The Pale White
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
28,848
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:04:39 UTC
Genres
Biography
Heads were quickly turning and with ongoing support from Radio 1, Radio X and Triple J, the band’s tunes were playing up and down the country. Highlighted as “one of the North East’s hottest groups” by NME and their tunes praised as “filthy, QOTSA-esque stoner rock” by The Independent in a 5-star live review, local hype soon translated into widespread acclaim, huge support slots and impressive festival appearances.
Following a riotous run of singles produced by Jolyon Thomas (Slaves, Royal Blood), The Pale White released their highly anticipated debut album, ‘Infinite Pleasure’, in 2021. This make-or-break moment only cemented the group’s status with praise from key industry names and even a feature on Amazon Music’s Leicester Square billboard.
After enduring a global pandemic and concluding a career-best run of headline shows, Dave Barrow injected newfound excitement into the line-up as the new bass player. The revitalised outfit spent much of 2022 realigning themselves before returning to introduce the next era properly, with the ‘A New Breed’ EP truly declaring The Pale White’s rebirth.
The Pale White reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,359 avg views per post); Instagram layers on depth and replies. The audience sits near Fred Perry, Ampeg, All Saints, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,848 · Engagements 740 · Rate 2.6% Posts 276 · Views 1,913 · Avg Likes 730 · Avg Comments 27 · Avg Views 1,913 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 34% 35-44: 11% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (34%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (12%) FRANCE (6%) GERMANY (4%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (12%), FRANCE (6%) |
| Platform Engagement | Instagram: 615 avg likes/post · Tiktok: 1,359 avg views/post · Youtube: 554 avg views/post | Best reach: Tiktok 1,359 avg views; best engagement: Instagram 615 avg likes |
Top Brand Affinities
Fred Perry
Ampeg
All Saints
ITV
Amazon Music
Dr. Martens
Nasty Gal
Morrisons
ASDA
Pro Tools
Sennheiser
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 32.84 | |
| Ampeg | 24.19 | |
| All Saints | 17.04 | |
| ITV | 16.06 | |
| Amazon Music | 14.35 | |
| Dr. Martens | 13.39 | |
| Nasty Gal | 13.07 | |
| Morrisons | 11.07 | |
| ASDA | 10.71 | |
| Pro Tools | 10.46 | |
| Sennheiser | 10.20 | |
| Tate Modern | 10.15 | |
| Sainsbury's | 9.92 | |
| Barbour | 8.82 | |
| Spotify Music | 8.26 | |
| Vivienne Westwood | 7.94 | |
| Guinness | 7.81 | |
| MISSGUIDED | 7.64 | |
| BBC | 7.59 | |
| Topshop | 7.39 | |
| Vauxhall | 7.02 | |
| Carlsberg | 6.91 | |
| Marks & Spencer | 6.91 | |
| ASOS | 6.85 | |
| boohoo | 6.65 | |
| Tesco | 6.27 | |
| Urban Outfitters | 5.89 | |
| Selfridges | 5.85 | |
| Lush | 5.32 | |
| SoundCloud | 5.21 | |
| Showtime | 4.97 | |
| Ableton | 4.78 | |
| Jack Daniels | 4.57 | |
| Lollapalooza | 4.43 | |
| Primark | 4.35 | |
| Baileys | 4.22 | |
| Polaroid | 4.10 | |
| LG Group | 4.05 | |
| Kodak | 3.65 | |
| Aperol | 3.63 | |
| Sunnies Studios | 3.56 | |
| Harrods | 3.42 | |
| Cadbury | 3.14 | |
| Leica | 3.02 | |
| Columbia Pictures | 2.87 | |
| Pull&Bear | 2.70 | |
| Vans | 2.54 | |
| Warner Bros | 2.38 | |
| MTV | 2.30 | |
| Carhartt | 2.28 |
Official Profiles
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LoginArtist: The Pale White
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Mew, The Pale White, Glass Kites | Roundhouse | London, United Kingdom |















