The Manhattan Transfer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
45,286
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:33 UTC
Genres
Biography
In 1981, they became the first group ever to win GRAMMY’s in both Pop and Jazz categories in the same year, and the dozen Grammy nominations they received for their Vocalese album in 1985 were second only to Michael Jackson’s Thriller as the most nominated album in one year.
Their dynamic performances and sense of style have led them to become one of the most iconic music groups in the world. Recognized for their unique sound, The Manhattan Transfer has recorded with an impressive array of artists, including Tony Bennett, Bette Midler, Smokey Robinson, Phil Collins, B.B. King, Chaka Khan, James Taylor, and Frankie Valli.
The group was born when Tim Hauser, a New York City cab driver who aspired to form a vocal harmony quartet, met Laurel Massé and Janis Siegel. Alan Paul, who was appearing in the Broadway cast of Grease at the time, was recommended as an additional male voice. The four became The Manhattan Transfer on October 1st, 1972.
Cheryl Bentyne joined the group in 1979, replacing Laurel. Trist Curless became a member of the group in 2014. Together, Janis, Alan, Cheryl, and Trist have remained true to the integrity and artistry left to them by founding member Tim Hauser, who passed away in 2014.
The Manhattan Transfer cuts through with 45-64 & 35-44 audiences and consistency across UNITED STATES, ITALY, JAPAN. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 13,206 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Akg, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 45,286 · Engagements 611 · Rate 1.3% Posts 553 · Views 13,206 · Avg Likes 594 · Avg Comments 21 · Avg Views 13,206 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 43% 35-44: 24% 25-34: 19% 18-24: 12% |
Largest: 45-64 (43%); next: 35-44 (24%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (36%) ITALY (7%) JAPAN (6%) BRAZIL (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (36%), ITALY (7%), JAPAN (6%) |
| Platform Engagement | Instagram: 370 avg likes/post · Youtube: 13,206 avg views/post | Best reach: Youtube 13,206 avg views; best engagement: Instagram 370 avg likes |
Top Brand Affinities
MOOG
Akg
Amazon Music
Pro Tools
Ampeg
Akai
Warner Music
Sennheiser
Mixcloud
Ableton
NBC
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| MOOG | 34.19 | |
| Akg | 27.24 | |
| Amazon Music | 25.15 | |
| Pro Tools | 24.78 | |
| Ampeg | 23.91 | |
| Akai | 22.42 | |
| Warner Music | 22.17 | |
| Sennheiser | 20.42 | |
| Mixcloud | 17.41 | |
| Ableton | 14.05 | |
| NBC | 13.90 | |
| iHeartRadio Music Awards | 8.91 | |
| Spotify Music | 8.50 | |
| Paramount Pictures | 6.07 | |
| Beats Electronics | 5.86 | |
| musical.ly | 5.82 | |
| Macy's | 5.53 | |
| MTV | 5.49 | |
| Four Seasons | 5.02 | |
| CNN | 4.96 | |
| Pixar | 4.89 | |
| Columbia Pictures | 4.71 | |
| Summit Entertainment | 4.67 | |
| Kickstarter | 4.33 | |
| Yamaha | 4.17 | |
| Warner Bros | 4.03 | |
| Martini | 4.03 | |
| SoundCloud | 4.01 | |
| Leica | 3.89 | |
| Cadillac | 3.77 | |
| Bethesda Softworks | 3.73 | |
| Philips | 3.38 | |
| Showtime | 3.12 | |
| BBC | 3.09 | |
| Comedy Central | 2.89 | |
| Amazon | 2.79 | |
| Snoopy And The Peanuts Gang | 2.74 | |
| ESPN | 2.73 | |
| CBS | 2.70 | |
| NFL | 2.45 | |
| Jaguar | 2.43 | |
| Guinness | 2.31 | |
| Tiffany | 2.22 | |
| The Olympic Games | 2.21 | |
| Nickelodeon | 2.15 | |
| Star Wars | 2.06 | |
| Dolce & Gabbana | 2.06 | |
| NBA | 2.03 | |
| Pandora | 2.00 | |
| Armani | 2.00 |
Official Profiles
Login to view Contact
LoginArtist: The Manhattan Transfer
The map shows every radio station that aired The Manhattan Transfer today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-18)
Total: 521,796
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
319,256 | 61.18% |
| [+] |
|
202,540 | 38.82% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















