The Naked and Famous

The Naked and Famous

Country: NZ

Influence: 64.69% Fanbase: 59.04% Trending: 67.52% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.68% • Very Strong

As of 2025-09-10

220,299

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-08 05:36:36 UTC

Genres

popindie poptimismindie popmetropopolisshimmer popindietronicaauckland indiepoprockmodern rockkiwi rockalternativeindie rockalternativeelectronicelectropopalternative dance

Biography

New Zealand indie electronic ensemble the Naked and Famous are known for their effusively melodic anthems, informed by dance-oriented '80s-style post-punk and synth pop. Bouyed by the song "Young Blood," the band broke through with their 2010 debut Passive Me, Aggressive You. They've only grown in sophistication, offering deeply emotive, synth-inflected albums like 2016's Simple Forms and 2018's acoustic-production A Still Heart.

Centered around the talents of vocalist Alisa Xayalith and instrumentalist/vocalist Thom Powers, the band formed in 2008 and released two EPs before adding members to play live. In 2010 they released their debut album, Passive Me, Aggressive You, featuring the number one single "Young Blood." In support of their debut, the band went on a massive world tour, performing over 200 dates.

With the tour at an end, the group found themselves relocating to Laurel Canyon, Los Angeles in 2012 with the aim of writing and recording their sophomore release. Working with the likes of Alan Moulder and Justin Meldal-Johnson, the group released their second album, In Rolling Waves, in September 2013. Buoyed by the singles "Hearts Like Ours," "A Stillness," and "I Kill Giants," the album reached number four in New Zealand and peaked at number 14 on Billboard's U.S. Top Alternative Albums chart.

In 2016, the Naked and Famous returned with their third full-length album, Simple Forms. The album came after an extended hiatus during which time Powers and Xayalith ended their romantic relationship; a painful transition that informed the recording of the album. Produced at Powers' home in Echo Park in Los Angeles, Simple Forms featured the single "Higher." Over the next year, the band toured, joining Wavves and blink-182 as a supporting act. In 2018, they delivered A Still Heart, which featured acoustic versions of songs off their previous albums. Following the album's release, the band parted ways with longtime members keyboardist Aaron Short and drummer Jesse Wood. In the wake of their departure, Powers and Xayalith brought on board keyboardist and multi-instrumentalist Luna Shadows for live shows before beginning work on their fourth album. Released in July 2020, Recover was the first Naked and Famous album to showcase Powers and Xayalith as a duo. Co-produced by Simon Oscroft, and featuring contributions by Shadows, it included the spotlight tracks "Bury Us," "Sunseeker," and "Come as You Are." ~ Matt Collar

The Naked and Famous Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Naked and Famous connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 113,546 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, MOOG, Lollapalooza highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Naked and Famous moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Naked and Famous score 3.98%Very Strong bucket.
Brand: Live NationBrand: MOOGBrand: Lollapalooza
Followers:220,299
Engagements:8,774
Rate:4.0%
Posts:110
Views:122,474
Avg Likes:8,537
Avg Comments:611
Avg Views:122,474

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 220,299 · Engagements 8,774 · Rate 4.0%
Posts 110 · Views 122,474 · Avg Likes 8,537 · Avg Comments 611 · Avg Views 122,474
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 36%
35-44: 9%
13-17: 5%
Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (24%)
BRAZIL (9%)
UNITED KINGDOM (8%)
GERMANY (5%)
CANADA (4%)
Top regions: UNITED STATES (24%), BRAZIL (9%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 5,509 avg likes/post · Tiktok: 8,928 avg views/post · Youtube: 113,546 avg views/post Best reach: Youtube 113,546 avg views; best engagement: Instagram 5,509 avg likes

Top Brand Affinities

Live Nation
Score: 21.68
MOOG
Score: 17.71
Lollapalooza
Score: 8.95
Coachella
Score: 8.77
Square Enix
Score: 8.59
Ableton
Score: 8.29
Amazon Music
Score: 7.29
Pro Tools
Score: 7.19
Tate Modern
Score: 7.11
New Line Cinema
Score: 5.60
Verizon
Score: 5.06
Sega
Score: 4.90
Brand Category Score
Live Nation 21.68
MOOG 17.71
Lollapalooza 8.95
Coachella 8.77
Square Enix 8.59
Ableton 8.29
Amazon Music 7.29
Pro Tools 7.19
Tate Modern 7.11
New Line Cinema 5.60
Verizon 5.06
Sega 4.90
Pacific Northwest Wonderland 4.85
Free People 4.79
Summit Entertainment 4.51
Oculus 4.44
Coors 4.21
Taco Bell 4.15
Kodak 4.13
Kickstarter 4.11
Spotify Music 4.04
iHeartRadio Music Awards 3.92
Urban Outfitters 3.90
Columbia Pictures 3.88
Guinness 3.79
Polaroid 3.78
Paramount Pictures 3.70
Showtime 3.66
NORDSTROM 3.65
Gundam 3.65
Leica 3.61
Fujifilm 3.60
MTV 3.49
Final Fantasy 3.49
Dr. Martens 3.44
Fallout 3.35
NHL 3.33
SoundCloud 3.26
HBO 3.25
Nickelodeon 3.20
Sunnies Studios 3.17
Warner Bros 3.15
Star Wars 3.14
Comedy Central 3.07
Budweiser 2.99
Bellagio 2.95
Airbnb 2.84
Nintendo 2.79
Busch 2.78
ESPN 2.77

Official Profiles

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Artist: The Naked and Famous

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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