The O'My's
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,650
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:51 UTC
Genres
Biography
The O'My's reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, POLAND. The demographic tilt is heavily male (65%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,250 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Lollapalooza, Live Nation, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,650 · Engagements 441 · Rate 3.5% Posts 51 · Views 4,250 · Avg Likes 423 · Avg Comments 29 · Avg Views 4,250 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 39% 35-44: 14% 45-64: 3% |
Largest: 18-24 (40%); next: 25-34 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (62%) UNITED KINGDOM (4%) POLAND (3%) CANADA (2%) FRANCE (2%) |
Top regions: UNITED STATES (62%), UNITED KINGDOM (4%), POLAND (3%) |
| Platform Engagement | Instagram: 285 avg likes/post · Youtube: 4,250 avg views/post | Best reach: Youtube 4,250 avg views; best engagement: Instagram 285 avg likes |
Top Brand Affinities
Lollapalooza
Live Nation
MOOG
Mixcloud
Ableton
Pro Tools
WNBA
Akai
Emporium
Amazon Music
SoundCloud
Walgreens
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 24.24 | |
| Live Nation | 22.86 | |
| MOOG | 22.26 | |
| Mixcloud | 21.77 | |
| Ableton | 16.06 | |
| Pro Tools | 15.55 | |
| WNBA | 15.43 | |
| Akai | 14.28 | |
| Emporium | 13.24 | |
| Amazon Music | 11.84 | |
| SoundCloud | 10.18 | |
| Walgreens | 8.33 | |
| Pioneer | 8.19 | |
| Spotify Music | 7.90 | |
| Hennessy | 7.82 | |
| Beats Electronics | 7.58 | |
| iHeartRadio Music Awards | 7.42 | |
| Jameson | 6.73 | |
| Coachella | 5.88 | |
| Showtime | 5.82 | |
| Free People | 5.77 | |
| Kickstarter | 5.69 | |
| Bud Light | 5.54 | |
| Champion | 5.44 | |
| Verizon | 5.35 | |
| Coors | 5.35 | |
| Kodak | 4.99 | |
| MTV | 4.86 | |
| ESPN | 4.82 | |
| Paramount Pictures | 4.62 | |
| Lululemon Athletica | 4.61 | |
| Carhartt | 4.40 | |
| NBC | 4.23 | |
| Oculus | 4.08 | |
| Coach | 4.05 | |
| CNN | 3.98 | |
| NORDSTROM | 3.96 | |
| Gatorade | 3.66 | |
| Airbnb | 3.42 | |
| Target | 3.39 | |
| Budweiser | 3.38 | |
| Cadillac | 3.32 | |
| Bacardi | 3.25 | |
| Polaroid | 3.23 | |
| Stüssy | 3.10 | |
| Leica | 3.10 | |
| Chipotle Mexican Grill | 3.09 | |
| NFL | 3.01 | |
| Columbia Pictures | 2.94 | |
| Sneakerhead | 2.91 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
