The Offspring Brand Affinity ranks highest DC Shoes at 8.77% . Very Strong. Score DMDB 78.41% | Fanbase 76.77%

The Offspring — rock artist from US.

With over 45 million albums sold worldwide, The Offspring have released more than ten studio albums and maintained an active touring schedule. The band is…

The Offspring

Superstar

Country: US | Gender: male | Artist ID: 11e81bcd-4475-28fa-8949-a0369fe50396

Find Artist

Genres

rockpermanent waverockpunk rockmetalalternative metalpunkpunkskate punksocal pop punk

Influential: 78.41% Fanbase: 76.77% Trending: 79.23%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

DC Shoes • 8.77% • Very Strong

As of 2025-09-10

5,079,438

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 78.41% | Fanbase 76.77% | Trending 79.23% | CAREER STAGE: SUPERSTAR

Biography

With over 45 million albums sold worldwide, The Offspring have released more than ten studio albums and maintained an active touring schedule. The band is recognized for their contributions to the southern California punk rock scene. The current lineup includes lead vocalist Dexter Holland, lead guitarist Noodles, bassist Todd Morse, drummer Brandon Pertzborn, and multi-instrumentalist Jonah Nimoy.

Report Date: 2025-09-10

The Offspring indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, INDIA. The skew is heavily male (76%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 24,100 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward DC Shoes, Atmos, Volcom, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Offspring when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Offspring score 0.24% — Low bucket.

Brand: DC ShoesBrand: AtmosBrand: Volcom

Followers:5,079,438

Engagements:12,379

Rate:0.2%

Posts:5,774

Avg Likes:12,117

Avg Comments:177

Avg Views:40,927

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,079,438 · Engagements 12,379 · Rate 0.2% Posts 5,774 · Views 40,927 · Avg Likes 12,117 · Avg Comments 177 · Avg Views 40,927	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (20%) BRAZIL (15%) INDIA (6%) RUSSIA (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (20%), BRAZIL (15%), INDIA (6%)
Platform Engagement	Instagram: 9,644 avg likes/post · Tiktok: 24,100 avg views/post · Youtube: 16,827 avg views/post	Best reach: Tiktok 24,100 avg views; best engagement: Instagram 9,644 avg likes

Top Brand Affinities

DC Shoes

Score: 8.77

Atmos

Score: 7.57

Volcom

Score: 7.52

Gundam

Score: 6.86

Sega

Score: 6.02

Hot Topic

Score: 5.97

Snoopy And The Peanuts Gang

Score: 5.81

Vivienne Westwood

Score: 5.48

Capcom

Score: 5.39

Mortal Kombat

Score: 5.30

Stüssy

Score: 4.79

UNIQLO

Score: 4.64

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Top Brand Affinities

Brand	Category	Score
DC Shoes		8.77
Atmos		7.57
Volcom		7.52
Gundam		6.86
Sega		6.02
Hot Topic		5.97
Snoopy And The Peanuts Gang		5.81
Vivienne Westwood		5.48
Capcom		5.39
Mortal Kombat		5.30
Stüssy		4.79
UNIQLO		4.64
Lollapalooza		4.47
G-shock		4.06
Bandai Namco		4.05
Resident Evil		3.99
Taco Bell		3.93
Hot Wheels		3.82
The North Face		3.77
Jack Daniels		3.73
Monster Beverage		3.70
Final Fantasy		3.49
Columbia Pictures		3.34
Panasonic		3.34
Comedy Central		3.19
Vans		2.92
Heineken		2.72
NHL		2.60
Spotify Music		2.55
Nintendo		2.52
MTV		2.50
Star Wars		2.46
Harley-Davidson		2.45
Dr. Martens		2.38
Nickelodeon		2.37
Transformers		2.36
ASICS		2.22
AMC		2.21
Costco		2.17
New Balance		2.08
UFC		2.06
Budweiser		2.03
DC Entertainment		1.98
Nokia		1.97
Cadillac		1.95
HBO		1.92
Pixar		1.91
Guinness		1.91
Xbox		1.85
Pepsi		1.83