The Outfield
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
855,239
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:49:15 UTC
Genres
Biography
The Outfield began recording their second album in 1986, and in 1987 issued Bangin'. While not duplicating the huge commercial success of their debut, it did produce two hit singles, "Since You've Been Gone" and "No Surrender." The group's third album featured a bit of a stylistic shift and was more meticulously produced than their previous efforts. Voices of Babylon, released in 1988, produced a single of the same name, but the band's commercial success was slipping. Jackman left the group after it was recorded, and they hired Paul Reed to step in as drummer for the Voices tour.
Spinks and Lewis, now officially a duo, switched labels and began recording Diamond Days for MCA. A new session drummer, Simon Dawson, joined them and helped add an electronic edge to their sound. Diamond Days produced one of their biggest singles, "For You." They followed up with 1992's Rockeye. Its single, "Winning It All," became a feature at sporting events and was on the soundtrack of The Mighty Ducks. Simon Dawson had become increasingly involved in the shaping of the Outfield's sound and became an official member of the group at this time.
They went on hiatus for much of the mid-'90s, returning to record an exclusive release for their fan club, entitled It Ain't Over, then embarking on a kind of '80s revival tour. In 1998, they released Extra Innings, which was a compilation of several songs they wrote during the '90s, and also featured four new songs written in 1998. The Outfield reunited in 2006 for the release of Any Time Now. John Spinks died on July 9, 2014, at the age of 60, due to liver cancer. Bassist and lead singer Tony Lewis died on October 20, 2020, at the age of 62. ~ Stacia Proefrock, Rovi
The Outfield draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, MEXICO. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 9,624,485 avg views per post, with Youtube sustaining the conversation. Audience adjacency to BNSF RAILWAY, Aloft, CVC makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 855,239 · Engagements 43,359 · Rate 5.1% Posts 15 · Views 9,624,485 · Avg Likes 41,135 · Avg Comments 2,603 · Avg Views 9,624,485 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 36% 35-44: 17% 45-64: 7% |
Largest: 18-24 (37%); next: 25-34 (36%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
BRAZIL (26%) UNITED STATES (18%) MEXICO (12%) PERU (5%) COLOMBIA (5%) |
Top regions: BRAZIL (26%), UNITED STATES (18%), MEXICO (12%) |
| Platform Engagement | Instagram: 268 avg likes/post · Youtube: 9,624,485 avg views/post | Best reach: Youtube 9,624,485 avg views; best engagement: Youtube 40,867 avg likes |
Top Brand Affinities
BNSF RAILWAY
Aloft
CVC
Kotex
ThyssenKrupp
Ampeg
Santander
Brahma
Troller
Warner Music
Pernambucanas
OSGEMEOS
| Brand | Category | Score |
|---|---|---|
| BNSF RAILWAY | 108.14 | |
| Aloft | 97.57 | |
| CVC | 95.14 | |
| Kotex | 76.20 | |
| ThyssenKrupp | 74.72 | |
| Ampeg | 69.09 | |
| Santander | 54.94 | |
| Brahma | 48.83 | |
| Troller | 48.22 | |
| Warner Music | 46.99 | |
| Pernambucanas | 38.97 | |
| OSGEMEOS | 36.45 | |
| MRV | 33.65 | |
| Postmates | 26.20 | |
| World of Tanks | 25.55 | |
| Sam's Club | 22.49 | |
| In-N-Out | 21.63 | |
| ChilliBeans | 20.48 | |
| Battlefield | 19.07 | |
| Superga | 17.51 | |
| Jagermeister | 17.40 | |
| Kellogg's | 17.28 | |
| Massey Ferguson | 16.17 | |
| Southwest Airlines | 15.70 | |
| Kenworth | 14.68 | |
| Ambev | 13.86 | |
| MTV | 13.69 | |
| DHL | 13.62 | |
| DeLorean Motor Company | 13.08 | |
| Yogi Tea | 12.82 | |
| Trancefamily | 12.44 | |
| Macallan | 11.89 | |
| Pioneer | 11.32 | |
| Chop-Chop | 11.14 | |
| HBO Max | 10.48 | |
| Hering | 10.29 | |
| Olive Garden | 10.20 | |
| Domino's Pizza | 10.11 | |
| Sheraton | 9.64 | |
| Margaritaville | 8.66 | |
| KLM | 8.44 | |
| Columbia Pictures | 8.31 | |
| Tekken | 7.82 | |
| Amazon Music | 7.72 | |
| Everlast | 7.66 | |
| Paulaner | 7.56 | |
| Bonneville | 7.29 | |
| Arduino | 7.26 | |
| Mortal Kombat | 7.17 | |
| Atmos | 7.14 |
Official Profiles
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LoginArtist: The Outfield
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















