The Night Café

Influence: 51.97% Fanbase: 32.16% Trending: 61.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 48.01% • Very Strong

As of 2025-09-10

47,745

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:40:44 UTC

Genres

popliverpool indieindie poprockmodern rockrockenglish indie rockalternative rockalternativemodern alternative rockalternativeindie rock

Biography

TNC

Top Brand Affinities

Report Date: 2025-09-10

The Night Café engages 18-24 & 25-34 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, BRAZIL. The fan base skews female-leaning (53%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (57,194 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Motel Rocks, Fred Perry, Depop, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Night Café score 7.08% — Very Strong bucket.

Brand: Motel RocksBrand: Fred PerryBrand: Depop

Followers:47,745

Engagements:3,382

Rate:7.1%

Posts:541

Avg Likes:3,305

Avg Comments:126

Avg Views:57,194

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,745 · Engagements 3,382 · Rate 7.1% Posts 541 · Views 57,194 · Avg Likes 3,305 · Avg Comments 126 · Avg Views 57,194	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED KINGDOM (38%) UNITED STATES (12%) BRAZIL (6%) MEXICO (4%) PHILIPPINES (3%)	Top regions: UNITED KINGDOM (38%), UNITED STATES (12%), BRAZIL (6%)
Platform Engagement	Instagram: 2,167 avg likes/post · Youtube: 57,194 avg views/post	Best reach: Youtube 57,194 avg views; best engagement: Instagram 2,167 avg likes

Top Brand Affinities

Motel Rocks

Score: 48.01

Fred Perry

Score: 20.69

Depop

Score: 12.18

Nasty Gal

Score: 11.73

Sainsbury's

Score: 11.16

Glossier

Score: 10.02

Dr. Martens

Score: 9.86

Carlsberg

Score: 9.52

Topshop

Score: 9.31

Tesco

Score: 8.26

ASOS

Score: 8.23

Urban Outfitters

Score: 8.17

Brand	Category	Score
Motel Rocks		48.01
Fred Perry		20.69
Depop		12.18
Nasty Gal		11.73
Sainsbury's		11.16
Glossier		10.02
Dr. Martens		9.86
Carlsberg		9.52
Topshop		9.31
Tesco		8.26
ASOS		8.23
Urban Outfitters		8.17
Vauxhall		7.96
boohoo		7.61
MISSGUIDED		6.67
Tate Modern		6.16
River Island		6.00
Guinness		5.97
Selfridges		5.92
Primark		5.87
Sunnies Studios		5.40
Vivienne Westwood		5.25
Aperol		5.00
Lollapalooza		4.85
Spotify Music		4.79
Pull&Bear		4.58
Polaroid		4.41
Showtime		4.25
Pringles		3.81
Carhartt		3.38
Chrysler		3.02
SoundCloud		2.95
Lush		2.93
Harrods		2.82
BBC		2.68
Baileys		2.56
Kodak		2.45
Coachella		2.22
Vans		2.09
Fujifilm		2.00
H&M		1.87
Tinder		1.84
Paramount Pictures		1.80
The North Face		1.74
Bershka		1.72
Urban Decay Cosmetics		1.67
Converse		1.65
Heineken		1.52
Bellagio		1.38
shein		1.34