The Marshall Tucker Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
236,219
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:18:03 UTC
Genres
Biography
Following the tragic death of Tommy Caldwell in 1980, the band underwent lineup changes and continued touring. Despite various member departures and arrivals, the Marshall Tucker Band maintained a dedicated fan base and explored different musical genres. Over the years, they released new studio albums, embarked on tours, and received recognition as pioneers of Southern rock. The band's enduring legacy was marked by their resilience, evolving lineup, and commitment to their music.
The Marshall Tucker Band is a clear fit for 45-64 & 35-44 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (19,670 avg views per post); Youtube builds the community layer. Affinity data highlights Ampeg, Live Nation, Miller Lite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 236,219 · Engagements 524 · Rate 0.2% Posts 812 · Views 19,670 · Avg Likes 494 · Avg Comments 34 · Avg Views 19,670 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 35% 35-44: 24% 25-34: 24% 18-24: 15% |
Largest: 45-64 (35%); next: 35-44 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (72%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (2%) GREECE (2%) |
Top regions: UNITED STATES (72%), BRAZIL (5%), CANADA (4%) |
| Platform Engagement | Instagram: 200 avg likes/post · Youtube: 19,670 avg views/post | Best reach: Youtube 19,670 avg views; best engagement: Youtube 294 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Miller Lite
Ariat
Amazon Music
Tagaz
Margaritaville
FOX
Coors
Barstool Sports
Jim Beam
Kroger
| Brand | Category | Score |
|---|---|---|
| Ampeg | 38.56 | |
| Live Nation | 31.00 | |
| Miller Lite | 22.70 | |
| Ariat | 21.02 | |
| Amazon Music | 15.16 | |
| Tagaz | 14.94 | |
| Margaritaville | 13.49 | |
| FOX | 12.52 | |
| Coors | 10.88 | |
| Barstool Sports | 10.67 | |
| Jim Beam | 10.57 | |
| Kroger | 9.54 | |
| NBC | 8.69 | |
| Stihl | 8.64 | |
| Bud Light | 7.76 | |
| Verizon | 7.69 | |
| Publix | 7.59 | |
| Busch | 7.27 | |
| Delta | 7.22 | |
| iHeartRadio Music Awards | 6.71 | |
| ESPN | 6.54 | |
| Harley-Davidson | 6.37 | |
| Jameson | 6.30 | |
| Cadillac | 6.17 | |
| Paramount Pictures | 6.16 | |
| Pontiac | 6.09 | |
| NHL | 6.05 | |
| Budweiser | 5.70 | |
| Chick-fil-A | 5.16 | |
| Nixon | 5.13 | |
| Jack Daniels | 4.99 | |
| Carhartt | 4.88 | |
| The Home Depot | 4.53 | |
| Spotify Music | 4.48 | |
| Philips | 4.37 | |
| GMC | 4.13 | |
| MTV | 4.08 | |
| Columbia Pictures | 4.00 | |
| NFL | 3.85 | |
| FedEx | 3.81 | |
| Holden | 3.81 | |
| Walmart | 3.76 | |
| Heinz | 3.69 | |
| WWE | 3.65 | |
| Comedy Central | 3.52 | |
| Chevrolet | 3.44 | |
| Hilton | 3.23 | |
| Gatorade | 3.20 | |
| Monster Beverage | 3.17 | |
| Chrysler | 3.06 |
Official Profiles
Login to view Contact
LoginArtist: The Marshall Tucker Band
The map shows every radio station that aired The Marshall Tucker Band today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | The Marshall Tucker Band | The Canyon @ The Oxnard Performing Arts Center | Oxnard, United States | |
| 2026-01-17 22:00 UTC | The Marshall Tucker Band, Molly Hatchet, Pure Prairie League, The Bellamy Brothers | Seminole Center Outdoors | Immokalee, United States | |
| 2026-01-17 22:00 UTC | The Marshall Tucker Band, Molly Hatchet, Pure Prairie League, The Bellamy Brothers | Seminole Casino Hotel Immokalee | Immokalee, United States | |
| 2026-01-31 03:00 UTC | The Marshall Tucker Band | Scorpion Bar at Foxwoods | Mashantucket, United States | |
| 2026-01-31 04:00 UTC | Marshall Tucker Band | Great Cedar Showroom, Foxwoods Resort Casino | Mashantucket, United States | |
| 2026-02-01 02:00 UTC | The Marshall Tucker Band, Jefferson Starship | Xcite Center Parx Casino | Bensalem Township, United States | |
| 2026-02-01 03:00 UTC | The Marshall Tucker Band | Parx Casino | Bensalem Township, United States | |
| 2026-02-02 03:00 UTC | The Marshall Tucker Band | Patchogue Theatre for the Performing Arts | Village of Patchogue, United States | |
| 2026-02-27 03:30 UTC | The Marshall Tucker Band | Plaza Theatre | Palm Springs, United States | |
| 2026-03-13 02:00 UTC | The Marshall Tucker Band | Grand Theater | Wausau, United States | |
| 2026-03-14 02:30 UTC | The Marshall Tucker Band | EPIC Event Center | Green Bay, United States | |
| 2026-03-15 02:30 UTC | The Marshall Tucker Band | Blue Gate Performing Arts Center | Shipshewana, United States | |
| 2026-03-21 20:00 UTC | The Marshall Tucker Band | Celebrity Cruises | Fort Lauderdale, United States |
