The Mountain Goats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
185,527
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 20:34:49 UTC
Genres
Biography
Taking the name from the Screamin' Jay Hawkins song "Big Yellow Coat," Darnielle first donned the Mountain Goats moniker in 1991 while working as a nurse in a California state hospital, and began releasing cassette-only albums for the Shrimper label. Despite attracting a devoted underground following (or, possibly, because of it), the Mountain Goats continued to release songs in cassette form-only for many years, virtually using tape hiss as an additional instrument. Besides innumerable compilation tracks, the Mountain Goats have also released many 7" singles for over a dozen labels. Their full-length albums include Nine Black Poppies and Zopilote Machine (both released in 1995), Sweden (1996), Full Force Galesburg (1997), and Nothing for Juice (1997). Protein Source of the Future...NOW! and Bitter Melon Farm (both 1999 releases) collected many early tape tracks and singles.
Darnielle began the new millennium with The Coroner's Gambit for Absolutely Kosher before signing to 4AD for the release of the surprisingly polished Tallahassee in 2002. We Shall All Be Healed followed in 2004, and one year later, Darnielle was back with The Sunset Tree. Remaining as prolific as ever, Darnielle turned away from the intensity of The Sunset Tree for a calmer, more reflective set of songs on 2006's Get Lonely. The accessible and assured Heretic Pride appeared in 2008. Next up was the Bible verse-inspired The Life of the World to Come, the group's sixth album for 4AD, in 2010. Switching to Merge Records in 2011, Darnielle released All Eternals Deck, which was recorded in four different studios in Brooklyn, Boston, North Carolina, and Florida with four different producers -- John Congleton, Scott Solter, Brandon Eggleston, and Morbid Angel guitarist and Hate Eternal frontman Erik Rutan -- helming various tracks. That year the band was also handpicked by Jeff Mangum of Neutral Milk Hotel to perform at the All Tomorrow's Parties festival that he was curating in Minehead, England, but they were ultimately unable to appear due to scheduling issues.
In 2012, a reissue collecting long out-of-print Mountain Goats cassettes surfaced on Shrimper. The collection gathered 1992's The Hound Chronicles and 1993's Hot Garden Stomp. Following the release of 2012's dark Transcendental Youth, Darnielle shifted his focus to raising his young family and publishing his debut novel, Wolf in White Van. His subsequent return to recording came in the form of 2015's Beat the Champ, a collection of songs about professional wrestling. In 2017, Darnielle kept himself busy with the release of recording and publishing projects: a concept album from the Mountain Goats titled Goths, and a novel, Universal Harvester. ~ Jason Nickey & Steve Leggett
The Mountain Goats draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 11,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to bonappetitmag, Kickstarter, Borderlands makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 185,527 · Engagements 3,230 · Rate 1.7% Posts 1,575 · Views 14,516 · Avg Likes 3,103 · Avg Comments 63 · Avg Views 14,516 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 36% 35-44: 15% 45-64: 8% |
Largest: 18-24 (37%); next: 25-34 (36%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (67%) UNITED KINGDOM (7%) CANADA (6%) AUSTRALIA (3%) BRAZIL (1%) |
Top regions: UNITED STATES (67%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 1,467 avg likes/post · Tiktok: 11,200 avg views/post · Youtube: 3,316 avg views/post | Best reach: Tiktok 11,200 avg views; best engagement: Instagram 1,467 avg likes |
Top Brand Affinities
bonappetitmag
Kickstarter
Borderlands
Kroger
SpeedPaint
Walgreens
RedBubble
Coors
Fallout
Paramount Pictures
Taco Bell
Spotify Music
| Brand | Category | Score |
|---|---|---|
| bonappetitmag | 15.80 | |
| Kickstarter | 11.80 | |
| Borderlands | 8.49 | |
| Kroger | 8.34 | |
| SpeedPaint | 6.42 | |
| Walgreens | 6.35 | |
| RedBubble | 6.08 | |
| Coors | 5.45 | |
| Fallout | 5.24 | |
| Paramount Pictures | 5.22 | |
| Taco Bell | 5.21 | |
| Spotify Music | 5.08 | |
| Pacific Northwest Wonderland | 4.82 | |
| Pilsner Urquell | 4.78 | |
| Showtime | 4.64 | |
| Nickelodeon | 4.45 | |
| Bethesda Softworks | 4.44 | |
| Margaritaville | 4.35 | |
| Cartoon Network | 4.33 | |
| Verizon | 4.31 | |
| Nixon | 4.21 | |
| Prismacolor | 3.94 | |
| Columbia Pictures | 3.80 | |
| Gillette | 3.76 | |
| Holden | 3.68 | |
| WWE | 3.67 | |
| Airbnb | 3.65 | |
| Polaroid | 3.59 | |
| Heinz | 3.58 | |
| Pfizer | 3.50 | |
| Tinder | 3.34 | |
| Campari | 3.31 | |
| Nintendo | 3.22 | |
| Guinness | 3.20 | |
| BBC | 3.10 | |
| Emporium | 3.06 | |
| Comedy Central | 3.00 | |
| The Witcher | 2.88 | |
| Busch | 2.85 | |
| Star Wars | 2.67 | |
| Activision Blizzard | 2.66 | |
| Walmart | 2.66 | |
| HBO | 2.54 | |
| Mulberry | 2.53 | |
| Pokemon Go | 2.50 | |
| Warner Bros | 2.40 | |
| SoundCloud | 2.40 | |
| Pixar | 2.39 | |
| Costco | 2.34 | |
| Chipotle Mexican Grill | 2.34 |
Official Profiles
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LoginArtist: The Mountain Goats
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | The Mountain Goats | Revolution Hall | Portland, United States | |
| 2025-12-10 03:00 UTC | The Mountain Goats | Revolution Hall | Portland, United States | |
| 2025-12-11 03:00 UTC | The Mountain Goats | The Fillmore | San Francisco, United States | |
| 2025-12-13 04:00 UTC | The Mountain Goats | Teragram Ballroom | Los Angeles, United States | |
| 2025-12-14 04:00 UTC | The Mountain Goats | Teragram Ballroom | Los Angeles, United States | |
| 2025-12-15 04:00 UTC | The Mountain Goats | Teragram Ballroom | Los Angeles, United States | |
| 2025-12-18 04:00 UTC | The Mountain Goats | Variety Playhouse | Atlanta, United States | |
| 2026-04-11 02:00 UTC | The Mountain Goats | Powerstation | Auckland, New Zealand | |
| 2026-04-12 02:00 UTC | The Mountain Goats | Meow | Wellington, New Zealand | |
| 2026-04-14 02:00 UTC | The Mountain Goats | Metro Theatre | Sydney, Australia | |
| 2026-04-14 07:00 UTC | The Mountain Goats | Princess Theatre Launceston | Launceston, Australia | |
| 2026-04-15 02:00 UTC | The Mountain Goats | Princess Theatre, Woolloongabba | City of Brisbane, Australia | |
| 2026-04-15 02:00 UTC | The Mountain Goats | The Princess Theatre | Woolloongabba, Australia | |
| 2026-04-17 02:00 UTC | The Mountain Goats | The Gov | Adelaide, Australia |















