The Mills

The Mills — rock artist from CO.

The Mills es una banda de rock colombiana con más de 20 años de trayectoria conformada por 6 integrantes: Bako, Diego Cadavid, Geogy, Dizee, Ray y Charry. Su…

Influence: 49.90% Fanbase: 32.71% Trending: 58.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-21

118,000

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-30 02:57:20 UTC

Genres

rocklatin rockrockcolombian rockpop rock

Biography

The Mills es una banda de rock colombiana con más de 20 años de trayectoria conformada por 6 integrantes: Bako, Diego Cadavid, Geogy, Dizee, Ray y Charry. Su sonido está influenciado por bandas como U2, Coldplay y Radiohead. Debutaron en 2007 con su primer EP Don't Care What They Think. Actualmente cuentan con 6 álbumes de los cuales se destacan éxitos como Guadalupe, El Amor Duele, Amor Depredador, Lobo Hombre en Paris, entre otros.

Contact: (+57) 3214259705
Tiago Convers
[email protected]

Top Brand Affinities

Report Date: 2025-09-21

The Mills indexes high with fans in the 18-24 range in COLOMBIA, MEXICO, PERU. The skew is female-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 751 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Mills when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Mills score 0.04% — Low bucket.

Followers:118,000

Engagements:47

Rate:0.0%

Posts:235

Avg Likes:45

Avg Comments:4

Avg Views:751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,000 · Engagements 47 · Rate 0.0% Posts 235 · Views 751 · Avg Likes 45 · Avg Comments 4 · Avg Views 751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 37% 35-44: 6% 13-17: 4%	Largest: 18-24 (53%); next: 25-34 (37%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	COLOMBIA (79%) MEXICO (6%) PERU (3%) UNITED STATES (3%) ARGENTINA (2%)	Top regions: COLOMBIA (79%), MEXICO (6%), PERU (3%)
Platform Engagement	Youtube: 751 avg views/post	Best reach: Youtube 751 avg views; best engagement: Youtube 45 avg likes