The Microphones

The Microphones

Country: US

Influence: 57.17% Fanbase: 38.51% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

8,370

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 05:37:22 UTC

Genres

popindie popnoise poprockart rockalternativealternative rockindie rockalternativeamericanolympia wa indieelectroniclo-fifolk & traditionalfreak folkanti-folk

Biography

The project of lo-fi mastermind Phil Elverum in the 1990s and early 2000s, the Microphones introduced his searching, deeply personal music. Though he released a handful of albums during the project's original run, each one greatly expanded his music's ambitions, and the ambitions of indie rock and pop by extension. As early as 1999's Don't Wake Me Up, Elverum displayed a knack for making lo-fi music that was both sophisticated and direct, sometimes heartbreakingly so. His fragile voice was the perfect counterpoint to his sprawling, intricately arranged and produced music, particularly on 2001's classic The Glow, Pt. 2. On 2003's Mount Eerie, he further expanded his confessional, free-flowing songwriting as well as the impressionistic touches of ambient, folk, and black metal that he continued to explore as Mount Eerie later in the 2000s. When Elverum returned to the project with The Microphones in 2020, the strengths he had established years before were even richer.

Born and raised in Anacortes, Washington, Elverum started playing music at a young age, taking up the tuba and drums as a child and starting his first band, Nubert Circus, when he was 14. While attending Anacortes High School, he worked at the local record store The Business. The store's owner, former Beat Happening member Bret Lunsford, invited Elverum to join his band D+ as its drummer, and he performed on the group's 1997 self-titled debut album and the following year's Dandelion Seeds. Lunsford also let Elverum record his own music with the equipment in the store's back room; the Microphones' first two cassettes, 1997's Microphone and Wires & Cords, appeared on Lunsford's Knw-Yr-Own label.

After graduating from high school, Elverum moved to Olympia, Washington to attend Evergreen State College. He soon met K Records founder Calvin Johnson and spent some time finishing the Microphones' first album at Johnson's Dub Narcotic Studios. Released in 1998 on Elsinor Records, Tests combined the Dub Narcotic recordings with songs from his earlier cassettes. Working as a producer and recording engineer at the studio, Elverum also issued a string of Microphones singles in 1999 -- Bass Drum Dream, "Feedback (Life, Love, Loop)," and Moon Moon -- as well as the project's second album, Don't Wake Me Up, which expanded the range of Elverum's music with dramatic climaxes, lo-fi rock, and delicate melodies.

Following a tour with labelmate Mirah, Elverum began working on the Microphones' next album. The first record in his elemental trilogy (which was inspired respectively by water, fire, and stone), September 2000's It Was Hot, We Stayed in the Water featured contributions from Mirah, Johnson, the Blow's Khaela Maricich, and Elverum's D+ bandmate Karl Blau and once again widened the scope of Elverum's music. That year also saw the release of Window, a collection of songs and excerpts from Don't Wake Me Up as well as other albums Elverum had worked on, including Mirah's You Think It's Like This But Really It's Like This. Early in 2001, the Microphones issued Blood, a limited-edition album that included a cover of Björk's "All Is Full of Love" as well as versions of the songs that would appear on Elverum's next album. Appearing that September, The Glow, Pt. 2 was released to widespread critical acclaim for its experimental sound -- which incorporated elements of black metal and ambient music as well as more typical indie rock and pop -- and its soul-searching songwriting. To support the record, Elverum, Johnson and Maricich performed a set of shows in North America and Europe known as the Paper Opera Tour.

After a set of solo dates, Elverum returned to Olympia and Dub Narcotic to work on the next Microphones album. During that time, the ultra-lo-fi 2002 album Little Bird Flies into a Big Black Cloud was released by St. Ives, while the singles collection Song Islands and single "Lanterns/Antlers" appeared on K. Named for the mountain on Fidalgo Island near where Elverum grew up, January 2003's Mount Eerie was an even more ambitious affair than its predecessor that told its story of life, death, and identity in five suite-like songs. (Drums from Mt. Eerie and Singing from Mt. Eerie, which singled out those musical elements, were also released at the same time).

Following a February 2003 tour of Japan with Johnson and Kyle Field that produced the concert album Live in Japan, Elverum retired the Microphones name and began working as Mount Eerie. In 2004, he married Canadian musician/illustrator Geneviève Castrée of Woelv and Ô Paon and founded the label P.W. Elverum & Sun. In 2007, K Records reissued The Glow, Pt. 2 with a collection of previously unreleased music called Other Songs & Destroyed Visions. That year also saw the release of the Microphones single Don't Smoke/Get off the Internet. Elverum remained prolific as Mount Eerie, with highlights including the metal-influenced majesty of 2009's Wind's Poem, the serene electro-acoustic meditations of Clear Moon, and the dense soundscapes of Ocean Roar (both from 2012). In 2013, P.W. Elverum & Sun reissued the Microphones' albums, and the archival collection Early Tapes 1996-1998 followed in 2016.

After documenting the aftermath of Castrée's death from pancreatic cancer on 2017's A Crow Looked at Me and 2018's Now Only, Elverum played a July 2019 show as the Microphones. A year later, he further revisited the project with The Microphones in 2020, an album consisting of one 40-minute song that he played on the first guitar he owned. ~ Heather Phares, Rovi

The Microphones Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Microphones commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,466 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Microphones score 1.04%Moderate bucket.
Followers:8,370
Engagements:87
Rate:1.0%
Posts:264
Views:3,466
Avg Likes:87
Avg Comments:0
Avg Views:3,466

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,370 · Engagements 87 · Rate 1.0%
Posts 264 · Views 3,466 · Avg Likes 87 · Avg Comments 0 · Avg Views 3,466
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 33%
35-44: 11%
13-17: 6%
Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (38%)
BRAZIL (7%)
AUSTRALIA (5%)
CHILE (4%)
CANADA (4%)
Top regions: UNITED STATES (38%), BRAZIL (7%), AUSTRALIA (5%)
Platform Engagement Youtube: 3,466 avg views/post Best reach: Youtube 3,466 avg views; best engagement: Youtube 87 avg likes

Top Brand Affinities

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Brand Category Score
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Artist: The Microphones

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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