The Magic Gang
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
50,103
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:31:43 UTC
Genres
Biography
The Magic Gang speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, BRAZIL. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (20,916 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Motel Rocks, Fred Perry, Carling, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,103 · Engagements 1,522 · Rate 3.0% Posts 986 · Views 22,088 · Avg Likes 1,489 · Avg Comments 42 · Avg Views 22,088 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 25% 13-17: 10% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (25%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (47%) UNITED STATES (11%) BRAZIL (6%) FRANCE (4%) MEXICO (3%) |
Top regions: UNITED KINGDOM (47%), UNITED STATES (11%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,037 avg likes/post · Tiktok: 1,172 avg views/post · Youtube: 20,916 avg views/post | Best reach: Youtube 20,916 avg views; best engagement: Instagram 1,037 avg likes |
Top Brand Affinities
Motel Rocks
Fred Perry
Carling
Nasty Gal
Waitrose
Dr. Martens
Depop
Morrisons
Tate Modern
All Saints
Sainsbury's
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Motel Rocks | 35.25 | |
| Fred Perry | 25.14 | |
| Carling | 24.48 | |
| Nasty Gal | 13.20 | |
| Waitrose | 12.87 | |
| Dr. Martens | 11.17 | |
| Depop | 11.10 | |
| Morrisons | 11.06 | |
| Tate Modern | 10.59 | |
| All Saints | 9.82 | |
| Sainsbury's | 9.20 | |
| Pro Tools | 8.98 | |
| Marks & Spencer | 8.15 | |
| Tesco | 8.01 | |
| Glossier | 7.97 | |
| Selfridges | 7.62 | |
| Topshop | 7.51 | |
| Vauxhall | 7.14 | |
| Guinness | 7.14 | |
| Urban Outfitters | 7.13 | |
| MISSGUIDED | 6.70 | |
| Carlsberg | 6.49 | |
| ASOS | 6.18 | |
| boohoo | 6.09 | |
| Vivienne Westwood | 5.77 | |
| Spotify Music | 5.33 | |
| Primark | 4.76 | |
| Aperol | 4.72 | |
| Polaroid | 4.69 | |
| BBC | 4.51 | |
| Sunnies Studios | 4.33 | |
| SoundCloud | 4.19 | |
| Showtime | 4.03 | |
| Lollapalooza | 3.98 | |
| Kodak | 3.96 | |
| Emporium | 3.33 | |
| Olympus | 3.28 | |
| Lush | 3.26 | |
| LG Group | 3.11 | |
| Cadbury | 3.02 | |
| Harrods | 2.93 | |
| Carhartt | 2.87 | |
| Fujifilm | 2.79 | |
| Pull&Bear | 2.75 | |
| Tinder | 2.61 | |
| Chrysler | 2.35 | |
| Baileys | 2.31 | |
| Coachella | 2.10 | |
| Warner Bros | 2.06 | |
| Vans | 1.87 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
