The Minds of 99
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
98,602
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:52:34 UTC
Genres
Biography
The Minds of 99 reliably reaches 18-24 & 25-34 audiences in DENMARK, UNITED STATES, FRANCE. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (179,820 avg views per post); Instagram layers on depth and replies. The audience sits near Bisse, Derimod, Carlsberg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 98,602 · Engagements 4,687 · Rate 4.8% Posts 464 · Views 184,780 · Avg Likes 4,638 · Avg Comments 74 · Avg Views 184,780 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 29% 35-44: 16% 45-64: 10% |
Largest: 18-24 (38%); next: 25-34 (29%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
DENMARK (89%) UNITED STATES (2%) FRANCE (1%) NETHERLANDS (1%) UNITED KINGDOM (1%) |
Top regions: DENMARK (89%), UNITED STATES (2%), FRANCE (1%) |
| Platform Engagement | Instagram: 3,809 avg likes/post · Tiktok: 4,960 avg views/post · Youtube: 179,820 avg views/post | Best reach: Youtube 179,820 avg views; best engagement: Instagram 3,809 avg likes |
Top Brand Affinities
Bisse
Derimod
Carlsberg
Grundig
Nakd
Zalando
Hummel
Acne Studios
LEGOLAND
Pilsner Urquell
H&M Home
Aperol
| Brand | Category | Score |
|---|---|---|
| Bisse | 213.21 | |
| Derimod | 147.55 | |
| Carlsberg | 45.58 | |
| Grundig | 39.57 | |
| Nakd | 19.60 | |
| Zalando | 13.41 | |
| Hummel | 11.90 | |
| Acne Studios | 9.81 | |
| LEGOLAND | 9.49 | |
| Pilsner Urquell | 8.79 | |
| H&M Home | 8.77 | |
| Aperol | 7.20 | |
| New Line Cinema | 6.70 | |
| Daniel Wellington | 6.26 | |
| Tinder | 4.99 | |
| Hugo Boss | 4.42 | |
| Marc Jacobs | 4.40 | |
| ASICS | 4.37 | |
| Colgate | 3.72 | |
| Nespresso | 3.71 | |
| Dr. Martens | 3.19 | |
| IKEA | 3.02 | |
| Lego | 2.90 | |
| Carhartt | 2.84 | |
| New Balance | 2.70 | |
| ASOS | 2.70 | |
| Spotify Music | 2.43 | |
| Red Bull | 2.42 | |
| Ray-Ban | 2.41 | |
| FIFA | 2.33 | |
| Polaroid | 2.30 | |
| Oakley | 2.07 | |
| Snickers | 2.04 | |
| Polo Ralph Lauren | 2.02 | |
| Heineken | 1.94 | |
| Adidas | 1.92 | |
| Peugeot | 1.91 | |
| The North Face | 1.90 | |
| Pepsi | 1.83 | |
| SoundCloud | 1.75 | |
| Lacoste | 1.71 | |
| Volvo | 1.70 | |
| Nike | 1.65 | |
| Pokemon Go | 1.65 | |
| Reebok | 1.63 | |
| H&M | 1.62 | |
| Puma | 1.61 | |
| Airbnb | 1.58 | |
| Fiat | 1.57 | |
| Beats Electronics | 1.56 |
Official Profiles
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LoginArtist: The Minds of 99
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 03:00 UTC | The Minds of 99 | Jyske Bank BOXEN | Herning, Denmark | |
| 2026-03-22 03:00 UTC | The Minds of 99 | Jyske Bank BOXEN | Herning, Denmark | |
| 2026-03-28 03:00 UTC | The Minds of 99 | Royal Arena | Copenhagen, Denmark | |
| 2026-03-29 03:00 UTC | The Minds of 99 | Royal Arena | Copenhagen, Denmark | |
| 2026-04-04 03:00 UTC | The Minds of 99 | Royal Arena | Copenhagen, Denmark | |
| 2026-04-05 03:00 UTC | The Minds of 99 | Royal Arena | Copenhagen, Denmark |
