The Neighbourhood Brand Affinity ranks highest Lollapalooza at 12.35% . Very Strong. Score DMDB 80.12% | Fanbase 81.07%

The Neighbourhood — pop artist from US.

Formed in 2011, The Neighbourhood is a California quintet consisting of Jesse Rutherford (vocals), Zach Abels and Jeremy Freedman (guitar), Mikey Margott…

The Neighbourhood

Superstar

Country: US | Artist ID: 11e81bba-bdf5-94fc-b0d2-a0369fe50396

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Genres

poppoprockmodern rockalternativemodern alternative rockalternative

Influential: 80.12% Fanbase: 81.07% Trending: 79.64%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 12.35% • Very Strong

As of 2025-09-10

9,106,368

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 80.12% | Fanbase 81.07% | Trending 79.64% | CAREER STAGE: SUPERSTAR

Biography

Formed in 2011, The Neighbourhood is a California quintet consisting of Jesse Rutherford (vocals), Zach Abels and Jeremy Freedman (guitar), Mikey Margott (bass), and Brandon Fried (drums). Their platinum-selling debut album "I Love You." and hit single "Sweater Weather" garnered success, leading to collaborations with artists such as YG and Denzel Curry, performances at festivals like Coachella, and appearances on late-night television. Their 2018 album "Hard To Imagine The Neighbourhood Ever Changing" achieved over 1 billion streams and views, along with critical acclaim.

In their fourth full-length release, "Chip Chrome & The Mono-Tones," frontman Jesse Rutherford adopts the persona of Chip Chrome, exploring new artistic directions. Chip was first introduced in the 2019 single "Middle of Somewhere," with Rutherford explaining that Chip symbolizes his commitment to authenticity and self-expression. Despite this evolution, Rutherford maintains that Chip Chrome & The Mono-Tones remains true to The Neighbourhood's signature sound.

Report Date: 2025-09-10

The Neighbourhood stands out with 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, MEXICO. The profile is heavily female (65%), and content lands hardest on Youtube, where posts average 322,190 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lollapalooza, Coachella, Urban Outfitters, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Neighbourhood a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Neighbourhood score 0.07% — Low bucket.

Brand: LollapaloozaBrand: CoachellaBrand: Urban Outfitters

Followers:9,106,368

Engagements:6,531

Rate:0.1%

Posts:161

Avg Likes:6,316

Avg Comments:148

Avg Views:322,190

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,106,368 · Engagements 6,531 · Rate 0.1% Posts 161 · Views 322,190 · Avg Likes 6,316 · Avg Comments 148 · Avg Views 322,190	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 11% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	BRAZIL (21%) UNITED STATES (20%) MEXICO (6%) POLAND (4%) UNITED KINGDOM (3%)	Top regions: BRAZIL (21%), UNITED STATES (20%), MEXICO (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 0 avg views/post · Youtube: 322,190 avg views/post	Best reach: Youtube 322,190 avg views; best engagement: Youtube 6,316 avg likes

Top Brand Affinities

Lollapalooza

Score: 12.35

Coachella

Score: 4.15

Urban Outfitters

Score: 3.51

Dr. Martens

Score: 3.28

Pull&Bear

Score: 2.76

Polaroid

Score: 2.74

Topshop

Score: 2.71

Vans

Score: 2.59

Stradivarius

Score: 2.55

Showtime

Score: 2.49

AMC

Score: 2.46

Fenty beauty

Score: 2.30

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		12.35
Coachella		4.15
Urban Outfitters		3.51
Dr. Martens		3.28
Pull&Bear		2.76
Polaroid		2.74
Topshop		2.71
Vans		2.59
Stradivarius		2.55
Showtime		2.49
AMC		2.46
Fenty beauty		2.30
Pepsi		2.27
Kodak		2.25
MTV		2.23
NYX Cosmetics		2.05
shein		2.05
Forever 21		2.05
Tomorrowland		2.02
ASOS		2.01
Spotify Music		1.80
Anastasia Beverly Hills		1.79
Too Faced Cosmetics		1.77
Converse		1.77
Chrysler		1.76
Budweiser		1.76
SheInside		1.71
Primark		1.61
Urban Decay Cosmetics		1.57
Tarte Cosmetics		1.54
CBS Television Studios		1.51
Fujifilm		1.50
H&M		1.46
Bershka		1.46
SoundCloud		1.45
Vogue		1.42
BBC		1.40
Target		1.38
Maybelline		1.36
HBO		1.31
CBS		1.27
Marvel		1.27
Starbucks		1.22
Walt Disney		1.20
Walmart		1.20
Star Wars		1.19
L'Oréal Paris		1.17
Marvel Entertainment		1.17
Levi's		1.17
Balenciaga		1.13