The Men
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
250,875
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-27 14:34:24 UTC
Genres
Biography
Brooklyn's Nick Chiericozzi, Chris Hansell, and Mark Perro formed the Men as a scuzzy post-punk trio in 2008. Before recruiting drummer Rich Samis, they self-released the albums We Are the Men and Immaculada, as well as a few tapes. The band recorded in Python Patrol studio for their Sacred Bones debut, Leave Home, which was released in 2011. They returned the following March with Open Your Heart (their first album to include Samis as well as bassist Kevin Faulkner), expanding their musical palette to meld country, psych, and surf influences with their caustic, aggressive rock.
The group's fourth album, New Moon, as well as their Campfire Songs EP, arrived in 2013; by this point, engineer Ben Greenberg (Hubble, Zs) had begun his brief tenure in the band. The Men continued their musical evolution, as well as their prolific streak, with their fifth LP, Tomorrow's Hits, which found them moving further away from their hardcore roots toward the earnest blue-collar rock of artists like Bruce Springsteen and Tom Petty. In 2016, the group revisited their noisy, more experimental side with the self-released Devil Music.
Returning to Sacred Bones in 2018, the Men issued Drift, their most eclectic album yet. Also that year, the group gathered tracks from early releases as well as previously unreleased material on the collection Hated: 2008-2011. 2020's Mercy was influenced by styles ranging from country to '80s arena rock. New York City, released by Fuzz Club Records in 2023, was a return to noisy, abrasive rock & roll. This was followed by Fuzz Club Sessions, a double LP consisting of new material as well as selections from New York City and Devil Music, recorded live to tape. Manhattan Fire, a vinyl-only release containing early versions of songs from New York City, was issued for Record Store Day in 2024. Buyer Beware, an aggressive and psychedelic album with moments inspired by doom metal, arrived in 2025. ~ Jason Lymangrover & Paul Simpson, Rovi
The Men reaches 18-24 & 25-34 audiences concentrated in VIETNAM, UNITED STATES, JAPAN. The demographic tilt is heavily male (68%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,446 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 250,875 · Engagements 114 · Rate 0.0% Posts 715 · Views 7,446 · Avg Likes 112 · Avg Comments 3 · Avg Views 7,446 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 25% 13-17: 7% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (25%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
VIETNAM (80%) UNITED STATES (9%) JAPAN (2%) THAILAND (2%) UNITED KINGDOM (2%) |
Top regions: VIETNAM (80%), UNITED STATES (9%), JAPAN (2%) |
| Platform Engagement | Youtube: 7,446 avg views/post | Best reach: Youtube 7,446 avg views; best engagement: Youtube 112 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















