The Outfield

The Outfield

Country: GB

Influence: 67.33% Fanbase: 49.38% Trending: 76.30% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

BNSF RAILWAY • 108.14% • Very Strong

As of 2025-09-09

855,239

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:49:15 UTC

Genres

popnew romanticnew wave poppower poprockrockalbum rocksoft rockmellow goldalternative rockpop rock

Biography

Ironically, given their obsession with America's favorite pastime, the Outfield got their start in London's East End. Playing under the name the Baseball Boys, the trio of bassist/singer Tony Lewis, guitarist/keyboardist John Spinks, and drummer Alan Jackman played around London and recorded some early demos, attracting the attention of Columbia/CBS Records. They were signed shortly thereafter and began working on their debut album, Play Deep, which was released in 1985. The record was a smash success, going triple platinum, reaching number nine on the album charts, and producing their biggest song, "Your Love," which was a Top Ten hit. To support the album, the band launched an international tour opening for Journey and Starship.

The Outfield began recording their second album in 1986, and in 1987 issued Bangin'. While not duplicating the huge commercial success of their debut, it did produce two hit singles, "Since You've Been Gone" and "No Surrender." The group's third album featured a bit of a stylistic shift and was more meticulously produced than their previous efforts. Voices of Babylon, released in 1988, produced a single of the same name, but the band's commercial success was slipping. Jackman left the group after it was recorded, and they hired Paul Reed to step in as drummer for the Voices tour.

Spinks and Lewis, now officially a duo, switched labels and began recording Diamond Days for MCA. A new session drummer, Simon Dawson, joined them and helped add an electronic edge to their sound. Diamond Days produced one of their biggest singles, "For You." They followed up with 1992's Rockeye. Its single, "Winning It All," became a feature at sporting events and was on the soundtrack of The Mighty Ducks. Simon Dawson had become increasingly involved in the shaping of the Outfield's sound and became an official member of the group at this time.

They went on hiatus for much of the mid-'90s, returning to record an exclusive release for their fan club, entitled It Ain't Over, then embarking on a kind of '80s revival tour. In 1998, they released Extra Innings, which was a compilation of several songs they wrote during the '90s, and also featured four new songs written in 1998. The Outfield reunited in 2006 for the release of Any Time Now. John Spinks died on July 9, 2014, at the age of 60, due to liver cancer. Bassist and lead singer Tony Lewis died on October 20, 2020, at the age of 62. ~ Stacia Proefrock, Rovi

The Outfield Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Outfield draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, MEXICO. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 9,624,485 avg views per post, with Youtube sustaining the conversation. Audience adjacency to BNSF RAILWAY, Aloft, CVC makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Outfield score 5.07%Very Strong bucket.
Brand: BNSF RAILWAYBrand: AloftBrand: CVC
Followers:855,239
Engagements:43,359
Rate:5.1%
Posts:15
Views:9,624,485
Avg Likes:41,135
Avg Comments:2,603
Avg Views:9,624,485

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 855,239 · Engagements 43,359 · Rate 5.1%
Posts 15 · Views 9,624,485 · Avg Likes 41,135 · Avg Comments 2,603 · Avg Views 9,624,485
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 36%
35-44: 17%
45-64: 7%
Largest: 18-24 (37%); next: 25-34 (36%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries BRAZIL (26%)
UNITED STATES (18%)
MEXICO (12%)
PERU (5%)
COLOMBIA (5%)
Top regions: BRAZIL (26%), UNITED STATES (18%), MEXICO (12%)
Platform Engagement Instagram: 268 avg likes/post · Youtube: 9,624,485 avg views/post Best reach: Youtube 9,624,485 avg views; best engagement: Youtube 40,867 avg likes

Top Brand Affinities

BNSF RAILWAY
Score: 108.14
Aloft
Score: 97.57
CVC
Score: 95.14
Kotex
Score: 76.20
ThyssenKrupp
Score: 74.72
Ampeg
Score: 69.09
Santander
Score: 54.94
Brahma
Score: 48.83
Troller
Score: 48.22
Warner Music
Score: 46.99
Pernambucanas
Score: 38.97
OSGEMEOS
Score: 36.45
Brand Category Score
BNSF RAILWAY 108.14
Aloft 97.57
CVC 95.14
Kotex 76.20
ThyssenKrupp 74.72
Ampeg 69.09
Santander 54.94
Brahma 48.83
Troller 48.22
Warner Music 46.99
Pernambucanas 38.97
OSGEMEOS 36.45
MRV 33.65
Postmates 26.20
World of Tanks 25.55
Sam's Club 22.49
In-N-Out 21.63
ChilliBeans 20.48
Battlefield 19.07
Superga 17.51
Jagermeister 17.40
Kellogg's 17.28
Massey Ferguson 16.17
Southwest Airlines 15.70
Kenworth 14.68
Ambev 13.86
MTV 13.69
DHL 13.62
DeLorean Motor Company 13.08
Yogi Tea 12.82
Trancefamily 12.44
Macallan 11.89
Pioneer 11.32
Chop-Chop 11.14
HBO Max 10.48
Hering 10.29
Olive Garden 10.20
Domino's Pizza 10.11
Sheraton 9.64
Margaritaville 8.66
KLM 8.44
Columbia Pictures 8.31
Tekken 7.82
Amazon Music 7.72
Everlast 7.66
Paulaner 7.56
Bonneville 7.29
Arduino 7.26
Mortal Kombat 7.17
Atmos 7.14

Official Profiles

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Artist: The Outfield

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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