The Murlocs

The Murlocs — rock artist from AU.

The Murlocs have been making music together since the end of their high school years. They began their career with a pair of rough-edged EPs in 2012, their…

Influence: 54.28% Fanbase: 33.39% Trending: 64.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 34.72% • Very Strong

As of 2025-09-10

61,226

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-08 07:43:40 UTC

Genres

rockneo-psychedelicindie garage rockrockpsychedelic rockgarage rockalternativealternativepunkaustralian garage punk

Biography

The Murlocs have been making music together since the end of their high school years. They began their career with a pair of rough-edged EPs in 2012, their self-titled debut and Tee Pee.
They knuckled down a little more for their debut full-length, 2014’s Loopholes. 2016’s Young Blindness drew The Murlocs’ mysterious garage-blues hybrid into tighter focus. While Old Locomotive was recorded as a four-piece the final and current lineup was formed before they were done.
Indeed, The Murlocs’ golden age was about to begin. 2019’s Manic Candid Episode rang the changes, relocating them from bedrooms and garages to a proper studio with decent gear.
The band had planned to make a “a heavy record” for their next LP, but pulled a 180 before the work began. The resulting Bittersweet Demons would be Kenny-Smith’s most confessional album yet, a series of portraits of those close to him and those he’d lost.
2021’s Rapscallion chronicles the story of a wastrel cutting loose the bonds of the small town he grew up in, hitching to the big city to find adventure and love.
The latest album, 2023’s Calm Ya Farm, is a full band collaboration, with songs penned by all members. The family vibe of the album suits a group where the indelible identities of the individual musicians within it define the character of the band itself.

Top Brand Affinities

Report Date: 2025-09-10

The Murlocs is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (137,610 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, MOOG, Vegemite points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Murlocs score 6.07% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Vegemite

Followers:61,226

Engagements:3,715

Rate:6.1%

Posts:155

Avg Likes:3,634

Avg Comments:108

Avg Views:137,610

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,226 · Engagements 3,715 · Rate 6.1% Posts 155 · Views 137,610 · Avg Likes 3,634 · Avg Comments 108 · Avg Views 137,610	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 38% 35-44: 13% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (38%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (35%) AUSTRALIA (10%) UNITED KINGDOM (6%) CANADA (6%) BRAZIL (4%)	Top regions: UNITED STATES (35%), AUSTRALIA (10%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,586 avg likes/post · Youtube: 137,610 avg views/post	Best reach: Youtube 137,610 avg views; best engagement: Instagram 2,586 avg likes

Top Brand Affinities

Ampeg

Score: 34.72

MOOG

Score: 31.34

Vegemite

Score: 16.48

Kodak

Score: 8.37

Ableton

Score: 7.60

Spotify Music

Score: 6.92

SoundCloud

Score: 6.59

Volcom

Score: 5.82

Holden

Score: 5.40

Kmart

Score: 5.39

Billabong

Score: 4.78

Lollapalooza

Score: 4.72

Brand	Category	Score
Ampeg		34.72
MOOG		31.34
Vegemite		16.48
Kodak		8.37
Ableton		7.60
Spotify Music		6.92
SoundCloud		6.59
Volcom		5.82
Holden		5.40
Kmart		5.39
Billabong		4.78
Lollapalooza		4.72
Polaroid		4.56
Sunnies Studios		4.21
Emporium		4.01
Coachella		3.99
Dr. Martens		3.87
Olympus		3.79
Taco Bell		3.66
Coors		3.63
Fujifilm		3.50
Nickelodeon		3.40
Leica		3.32
Tinder		3.20
Showtime		3.14
Paramount Pictures		2.98
Comedy Central		2.88
Guinness		2.58
MTV		2.34
Warner Bros		2.30
Airbnb		2.27
Nintendo		2.06
Beats Electronics		1.96
Jaguar		1.88
BBC		1.79
Budweiser		1.79
Cadillac		1.77
Vans		1.77
Sprite		1.77
Pepsi		1.73
Pixar		1.72
Star Wars		1.66
Volvo		1.51
Lush		1.47
Adobe		1.47
Chrysler		1.41
McLaren		1.32
McDonald's		1.31
The Olympic Games		1.29
Chipotle Mexican Grill		1.23