The Marías
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-10
4,336,503
Social Media Followers
As of 2025-08-10
00:00:00
Hours Airplay
2025-10-07 18:46:09 UTC
Genres
Biography
From their dreamlike fusion of genres to their cinematic evolution on Submarine, The Marías continue to enchant listeners with their smooth melodies, hypnotic instrumentals, and undeniable sensuality.
The Marías stands out with 18-24 & 25-34 audiences across UNITED STATES, MEXICO, INDONESIA. The profile is heavily female (56%), and content lands hardest on Tiktok, where posts average 2,300,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Glossier, Brandy Melville, Coachella, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Marías a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,336,503 · Engagements 599,950 · Rate 13.8% Posts 538 · Views 2,426,329 · Avg Likes 580,490 · Avg Comments 2,898 · Avg Views 2,426,329 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 10% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (21%) MEXICO (10%) INDONESIA (6%) BRAZIL (5%) VIETNAM (4%) |
Top regions: UNITED STATES (21%), MEXICO (10%), INDONESIA (6%) |
| Platform Engagement | Instagram: 293,499 avg likes/post · Tiktok: 2,300,000 avg views/post · Youtube: 126,329 avg views/post | Best reach: Tiktok 2,300,000 avg views; best engagement: Instagram 293,499 avg likes |
Top Brand Affinities
Glossier
Brandy Melville
Coachella
Houston Livestock Show and Rodeo
Dr. Martens
Ableton
Urban Outfitters
Kodak
Steve Madden
Lollapalooza
Hot Topic
Fujifilm
| Brand | Category | Score |
|---|---|---|
| Glossier | Beauty & Personal Care | 11.71 |
| Brandy Melville | Apparel & Fashion | 10.21 |
| Coachella | Apparel & Fashion | 8.41 |
| Houston Livestock Show and Rodeo | Entertainment | 8.06 |
| Dr. Martens | Apparel & Fashion | 6.75 |
| Ableton | Audio & Music Gear | 6.05 |
| Urban Outfitters | Apparel & Fashion | 5.85 |
| Kodak | Cameras & Photography | 5.81 |
| Steve Madden | Apparel & Fashion | 5.81 |
| Lollapalooza | Entertainment | 5.52 |
| Hot Topic | Apparel & Fashion | 5.19 |
| Fujifilm | Cameras & Photography | 5.12 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.91 |
| American Airlines | Travel & Hospitality | 4.56 |
| Movistar | Telecom & Internet Services | 3.90 |
| Spotify Music | Entertainment & Media | 3.85 |
| SoundCloud | Entertainment & Media | 3.76 |
| Polaroid | Cameras & Photography | 3.74 |
| American Eagle | Apparel & Fashion | 3.47 |
| Summit Entertainment | Entertainment | 3.18 |
| Fenty beauty | Beauty & Personal Care | 3.13 |
| Cafecito | Food & Snacks | 2.90 |
| Paramount Pictures | Entertainment & Media | 2.73 |
| Stüssy | Apparel & Fashion | 2.67 |
| Columbia Pictures | Entertainment | 2.64 |
| Forever 21 | Apparel & Fashion | 2.64 |
| Marc Jacobs | Apparel & Fashion | 2.58 |
| Prismacolor | Books, Stationery & Office | 2.57 |
| Stradivarius | Apparel & Fashion | 2.49 |
| Tinder | Technology | 2.32 |
| Vans | Footwear | 2.24 |
| Nickelodeon | Entertainment | 2.18 |
| A Game of Tones | Entertainment | 2.14 |
| Hollister Co | Apparel & Fashion | 2.12 |
| ASOS | Apparel & Fashion | 2.10 |
| Sunnies Studios | Apparel & Fashion | 2.02 |
| Showtime | Entertainment | 1.95 |
| Bershka | Apparel & Fashion | 1.95 |
| Pepsi | Beverages | 1.86 |
| Target | Apparel | 1.86 |
| Pixar | Entertainment | 1.79 |
| Chrysler | Automotive | 1.78 |
| Levi's | Apparel & Fashion | 1.76 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.75 |
| Beats Electronics | Audio & Music Gear | 1.73 |
| Sephora | Beauty & Personal Care | 1.70 |
| Converse | Footwear | 1.68 |
| Urban Decay Cosmetics | Beauty & Personal Care | 1.68 |
| Victoria's Secret | Apparel & Fashion | 1.66 |
| Too Faced Cosmetics | Beauty & Personal Care | 1.61 |
Official Profiles
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LoginArtist: The Marías
The map shows every radio station that aired The Marías today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 38,946,177
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
34,968,294 | 89.79% |
| [+] |
Last.fm |
1,774,071 | 4.56% |
| [+] |
Audiomack |
1,658,892 | 4.26% |
| [+] |
Pandora |
544,920 | 1.40% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:04:17 | Ojos Tristes | WSUN - El Nuevo Zol 97.1 | Tampa, FL, US | 85 |
| 2025-08-22 12:36:30 | Run Your Mouth | Ahoy Radio | Hamburg, DE | 155 |
| 2025-08-22 12:19:33 | Ojos Tristes | 87.6 Hard Rock FM | Jakarta, ID | 191 |
| 2025-08-22 12:14:45 | No One Noticed - Extended Spanish | KLLY-FM | Bakersfield, CA, US | 155 |
| 2025-08-22 11:25:06 | Ojos Tristes | XHMA-FM | Guadalajara, JA, MX | 195 |
| 2025-08-22 11:22:33 | Ojos Tristes | Hot 103.5 | Sacramento, CA, US | 197 |
| 2025-08-22 11:21:11 | No One Noticed | Hit FM [国际流行音乐广播] | Beijing, CN | 216 |
| 2025-08-22 11:08:13 | Ojos Tristes | Radio Camargue | Nîmes, FR | 193 |
| 2025-08-22 10:57:24 | Ojos Tristes | WPAT-FM | Paterson, NJ, US | 156 |
| 2025-08-22 10:24:55 | Ojos Tristes | XHMA-FM | Guadalajara, JA, MX | 194 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
