The Menzingers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
112,913
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:39 UTC
Genres
Biography
Some Of It Was True comes after the longest gap between Menzingers records to date—a gestational period brought on by the Hello Exile-era tour schedule’s delays due to the COVID-19 tour industry shutdown. “We weren’t really writing new music yet,” Greg Barnett explains. “We were talking about it, but we were honestly just happy to be out and touring again.” The acoustic reworks of 2020’s From Exile followed, as well as Barnett’s solo record Don’t Go Throwing Roses In My Grave from last year, which was when Some Of It Was True started to come together.
The Menzingers engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, MEXICO, CANADA. The fan base skews heavily male (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (747 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Miller Lite, Fred Perry, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 112,913 · Engagements 1,354 · Rate 1.2% Posts 1,407 · Views 747 · Avg Likes 1,347 · Avg Comments 20 · Avg Views 747 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 34% 35-44: 13% 45-64: 5% |
Largest: 25-34 (45%); next: 18-24 (34%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (60%) MEXICO (5%) CANADA (5%) BRAZIL (3%) GERMANY (3%) |
Top regions: UNITED STATES (60%), MEXICO (5%), CANADA (5%) |
| Platform Engagement | Instagram: 1,292 avg likes/post · Youtube: 747 avg views/post | Best reach: Youtube 747 avg views; best engagement: Instagram 1,292 avg likes |
Top Brand Affinities
Ampeg
Miller Lite
Fred Perry
Coors
Jameson
Pilsner Urquell
NHL
Pro Tools
Columbia Pictures
Taco Bell
Spotify Music
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Ampeg | 47.58 | |
| Miller Lite | 17.85 | |
| Fred Perry | 10.72 | |
| Coors | 8.87 | |
| Jameson | 8.78 | |
| Pilsner Urquell | 8.46 | |
| NHL | 8.42 | |
| Pro Tools | 7.86 | |
| Columbia Pictures | 7.49 | |
| Taco Bell | 7.09 | |
| Spotify Music | 6.59 | |
| Hot Topic | 6.46 | |
| BarkBox | 5.79 | |
| Paramount Pictures | 5.74 | |
| Guinness | 5.48 | |
| Heinz | 5.32 | |
| Vans | 5.19 | |
| Margaritaville | 5.00 | |
| Busch | 4.99 | |
| Budweiser | 4.98 | |
| Verizon | 4.94 | |
| Power Rangers | 4.86 | |
| Fallout | 4.53 | |
| Carhartt | 4.50 | |
| Showtime | 4.48 | |
| Dr. Martens | 4.47 | |
| WWE | 4.44 | |
| Comedy Central | 4.42 | |
| Bud Light | 4.36 | |
| Emporium | 4.34 | |
| Nickelodeon | 4.33 | |
| Gillette | 4.13 | |
| Lollapalooza | 3.98 | |
| Dunkin' Donuts | 3.91 | |
| Kickstarter | 3.83 | |
| Star Wars | 3.77 | |
| PetSmart | 3.71 | |
| Gatorade | 3.50 | |
| AMC | 3.43 | |
| Tinder | 3.25 | |
| Monster Beverage | 3.22 | |
| Cadillac | 3.13 | |
| Leica | 3.11 | |
| MTV | 3.05 | |
| Polaroid | 3.03 | |
| Nintendo | 3.03 | |
| ESPN | 3.00 | |
| Kodak | 2.97 | |
| Urban Outfitters | 2.95 | |
| Chipotle Mexican Grill | 2.88 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















