call of Duty 1.62
PlayStation 1.54
Mitsubishi Motors 1.53
Polo Ralph Lauren 1.53
Adobe 1.52
Walt Disney 1.49
New Balance 1.38
Supreme 1.35
Microsoft 1.35
Yves Saint Laurent 1.33
Spotify Music 1.32
Nikon 1.30

Official Profiles

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Artist: the peggies

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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