The Maccabees
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
91,413
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
2025-10-07 18:44:35 UTC
Genres
Biography
The Maccabees' career was marked by energetic live performances and a sound that evolved from indie rock to a more immediate style on albums like Marks to Prove It. Their music resonated with fans and critics alike, leading to top chart positions and prestigious award nominations. Despite their breakup, the Maccabees left a lasting impact on the indie rock scene with their distinctive sound and memorable performances.
The Maccabees keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, MEXICO. The composition is female-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 97,671 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Fred Perry, Waitrose, Tate Modern supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 91,413 · Engagements 4,310 · Rate 4.7% Posts 159 · Views 100,307 · Avg Likes 4,249 · Avg Comments 97 · Avg Views 100,307 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 35-44: 7% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED KINGDOM (14%) UNITED STATES (12%) MEXICO (11%) BRAZIL (8%) CANADA (4%) |
Top regions: UNITED KINGDOM (14%), UNITED STATES (12%), MEXICO (11%) |
| Platform Engagement | Instagram: 3,343 avg likes/post · Tiktok: 2,636 avg views/post · Youtube: 97,671 avg views/post | Best reach: Youtube 97,671 avg views; best engagement: Instagram 3,343 avg likes |
Top Brand Affinities
Fred Perry
Waitrose
Tate Modern
ITV
Eurostar
Marks & Spencer
Vauxhall
Depop
Selfridges
Morrisons
Sainsbury's
Barbour
| Brand | Category | Score |
|---|---|---|
| Fred Perry | Apparel & Fashion | 24.55 |
| Waitrose | Grocery & Pantry | 21.98 |
| Tate Modern | Entertainment | 20.38 |
| ITV | Entertainment | 18.45 |
| Eurostar | Apparel & Fashion | 16.11 |
| Marks & Spencer | Apparel & Fashion | 12.65 |
| Vauxhall | Automotive | 12.63 |
| Depop | E-commerce & Marketplaces | 12.49 |
| Selfridges | Apparel & Fashion | 12.19 |
| Morrisons | Grocery & Pantry | 10.97 |
| Sainsbury's | Grocery & Pantry | 10.85 |
| Barbour | Apparel & Fashion | 10.56 |
| All Saints | Apparel & Fashion | 10.48 |
| Dr. Martens | Apparel & Fashion | 9.61 |
| Easyjet | Travel & Hospitality | 9.05 |
| Paul Smith | Apparel & Fashion | 8.40 |
| Guinness | Alcoholic Beverages | 8.38 |
| Topshop | Apparel & Fashion | 7.59 |
| Carlsberg | Beverages | 7.56 |
| Glossier | Beauty & Personal Care | 7.28 |
| Next | Apparel & Fashion | 7.23 |
| Rapha | Apparel & Fashion | 7.03 |
| River Island | Apparel & Fashion | 6.92 |
| Vivienne Westwood | Apparel & Fashion | 6.71 |
| BBC | Apparel & Fashion | 6.31 |
| ASOS | Apparel & Fashion | 5.87 |
| Lollapalooza | Entertainment | 5.70 |
| Showtime | Entertainment | 5.59 |
| Aperol | Alcoholic Beverages | 5.51 |
| New Line Cinema | Entertainment | 5.33 |
| Tesco | Grocery & Pantry | 5.22 |
| Anthropologie | Apparel & Fashion | 5.12 |
| Lush | Beauty & Personal Care | 4.77 |
| Harrods | Luxury & Designer | 4.71 |
| Haribo | Snacks & Confectionery | 4.71 |
| Ableton | Audio & Music Gear | 4.37 |
| ALDI | Grocery & Pantry | 4.13 |
| Spotify Music | Entertainment & Media | 3.96 |
| Polaroid | Cameras & Photography | 3.95 |
| Cadbury | Snacks & Confectionery | 3.86 |
| Columbia Pictures | Entertainment | 3.76 |
| Kodak | Cameras & Photography | 3.69 |
| Urban Outfitters | Apparel & Fashion | 3.54 |
| Baileys | Beverages | 3.46 |
| Emporium | Apparel & Fashion | 3.30 |
| Leica | Cameras & Photography | 3.29 |
| Fujifilm | Cameras & Photography | 3.27 |
| Tinder | Technology | 3.23 |
| Olympus | Cameras & Photography | 3.20 |
| Martini | Alcoholic Beverages | 3.13 |
Official Profiles
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LoginArtist: The Maccabees
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 13:30:12 | Pelican | WKDU | Philadelphia, PA, US | 224 |
| 2025-08-21 11:45:27 | Pelican | Pinguin Radio | The Hague, NL | 221 |
| 2025-08-21 09:46:05 | Pelican | AFK Max | Nürnberg, DE | 221 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
