The Outlaws
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
46,677
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 12:13:20 UTC
Genres
Biography
The Outlaws were formed in Tampa, Florida, in 1972 by singers/guitarists Hughie Thomasson and Henry Paul, bassist Frank O'Keefe, and drummer Monte Yoho. With the 1973 addition of guitarist Billy Jones, the lineup was complete, and after a year of intense touring the band became the first act signed to Clive Davis' newly founded Arista Records label. The Outlaws' self-titled 1975 album spotlighted their Eagles-influenced harmonies and Allman Brothers-like guitar attack, yielding the Top 40 hit "There Goes Another Love Song."
In the wake of 1977's Bill Szymczyk-produced Hurry Sundown, both Paul and O'Keefe exited, with guitarist Freddie Salem, bassist Harvey Dalton Arnold, and second drummer David Dix signing on for two albums in 1978, the concert set Bring It Back Alive and the studio effort Playin' to Win. The lineup shuffles continued when Arnold announced his departure following 1979's In the Eye of the Storm, with bassist Rick Cua recruited for the next year's Ghost Riders in the Sky, which netted a Top 40 entry with its title track, a rendition of the Vaughn Monroe favorite. Soon after, Yoho left to rejoin Paul in his new group the Henry Paul Band, and with the subsequent exit of Jones, only Thomasson remained from the original Outlaws roster. Not surprisingly, the group disbanded upon completing 1982's Los Hombres Malo.
A year later, Thomasson and Paul formed a new Outlaws lineup, adding guitarist Chris Hicks, bassist Barry Borden, and drummer Jeff Howell; after issuing 1986's Soldiers of Fortune, Paul again quit the band, with the remaining quartet returning in 1993 with Hittin' the Road. While Paul resurfaced in 1994 in the chart-topping contemporary country band BlackHawk, Thomasson later toured with the re-formed Lynyrd Skynyrd while continuing to lead the Outlaws, releasing So Low in 2000.
Sadly, Jones and O'Keefe died within three weeks of one another in early 1995. In 2005, original members Thomasson, Paul, Yoho, and David Dix reunited as the Outlaws, rounding out the lineup with three members of BlackHawk, guitarist Chris Anderson, bassist Randy Threet, and keyboardist Dave Robbins. Paul and Robbins departed a year later to concentrate again on BlackHawk, while Thomasson, the only original member of the Outlaws to make it through all of the band's configurations, kept things going, reportedly finishing a new studio album, Once an Outlaw, before his death from a heart attack in 2007.
In 2012, a new edition of the Outlaws released a studio album, It's About Pride. Dedicated to Hughie Thomasson, Billy Jones, and Frank O'Keefe, the set featured Henry Paul, Monte Yoho, Chris Anderson, Randy Threet, and Dave Robbins from the Once an Outlaw lineup, alongside new members Billy Crain (guitar) and Joe Lala (percussion). In 2013, Billy Crain left the band due to medical problems, and Joe Lala died in 2014 after a bout with lung cancer. Steve Grisham, who played with the Outlaws from 1983 to 1986, rejoined the group as guitarist. A new concert album from this edition of the band, titled Legacy Live, arrived in 2016.
The German hard rock label Steamhammer issued a 2020 studio album, Dixie Highway, followed by a pair of archival live releases -- 2020's Live at Rockpalast 1981, a CD and DVD package preserving a show recorded for German television, and 2022's Alive in America, drawn from a 1975 radio recording of the Outlaws at Ebbets Field in Denver, Colorado. The band helped their fans celebrate the holiday season with the release of 2023's Southern Rock Christmas, a collection featuring tracks from Charlie Daniels, Point Blank, Blackhawk, Black Oak Arkansas, the Georgia Satellites, and more. The Outlaws' contribution to the set was an interpretation of the classic "What Child Is This?" ~ Jason Ankeny & Steve Leggett
The Outlaws indexes high with fans in the 45-64 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,747 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Ampeg, MOOG, Live Nation, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Outlaws when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 46,677 · Engagements 128 · Rate 0.3% Posts 133 · Views 4,747 · Avg Likes 123 · Avg Comments 7 · Avg Views 4,747 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 25-34: 24% 35-44: 23% 18-24: 16% |
Largest: 45-64 (36%); next: 25-34 (24%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (67%) BRAZIL (5%) CANADA (3%) UNITED KINGDOM (3%) ITALY (2%) |
Top regions: UNITED STATES (67%), BRAZIL (5%), CANADA (3%) |
| Platform Engagement | Instagram: 53 avg likes/post · Youtube: 4,747 avg views/post | Best reach: Youtube 4,747 avg views; best engagement: Youtube 70 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Oldsmobile
Amazon Music
Miller Lite
Margaritaville
Publix
Akg
United
Sennheiser
Pontiac
| Brand | Category | Score |
|---|---|---|
| Ampeg | 50.70 | |
| MOOG | 24.59 | |
| Live Nation | 23.64 | |
| Oldsmobile | 22.88 | |
| Amazon Music | 21.25 | |
| Miller Lite | 20.03 | |
| Margaritaville | 19.05 | |
| Publix | 18.08 | |
| Akg | 16.72 | |
| United | 16.53 | |
| Sennheiser | 12.40 | |
| Pontiac | 10.37 | |
| Delta | 10.28 | |
| Gillette | 9.36 | |
| Coors | 9.15 | |
| Quaker Foods and Snacks | 9.14 | |
| iHeartRadio Music Awards | 9.14 | |
| Marshalls | 8.65 | |
| Pro Tools | 8.38 | |
| DeLorean Motor Company | 8.07 | |
| Jack Daniels | 7.78 | |
| Harley-Davidson | 7.60 | |
| Budweiser | 7.28 | |
| FOX | 7.24 | |
| Paramount Pictures | 7.22 | |
| Verizon | 7.12 | |
| Hot Topic | 6.73 | |
| Kroger | 6.69 | |
| NBC | 6.32 | |
| Kickstarter | 6.31 | |
| Pacific Northwest Wonderland | 5.93 | |
| American Airlines | 5.91 | |
| Cadillac | 5.81 | |
| The Home Depot | 5.69 | |
| Ableton | 5.61 | |
| Heinz | 5.56 | |
| Pixar | 5.36 | |
| Busch | 5.28 | |
| Nixon | 5.22 | |
| NFL | 5.19 | |
| Amway | 5.12 | |
| BBS | 4.96 | |
| Bud Light | 4.93 | |
| Martini | 4.91 | |
| ESPN | 4.80 | |
| Guinness | 4.54 | |
| Hurley | 4.32 | |
| FedEx | 4.27 | |
| Jeep | 4.27 | |
| Spotify Music | 4.15 |
Official Profiles
Login to view Contact
LoginArtist: The Outlaws
The map shows every radio station that aired The Outlaws today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 02:00 UTC | The Outlaws | Ponte Vedra Concert Hall | Ponte Vedra Beach, United States | |
| 2026-02-20 03:30 UTC | Outlaws, Jimmy Hall | Bilheimer Capitol Theatre | Clearwater, United States | |
| 2026-02-21 03:30 UTC | Outlaws, Jimmy Hall | Bilheimer Capitol Theatre | Clearwater, United States | |
| 2026-02-23 16:00 UTC | Rock Legends Cruise 2026 | Liberty of the Seas | Fort Lauderdale, United States | — |
| 2026-03-29 03:00 UTC | The Outlaws | Penn's Peak | Jim Thorpe, United States |















