The Murder Capital
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
85,583
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:05 UTC
Genres
Biography
There’s a wider, richer perspective animating The Murder Capital’s new set of songs, brought on from the diverse insights the five members were bringing to the creative process, differing worldviews arising from their literal new positions in the world. Drummer Diarmuid Brennan was living in Berlin, bass player Gabriel “GPB” Paschal Blake was in Letterkenny, guitarist Cathal “Pump“ Roper was in Donegal, and guitarist Damien “Irv” Tuit and McGovern were in London. The album prioritizes urgency, energy, freshness – all baked into the songs from their earliest incarnations, recorded in LA with the help of Grammy-winning producer John Congleton.
The Murder Capital speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, FRANCE, IRELAND. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,515 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Fred Perry, Ampeg, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,583 · Engagements 2,011 · Rate 2.3% Posts 434 · Views 3,230 · Avg Likes 1,985 · Avg Comments 27 · Avg Views 3,230 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 29% 35-44: 17% 45-64: 14% |
Largest: 25-34 (37%); next: 18-24 (29%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (22%) FRANCE (10%) IRELAND (8%) ITALY (8%) UNITED STATES (8%) |
Top regions: UNITED KINGDOM (22%), FRANCE (10%), IRELAND (8%) |
| Platform Engagement | Instagram: 1,643 avg likes/post · Tiktok: 2,515 avg views/post · Youtube: 715 avg views/post | Best reach: Tiktok 2,515 avg views; best engagement: Instagram 1,643 avg likes |
Top Brand Affinities
Fred Perry
Ampeg
Mixcloud
MOOG
Tate Modern
Guinness
Accor Hotels
Carlsberg
Dr. Martens
Ableton
Barbour
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Fred Perry | 41.97 | |
| Ampeg | 26.95 | |
| Mixcloud | 24.66 | |
| MOOG | 18.98 | |
| Tate Modern | 17.47 | |
| Guinness | 14.73 | |
| Accor Hotels | 12.47 | |
| Carlsberg | 10.30 | |
| Dr. Martens | 9.21 | |
| Ableton | 8.81 | |
| Barbour | 8.56 | |
| Pro Tools | 8.14 | |
| Vivienne Westwood | 7.81 | |
| Spotify Music | 7.32 | |
| Tesco | 7.01 | |
| Stone Island | 6.79 | |
| Kodak | 6.42 | |
| Jameson | 6.38 | |
| Ryanair | 5.48 | |
| BBC | 5.13 | |
| SoundCloud | 4.91 | |
| Kickstarter | 4.34 | |
| Polaroid | 4.19 | |
| Olympus | 4.16 | |
| Lollapalooza | 4.02 | |
| Campari | 3.96 | |
| Columbia Pictures | 3.89 | |
| Showtime | 3.86 | |
| Fujifilm | 3.85 | |
| Leica | 3.60 | |
| Tinder | 3.26 | |
| Lush | 2.99 | |
| Topshop | 2.94 | |
| Warner Bros | 2.76 | |
| Stüssy | 2.71 | |
| Sunnies Studios | 2.70 | |
| ASOS | 2.68 | |
| MTV | 2.67 | |
| Heineken | 2.63 | |
| Urban Outfitters | 2.61 | |
| Baileys | 2.54 | |
| Primark | 2.52 | |
| Carhartt | 2.51 | |
| Aperol | 2.50 | |
| Coachella | 2.33 | |
| Philips | 2.32 | |
| Vans | 2.16 | |
| Beats Electronics | 2.15 | |
| The Olympic Games | 2.04 | |
| Lego | 1.98 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
