The Pale White

The Pale White

Country: GB | Gender: male

Influence: 50.44% Fanbase: 22.81% Trending: 64.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 32.84% • Very Strong

As of 2025-09-10

28,848

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:04:39 UTC

Genres

popnewcastle indierockmodern rockrockenglish indie rockalternativemodern alternative rockalternative

Biography

At the time devoid of fresh blood, Newcastle quickly became alight with buzz around The Pale White upon their formation in 2016. Brothers Adam and Jack Hope, then joined by Tom Booth, honed their skills as a ferocious three-piece and quickly settled into a rhythm of their own with a self-titled EP in 2017 and 2018’s hip-swaggering ‘Take Me to the Strange’.

Heads were quickly turning and with ongoing support from Radio 1, Radio X and Triple J, the band’s tunes were playing up and down the country. Highlighted as “one of the North East’s hottest groups” by NME and their tunes praised as “filthy, QOTSA-esque stoner rock” by The Independent in a 5-star live review, local hype soon translated into widespread acclaim, huge support slots and impressive festival appearances.

Following a riotous run of singles produced by Jolyon Thomas (Slaves, Royal Blood), The Pale White released their highly anticipated debut album, ‘Infinite Pleasure’, in 2021. This make-or-break moment only cemented the group’s status with praise from key industry names and even a feature on Amazon Music’s Leicester Square billboard.
After enduring a global pandemic and concluding a career-best run of headline shows, Dave Barrow injected newfound excitement into the line-up as the new bass player. The revitalised outfit spent much of 2022 realigning themselves before returning to introduce the next era properly, with the ‘A New Breed’ EP truly declaring The Pale White’s rebirth.

The Pale White Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Pale White reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,359 avg views per post); Instagram layers on depth and replies. The audience sits near Fred Perry, Ampeg, All Saints, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Pale White score 2.57%Strong bucket.
Brand: Fred PerryBrand: AmpegBrand: All Saints
Followers:28,848
Engagements:740
Rate:2.6%
Posts:276
Views:1,913
Avg Likes:730
Avg Comments:27
Avg Views:1,913

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 28,848 · Engagements 740 · Rate 2.6%
Posts 276 · Views 1,913 · Avg Likes 730 · Avg Comments 27 · Avg Views 1,913
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 34%
35-44: 11%
13-17: 5%
Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED KINGDOM (33%)
UNITED STATES (12%)
FRANCE (6%)
GERMANY (4%)
AUSTRALIA (3%)
Top regions: UNITED KINGDOM (33%), UNITED STATES (12%), FRANCE (6%)
Platform Engagement Instagram: 615 avg likes/post · Tiktok: 1,359 avg views/post · Youtube: 554 avg views/post Best reach: Tiktok 1,359 avg views; best engagement: Instagram 615 avg likes

Top Brand Affinities

Fred Perry
Score: 32.84
Ampeg
Score: 24.19
All Saints
Score: 17.04
ITV
Score: 16.06
Amazon Music
Score: 14.35
Dr. Martens
Score: 13.39
Nasty Gal
Score: 13.07
Morrisons
Score: 11.07
ASDA
Score: 10.71
Pro Tools
Score: 10.46
Sennheiser
Score: 10.20
Tate Modern
Score: 10.15
Brand Category Score
Fred Perry 32.84
Ampeg 24.19
All Saints 17.04
ITV 16.06
Amazon Music 14.35
Dr. Martens 13.39
Nasty Gal 13.07
Morrisons 11.07
ASDA 10.71
Pro Tools 10.46
Sennheiser 10.20
Tate Modern 10.15
Sainsbury's 9.92
Barbour 8.82
Spotify Music 8.26
Vivienne Westwood 7.94
Guinness 7.81
MISSGUIDED 7.64
BBC 7.59
Topshop 7.39
Vauxhall 7.02
Carlsberg 6.91
Marks & Spencer 6.91
ASOS 6.85
boohoo 6.65
Tesco 6.27
Urban Outfitters 5.89
Selfridges 5.85
Lush 5.32
SoundCloud 5.21
Showtime 4.97
Ableton 4.78
Jack Daniels 4.57
Lollapalooza 4.43
Primark 4.35
Baileys 4.22
Polaroid 4.10
LG Group 4.05
Kodak 3.65
Aperol 3.63
Sunnies Studios 3.56
Harrods 3.42
Cadbury 3.14
Leica 3.02
Columbia Pictures 2.87
Pull&Bear 2.70
Vans 2.54
Warner Bros 2.38
MTV 2.30
Carhartt 2.28

Official Profiles

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Artist: The Pale White

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-10 03:00 UTC Mew, The Pale White, Glass Kites Roundhouse London, United Kingdom

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