The Magic Numbers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
15,501
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:48:30 UTC
Genres
Biography
The band quickly shot to media attention after selling out London’s Kentish Town Forum solely on the strength of their loyal following, before the release of their self-titled 2005 debut album. This record was subsequently nominated for the Mercury Music Prize. The Magic Numbers went on to become one of the nation’s best-loved bands and have toured with the likes of Brian Wilson, Neil Young & Crazy Horse, The Flaming Lips, Sonic Youth, The Who, Morrissey, U2 and Bright Eyes to name a few.
'The Magic Numbers - Deluxe Edition' is out on 28th February via Warner Music.
The Magic Numbers maintains consistent pull among 25-34 & 18-24 audiences across UNITED KINGDOM, MEXICO, ARGENTINA. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,407 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,501 · Engagements 344 · Rate 2.2% Posts 656 · Views 10,407 · Avg Likes 342 · Avg Comments 10 · Avg Views 10,407 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 25% 35-44: 18% 45-64: 9% |
Largest: 25-34 (46%); next: 18-24 (25%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED KINGDOM (34%) MEXICO (16%) ARGENTINA (13%) UNITED STATES (8%) BRAZIL (8%) |
Top regions: UNITED KINGDOM (34%), MEXICO (16%), ARGENTINA (13%) |
| Platform Engagement | Instagram: 278 avg likes/post · Youtube: 10,407 avg views/post | Best reach: Youtube 10,407 avg views; best engagement: Instagram 278 avg likes |
Top Brand Affinities
Ampeg
MOOG
Mixcloud
Akg
Pro Tools
Lollapalooza
Fred Perry
Sennheiser
Marks & Spencer
Amazon Music
Sainsbury's
Movistar
| Brand | Category | Score |
|---|---|---|
| Ampeg | 26.60 | |
| MOOG | 25.10 | |
| Mixcloud | 22.59 | |
| Akg | 18.31 | |
| Pro Tools | 14.79 | |
| Lollapalooza | 11.96 | |
| Fred Perry | 11.89 | |
| Sennheiser | 11.36 | |
| Marks & Spencer | 11.30 | |
| Amazon Music | 9.73 | |
| Sainsbury's | 9.55 | |
| Movistar | 8.81 | |
| PLAYMOBIL | 8.08 | |
| BBC | 7.06 | |
| Spotify Music | 6.72 | |
| Selfridges | 6.65 | |
| Tate Modern | 6.60 | |
| Carlsberg | 6.59 | |
| Ableton | 5.97 | |
| Guinness | 5.82 | |
| Pepsi | 5.55 | |
| Dr. Martens | 5.33 | |
| Columbia Pictures | 4.36 | |
| Campari | 4.03 | |
| Tesco | 3.90 | |
| MTV | 3.71 | |
| Kickstarter | 3.66 | |
| Snoopy And The Peanuts Gang | 3.65 | |
| Cafecito | 3.61 | |
| Cadbury | 3.29 | |
| Warner Bros | 3.16 | |
| Leica | 3.15 | |
| Lego | 3.11 | |
| Baileys | 2.99 | |
| Kodak | 2.92 | |
| Star Wars | 2.89 | |
| Jack Daniels | 2.79 | |
| Lush | 2.71 | |
| Pixar | 2.64 | |
| Polaroid | 2.49 | |
| NBC | 2.44 | |
| Emporium | 2.41 | |
| SoundCloud | 2.31 | |
| Preloved | 2.26 | |
| Coachella | 2.25 | |
| Heineken | 2.17 | |
| Showtime | 2.15 | |
| HBO | 2.14 | |
| Nintendo | 2.10 | |
| Beats Electronics | 2.08 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | The Magic Numbers | Project House | Leeds, United Kingdom | |
| 2025-12-12 03:00 UTC | The Magic Numbers | TV Studio, SWG3 | Glasgow, United Kingdom | |
| 2025-12-14 03:00 UTC | The Magic Numbers | O2 Forum Kentish Town | London, United Kingdom |















