The Movement
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
158,018
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:27 UTC
Genres
Biography
The Movement reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, FRANCE. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,520 avg views per post); Instagram layers on depth and replies. The audience sits near Weedmaps, Live Nation, Burton Snowboards, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,018 · Engagements 670 · Rate 0.4% Posts 3,717 · Views 2,520 · Avg Likes 661 · Avg Comments 28 · Avg Views 2,520 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 25% 35-44: 21% 45-64: 9% |
Largest: 25-34 (43%); next: 18-24 (25%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (66%) BRAZIL (4%) FRANCE (2%) UNITED KINGDOM (2%) GERMANY (2%) |
Top regions: UNITED STATES (66%), BRAZIL (4%), FRANCE (2%) |
| Platform Engagement | Instagram: 534 avg likes/post · Youtube: 2,520 avg views/post | Best reach: Youtube 2,520 avg views; best engagement: Instagram 534 avg likes |
Top Brand Affinities
Weedmaps
Live Nation
Burton Snowboards
O'Neill
Barstool Sports
Volcom
Coors
Pacific Northwest Wonderland
Bud Light
Amazon Music
MamaBear
Jameson
| Brand | Category | Score |
|---|---|---|
| Weedmaps | 32.69 | |
| Live Nation | 24.06 | |
| Burton Snowboards | 19.72 | |
| O'Neill | 17.67 | |
| Barstool Sports | 11.71 | |
| Volcom | 10.68 | |
| Coors | 10.22 | |
| Pacific Northwest Wonderland | 9.58 | |
| Bud Light | 9.10 | |
| Amazon Music | 8.96 | |
| MamaBear | 8.36 | |
| Jameson | 8.02 | |
| Bonneville | 7.85 | |
| Pro Tools | 7.57 | |
| Hurley | 5.90 | |
| Gillette | 5.82 | |
| Pilsner Urquell | 5.40 | |
| Margaritaville | 5.30 | |
| The Home Depot | 4.97 | |
| Billabong | 4.85 | |
| Busch | 4.55 | |
| iHeartRadio Music Awards | 4.47 | |
| Ableton | 4.46 | |
| BarkBox | 4.40 | |
| Verizon | 4.27 | |
| Jeep | 4.14 | |
| NHL | 4.11 | |
| Spotify Music | 4.09 | |
| Monster Beverage | 3.94 | |
| NFL | 3.93 | |
| Taco Bell | 3.89 | |
| ESPN | 3.76 | |
| SoundCloud | 3.52 | |
| Amway | 3.52 | |
| Acura | 3.47 | |
| Coachella | 3.45 | |
| Vans | 3.44 | |
| Paramount Pictures | 3.37 | |
| Comedy Central | 3.16 | |
| GMC | 3.10 | |
| GoPro | 3.08 | |
| Carhartt | 3.04 | |
| Beats Electronics | 3.03 | |
| Cadillac | 3.00 | |
| Subaru | 2.91 | |
| Harley-Davidson | 2.87 | |
| Chipotle Mexican Grill | 2.85 | |
| Budweiser | 2.78 | |
| NBC | 2.77 | |
| Emporium | 2.75 |
Official Profiles
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LoginArtist: The Movement
The map shows every radio station that aired The Movement today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 672,371
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Pandora |
416,217 | 61.90% |
| [+] |
Audiomack |
186,584 | 27.75% |
| [+] |
Yandex |
69,570 | 10.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:00 UTC | Closer To The Sun 2026 | Hard Rock Hotel Riviera Maya | Tulum, Mexico | — |
| 2026-01-29 03:00 UTC | The Movement, Tropidelic | Lincoln Theatre | Raleigh, United States | |
| 2026-01-30 03:30 UTC | The Movement, Tropidelic | The Stone Pony | Asbury Park, United States | |
| 2026-01-31 02:30 UTC | The Movement, Tropidelic | 9:30 Club | Washington, United States | |
| 2026-02-01 02:30 UTC | The Movement, Tropidelic | The Norva | Norfolk, United States | |
| 2026-02-02 03:00 UTC | The Movement, Tropidelic | Neighborhood Theatre | Charlotte, United States | |
| 2026-02-06 03:00 UTC | The Movement, Tropidelic | The Orange Peel | Asheville, United States | |
| 2026-02-07 03:30 UTC | The Movement, Tropidelic | Charleston Music Hall | Charleston, United States | |
| 2026-02-08 03:00 UTC | The Movement, Tropidelic | Variety Playhouse | Atlanta, United States | |
| 2026-02-11 03:30 UTC | The Movement, Tropidelic | Two Dimes | Tuscaloosa, United States | |
| 2026-02-13 03:00 UTC | Lauren Spencer-Smith | House of Blues New Orleans | New Orleans, United States | |
| 2026-02-13 03:30 UTC | The Movement, Tropidelic | House of Blues - Houston | Houston, United States | |
| 2026-02-14 03:00 UTC | The Movement, Tropidelic | Emos Austin | Austin, United States | |
| 2026-02-15 03:00 UTC | Tropidelic | The Echo Lounge & Music Hall | Dallas, United States | |
| 2026-02-15 03:30 UTC | The Movement, Tropidelic | Echo Lounge | Dallas, United States | |
| 2026-02-16 03:30 UTC | The Movement, Tropidelic | Minglewood Hall | Memphis, United States |
