The Marshall Tucker Band Brand Affinity ranks highest Ampeg at 38.56% . Very Strong. Score DMDB 67.51% | Fanbase 49.99%

The Marshall Tucker Band — country artist from US.

Formed in Spartanburg, South Carolina in 1971, the Marshall Tucker Band was a prominent Southern rock group known for blending rock, country, and jazz…

The Marshall Tucker Band

Recognizable

Country: US | Artist ID: 11e81bc4-3752-abec-98ce-a0369fe50396

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Genres

countrycountry rockrockrockroots rockalbum rocksouthern rocksoft rockblues rockclassic rockmellow goldfolk & traditionalfolk rock

Influential: 67.51% Fanbase: 49.99% Trending: 76.27%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 38.56% • Very Strong

As of 2025-09-10

236,219

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.51% | Fanbase 49.99% | Trending 76.27% | CAREER STAGE: MAINSTREAM

Biography

Formed in Spartanburg, South Carolina in 1971, the Marshall Tucker Band was a prominent Southern rock group known for blending rock, country, and jazz influences. The band's original lineup included singer Doug Gray, guitarists Toy Caldwell and George McCorkle, bassist Tommy Caldwell, drummer Paul Riddle, and reed player Jerry Eubanks. Signed to Capricorn Records, they released their debut album in March 1973 and achieved success throughout the '70s, highlighted by the million-selling album Carolina Dreams and hit single "Heard It in a Love Song" in 1977.

Following the tragic death of Tommy Caldwell in 1980, the band underwent lineup changes and continued touring. Despite various member departures and arrivals, the Marshall Tucker Band maintained a dedicated fan base and explored different musical genres. Over the years, they released new studio albums, embarked on tours, and received recognition as pioneers of Southern rock. The band's enduring legacy was marked by their resilience, evolving lineup, and commitment to their music.

Report Date: 2025-09-10

The Marshall Tucker Band is a clear fit for 45-64 & 35-44 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (19,670 avg views per post); Youtube builds the community layer. Affinity data highlights Ampeg, Live Nation, Miller Lite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Marshall Tucker Band score 0.22% — Low bucket.

Brand: AmpegBrand: Live NationBrand: Miller Lite

Followers:236,219

Engagements:524

Rate:0.2%

Posts:812

Avg Likes:494

Avg Comments:34

Avg Views:19,670

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 236,219 · Engagements 524 · Rate 0.2% Posts 812 · Views 19,670 · Avg Likes 494 · Avg Comments 34 · Avg Views 19,670	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 35% 35-44: 24% 25-34: 24% 18-24: 15%	Largest: 45-64 (35%); next: 35-44 (24%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (72%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (2%) GREECE (2%)	Top regions: UNITED STATES (72%), BRAZIL (5%), CANADA (4%)
Platform Engagement	Instagram: 200 avg likes/post · Youtube: 19,670 avg views/post	Best reach: Youtube 19,670 avg views; best engagement: Youtube 294 avg likes

Top Brand Affinities

Ampeg

Score: 38.56

Live Nation

Score: 31.00

Miller Lite

Score: 22.70

Ariat

Score: 21.02

Amazon Music

Score: 15.16

Tagaz

Score: 14.94

Margaritaville

Score: 13.49

FOX

Score: 12.52

Coors

Score: 10.88

Barstool Sports

Score: 10.67

Jim Beam

Score: 10.57

Kroger

Score: 9.54

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Top Brand Affinities

Brand	Category	Score
Ampeg		38.56
Live Nation		31.00
Miller Lite		22.70
Ariat		21.02
Amazon Music		15.16
Tagaz		14.94
Margaritaville		13.49
FOX		12.52
Coors		10.88
Barstool Sports		10.67
Jim Beam		10.57
Kroger		9.54
NBC		8.69
Stihl		8.64
Bud Light		7.76
Verizon		7.69
Publix		7.59
Busch		7.27
Delta		7.22
iHeartRadio Music Awards		6.71
ESPN		6.54
Harley-Davidson		6.37
Jameson		6.30
Cadillac		6.17
Paramount Pictures		6.16
Pontiac		6.09
NHL		6.05
Budweiser		5.70
Chick-fil-A		5.16
Nixon		5.13
Jack Daniels		4.99
Carhartt		4.88
The Home Depot		4.53
Spotify Music		4.48
Philips		4.37
GMC		4.13
MTV		4.08
Columbia Pictures		4.00
NFL		3.85
FedEx		3.81
Holden		3.81
Walmart		3.76
Heinz		3.69
WWE		3.65
Comedy Central		3.52
Chevrolet		3.44
Hilton		3.23
Gatorade		3.20
Monster Beverage		3.17
Chrysler		3.06