The Oh Hellos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
307,831
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:45:54 UTC
Genres
Biography
Raised in a musical family, the Heaths were encouraged to play music together from a young age. Prior to forming the Oh Hellos, Tyler worked as a solo artist, releasing several albums including 2009's We're All in This Together and 2010's Let It Go. Inspired by the results of writing a song together for their mother's birthday, Tyler and Maggie formed the Oh Hellos in 2011. They released an eponymous debut EP and began performing around their hometown of San Marcos, Texas before the end of the year.
The group's full-length debut, Through the Deep, Dark Valley, saw release in 2012 and was followed a year later by the holiday EP The Oh Hellos' Family Christmas Album. Although primarily a duo, the Heaths eventually added a large ensemble of backing musicians for tours and live shows. In 2015, the Oh Hellos returned with the album Dear Wormwood. It was inspired by C.S. Lewis' satiric The Screwtape Letters as well as Patrick Rothfuss' The Kingkiller Chronicle. The first in a series of installment releases, the duo issued Notos in late 2017. It was named for the ancient Greek god of the south wind and inspired by the Heaths' experiences in both the Pacific Northwest and Gulf Coast areas. The seven-song set reached number two on Billboard' Heatseekers Albums chart. Eurus (east) followed in 2018, with Boreas (north) and Zephyrus (west) arriving sequentially in 2020. In December of 2021, the siblings issued an acoustic version of 2011's "Hello My Old Heart" to mark the tenth anniversary of the initial EP. It was included on a limited vinyl reissue in mid-2022. ~ Matt Collar & Marcy Donelson, Rovi
The Oh Hellos is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (22,995 avg views per post); Instagram builds the community layer. Affinity data highlights Warby Parker, SpeedPaint, Madewell, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 307,831 · Engagements 5,312 · Rate 1.7% Posts 585 · Views 22,995 · Avg Likes 5,265 · Avg Comments 214 · Avg Views 22,995 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 9% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (48%) BRAZIL (9%) UNITED KINGDOM (5%) PHILIPPINES (4%) CANADA (4%) |
Top regions: UNITED STATES (48%), BRAZIL (9%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 4,531 avg likes/post · Youtube: 22,995 avg views/post | Best reach: Youtube 22,995 avg views; best engagement: Instagram 4,531 avg likes |
Top Brand Affinities
Warby Parker
SpeedPaint
Madewell
DreamWorks
Pacific Northwest Wonderland
Houston Livestock Show and Rodeo
Kroger
Chick-fil-A
Kickstarter
Bonneville
Five Nights at Freddy's
Anthropologie
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 20.13 | |
| SpeedPaint | 13.93 | |
| Madewell | 13.03 | |
| DreamWorks | 12.48 | |
| Pacific Northwest Wonderland | 12.28 | |
| Houston Livestock Show and Rodeo | 9.93 | |
| Kroger | 9.36 | |
| Chick-fil-A | 8.99 | |
| Kickstarter | 8.56 | |
| Bonneville | 8.51 | |
| Five Nights at Freddy's | 8.43 | |
| Anthropologie | 8.27 | |
| RedBubble | 7.50 | |
| The Last of Us | 6.91 | |
| Coors | 6.77 | |
| Verizon | 6.54 | |
| DeviantArt | 6.35 | |
| Free People | 6.33 | |
| Publix | 6.22 | |
| Cartoon Network | 5.57 | |
| Showtime | 5.47 | |
| Busch | 5.18 | |
| Taco Bell | 5.14 | |
| Target | 4.95 | |
| Paramount Pictures | 4.64 | |
| Airbnb | 4.53 | |
| Spotify Music | 4.41 | |
| The Witcher | 4.17 | |
| Chipotle Mexican Grill | 3.88 | |
| Bethesda Softworks | 3.75 | |
| Carhartt | 3.71 | |
| American Eagle | 3.56 | |
| The Olympic Games | 3.51 | |
| Emporium | 3.38 | |
| Urban Outfitters | 3.37 | |
| Walmart | 3.31 | |
| OLD NAVY | 3.21 | |
| Summit Entertainment | 3.17 | |
| Columbia Pictures | 3.15 | |
| Costco | 3.11 | |
| Guinness | 3.06 | |
| NBC | 3.06 | |
| Polaroid | 3.03 | |
| Kodak | 2.97 | |
| Cadillac | 2.96 | |
| Prismacolor | 2.95 | |
| Lollapalooza | 2.78 | |
| Fujifilm | 2.75 | |
| Nickelodeon | 2.73 | |
| Philips | 2.67 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 3,653,082
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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2,795,189 | 76.52% |
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701,484 | 19.20% |
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156,409 | 4.28% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















