The Ocean
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
60,606
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:33 UTC
Genres
Biography
The Ocean add a closing chapter to their palaeontology-inspired album series, presenting a gear shift towards the electronic world while redefining heaviness at the same time.
With Holocene The Ocean draw us into their momentum of truly forward-thinking music and relentless live performances. More than 20 years into their career, this Berlin-based collective still shake us to the core, inviting us to reconsider our lives from different angles. Dwelling in the depths of our inner contemplations, while looking up, we can see the light at the surface. A light we might have taken for granted for so long, but of which The Ocean show us a rare glimpse of perspective. Holocene unites the might of this massive act’s past and present, while creating a deeper understanding of their world as well as ours in the process.
The Ocean reliably reaches 25-34 & 18-24 audiences in UNITED STATES, ITALY, BRAZIL. The base is heavily male (86%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,847 avg views per post); Instagram layers on depth and replies. The audience sits near Impericon, Ampeg, MOOG, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,606 · Engagements 1,338 · Rate 2.2% Posts 976 · Views 1,847 · Avg Likes 1,326 · Avg Comments 28 · Avg Views 1,847 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 31% 35-44: 16% 45-64: 5% |
Largest: 25-34 (47%); next: 18-24 (31%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (23%) ITALY (7%) BRAZIL (6%) MEXICO (6%) GERMANY (5%) |
Top regions: UNITED STATES (23%), ITALY (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,188 avg likes/post · Youtube: 1,847 avg views/post | Best reach: Youtube 1,847 avg views; best engagement: Instagram 1,188 avg likes |
Top Brand Affinities
Impericon
Ampeg
MOOG
Sennheiser
Akg
Pro Tools
Bloodborne
Akai
Metal Gear Solid
Ableton
A.P.C.
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Impericon | 106.69 | |
| Ampeg | 99.69 | |
| MOOG | 31.00 | |
| Sennheiser | 28.60 | |
| Akg | 27.47 | |
| Pro Tools | 18.96 | |
| Bloodborne | 14.68 | |
| Akai | 13.26 | |
| Metal Gear Solid | 12.26 | |
| Ableton | 10.78 | |
| A.P.C. | 10.28 | |
| Amazon Music | 9.16 | |
| Spotify Music | 8.42 | |
| Pilsner Urquell | 8.26 | |
| Jagermeister | 7.74 | |
| Fallout | 6.11 | |
| The Witcher | 5.97 | |
| Final Fantasy | 5.81 | |
| Capcom | 5.76 | |
| God of War | 5.54 | |
| Omega | 4.52 | |
| Kickstarter | 4.42 | |
| Comedy Central | 4.31 | |
| Sega | 4.16 | |
| Warner Bros | 3.99 | |
| Jack Daniels | 3.85 | |
| Star Wars | 3.83 | |
| Mortal Kombat | 3.79 | |
| Columbia Pictures | 3.70 | |
| SoundCloud | 3.43 | |
| Bethesda Softworks | 3.41 | |
| Nintendo | 3.37 | |
| Heinz | 3.37 | |
| Leica | 3.26 | |
| Bacardi | 3.18 | |
| NHL | 3.11 | |
| Monster Beverage | 3.04 | |
| HBO | 2.96 | |
| Lego | 2.94 | |
| Showtime | 2.88 | |
| Fujifilm | 2.86 | |
| Sony | 2.70 | |
| Kodak | 2.67 | |
| Guinness | 2.58 | |
| Yamaha | 2.44 | |
| PlayStation | 2.44 | |
| Matrix | 2.35 | |
| Beats Electronics | 2.31 | |
| MTV | 2.30 | |
| Budweiser | 2.25 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 234,919
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















