The Mayries

The Mayries — pop artist from SE.

The Mayries, Matilda Ekevik and Sofi Lindblom, is a Stockholm based duo that's been singing and writing songs together since forever. In the beginning of…

Influence: 48.39% Fanbase: 16.37% Trending: 64.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 33.93% • Very Strong

As of 2025-09-08

6,902

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:04 UTC

Genres

poppopviral popacoustic popneo mellowindie popothersacoustic cover

Biography

The Mayries, Matilda Ekevik and Sofi Lindblom, is a Stockholm based duo that's been singing and writing songs together since forever. In the beginning of 2017 the duo started releasing covers with their characteristic harmonies and acoustic sound that was really well recieved and has today reached over 700 million spotify streams.

In September 2019 their first EP of original songs was released called ”Nashville sessions” written in Nashville in May the same year together with songwriters like Tommy Lee James , Mary Bragg and Robby Hecht among others.

During 2020 the duo released their following EP with the title track "Winding Road" followed by the original track Cherries. They have also appeared in the Swedish TV-series "Knutby" performing the song "Go To Sleep My Little Child".

Top Brand Affinities

Report Date: 2025-09-08

The Mayries cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, UNITED STATES, CANADA. A heavily female (60%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,951 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Warner Music, Ampeg, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Mayries score 1.25% — Moderate bucket.

Brand: Warner MusicBrand: AmpegBrand: Amazon Music

Followers:6,902

Engagements:86

Rate:1.2%

Posts:193

Avg Likes:75

Avg Comments:7

Avg Views:2,997

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,902 · Engagements 86 · Rate 1.2% Posts 193 · Views 2,997 · Avg Likes 75 · Avg Comments 7 · Avg Views 2,997	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	BRAZIL (17%) UNITED STATES (17%) CANADA (8%) PHILIPPINES (8%) SWEDEN (7%)	Top regions: BRAZIL (17%), UNITED STATES (17%), CANADA (8%)
Platform Engagement	Instagram: 22 avg likes/post · Tiktok: 1,046 avg views/post · Youtube: 1,951 avg views/post	Best reach: Youtube 1,951 avg views; best engagement: Youtube 34 avg likes

Top Brand Affinities

Warner Music

Score: 33.93

Ampeg

Score: 22.59

Amazon Music

Score: 22.31

Akai

Score: 19.37

MOOG

Score: 17.26

Cluse

Score: 15.44

Pro Tools

Score: 14.93

Akg

Score: 14.89

Marks & Spencer

Score: 11.34

TUI

Score: 11.27

Alphalete

Score: 11.14

Fabletics

Score: 11.00

Brand	Category	Score
Warner Music		33.93
Ampeg		22.59
Amazon Music		22.31
Akai		19.37
MOOG		17.26
Cluse		15.44
Pro Tools		14.93
Akg		14.89
Marks & Spencer		11.34
TUI		11.27
Alphalete		11.14
Fabletics		11.00
Chop-Chop		10.92
Free People		10.13
Bose		8.71
United		7.88
Emporio Armani		7.78
Kickstarter		7.49
Tory Burch		7.30
TOMS		6.80
iHeartRadio Music Awards		6.78
DreamWorks		6.74
Steve Madden		6.29
OOTD Magazine		6.15
Kmart		5.82
Nickelodeon		5.65
Clarks		5.48
Wilton		5.45
Publix		5.37
Anthropologie		5.31
Smashbox		5.30
Four Seasons		4.96
Spotify Music		4.94
Ryanair		4.87
Leica		4.58
Urban Outfitters		4.51
Ableton		4.46
Lululemon Athletica		4.43
Target		4.27
ALDI		4.21
Pfizer		4.20
Dyson		4.16
Bethesda Softworks		4.15
TripAdvisor		4.14
NORDSTROM		4.13
MTV		3.95
UEFA		3.93
Estee Lauder		3.74
Tinder		3.68
Sunnies Studios		3.60