The Millennial Club

The Millennial Club

Country: US

Influence: 52.37% Fanbase: 27.96% Trending: 64.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.94% • Very Strong

As of 2025-09-10

21,691

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:55:17 UTC

Genres

poppopindie poptimismhopebeatla popindie popr&b, funk & soulchill r&bcontemporary r&b

Biography

Socal based The Millennial Club is an indie pop outfit that has managed to blend dance-inspired 80’s pop, beat-driven 90’s R&B , and emotional love-centered lyricism to mold their unique Southern California sound. The group was formed when singer/guitarist Andres Owens was joined by bassist/keyboardist Jared Ortiz in late 2016, and later added guitarist/saxophonist Jake Stevenson. Underneath their pop exterior is a band displaying youthful exuberance through catchy hooks and tender ballads. The band’s songwriting focuses on emotive, experience fueled lyricism dealing with the uncertainties of love, broken promises, and the beauty found in small, intimate moments often overlooked in today’s age. The band has opened for Conan Gray, Charlotte Lawrence, Hippie Sabotage, Katelyn Tarver, MOONZz, and Quinn XCII.

Contact: [email protected]

The Millennial Club Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

The Millennial Club reliably reaches 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, THAILAND. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (25,258 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, Amazon Music, MOOG, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Millennial Club score 7.22%Very Strong bucket.
Brand: Live NationBrand: Amazon MusicBrand: MOOG
Followers:21,691
Engagements:1,566
Rate:7.2%
Posts:204
Views:25,258
Avg Likes:1,530
Avg Comments:60
Avg Views:25,258

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 21,691 · Engagements 1,566 · Rate 7.2%
Posts 204 · Views 25,258 · Avg Likes 1,530 · Avg Comments 60 · Avg Views 25,258
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 25%
13-17: 11%
35-44: 4%
Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED STATES (21%)
PHILIPPINES (14%)
THAILAND (13%)
INDONESIA (6%)
MEXICO (4%)
Top regions: UNITED STATES (21%), PHILIPPINES (14%), THAILAND (13%)
Platform Engagement Instagram: 787 avg likes/post · Youtube: 25,258 avg views/post Best reach: Youtube 25,258 avg views; best engagement: Instagram 787 avg likes

Top Brand Affinities

Live Nation
Score: 30.94
Amazon Music
Score: 20.71
MOOG
Score: 17.06
Pro Tools
Score: 12.85
Mixcloud
Score: 12.82
Brandy Melville
Score: 11.79
Ableton
Score: 11.06
Akai
Score: 10.55
Madewell
Score: 9.97
Glossier
Score: 9.05
SoundCloud
Score: 9.03
iHeartRadio Music Awards
Score: 8.87
Brand Category Score
Live Nation 30.94
Amazon Music 20.71
MOOG 17.06
Pro Tools 12.85
Mixcloud 12.82
Brandy Melville 11.79
Ableton 11.06
Akai 10.55
Madewell 9.97
Glossier 9.05
SoundCloud 9.03
iHeartRadio Music Awards 8.87
Coachella 8.65
Spotify Music 8.58
Urban Outfitters 7.50
Free People 6.47
Champion 6.15
MTV 5.89
Hot Topic 5.14
Lollapalooza 5.12
Dr. Martens 5.04
Taco Bell 4.97
Beats Electronics 4.94
NORDSTROM 4.44
Paramount Pictures 4.43
Nixon 4.41
Anthropologie 4.34
Steve Madden 4.26
Kodak 4.20
Topshop 4.11
Verizon 4.04
Coach 4.00
Coors 3.85
Showtime 3.85
Polaroid 3.71
Summit Entertainment 3.44
Abercrombie & Fitch 3.05
Nickelodeon 2.98
ASOS 2.96
Tinder 2.79
Fujifilm 2.77
UNIQLO 2.72
Carhartt 2.61
Forever 21 2.61
NBC 2.53
Target 2.53
Vans 2.52
Chrysler 2.49
Fenty beauty 2.46
Walmart 2.35

Official Profiles

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Artist: The Millennial Club

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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