The Lumineers Brand Affinity ranks highest Lollapalooza at 7.52% . Very Strong. Score DMDB 75.36% | Fanbase 76.20%

The Lumineers — country artist from US.

The Lumineers, a popular band known for their folk-rock sound, have achieved success with multiple chart-topping hits and successful album releases. Their…

The Lumineers

Superstar

Country: US | Gender: male | Artist ID: 11e81bc3-ca54-9910-83a9-a0369fe50396

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Genres

countrycountryrockmodern rockrockfolk rockbluesstomp and hollerfolk & traditionalfolk-pop

Influential: 75.36% Fanbase: 76.20% Trending: 74.95%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 7.52% • Very Strong

As of 2025-09-10

4,552,175

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 75.36% | Fanbase 76.20% | Trending 74.95% | CAREER STAGE: SUPERSTAR

Biography

The Lumineers, a popular band known for their folk-rock sound, have achieved success with multiple chart-topping hits and successful album releases. Their self-titled debut album, featuring the hit single "Ho Hey," reached #2 on the SoundScan/Billboard 200 and earned 3x RIAA platinum certification in the U.S. and Canada. The band's subsequent albums, CLEOPATRA and III, also garnered critical acclaim and commercial success, with the latter producing chart-topping singles like "Life In The City" and "Gloria."

In January 2022, The Lumineers released their fourth album, BRIGHTSIDE, which debuted in the top ten in both the U.S. and Canada. The title track of the album reached #1 on Billboard's Alternative National Airplay and Adult Alternative Airplay charts. The band's Brightside World Tour was a massive success, selling over 1.1 million tickets across 120 cities, 29 countries, and 6 continents, including record-breaking sold-out stadium shows at Coors Field in Denver and Wrigley Field in Chicago, where they achieved the highest-attended concert at Coors Field and set a new record for grossing $3.6 million at Wrigley Field.

Report Date: 2025-09-10

The Lumineers reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The base is female-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (59,600 avg views per post); Instagram layers on depth and replies. The audience sits near Lollapalooza, Free People, Anthropologie, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Lumineers score 0.53% — Low bucket.

Brand: LollapaloozaBrand: Free PeopleBrand: Anthropologie

Followers:4,552,175

Engagements:24,092

Rate:0.5%

Posts:4,151

Avg Likes:23,472

Avg Comments:182

Avg Views:68,960

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,552,175 · Engagements 24,092 · Rate 0.5% Posts 4,151 · Views 68,960 · Avg Likes 23,472 · Avg Comments 182 · Avg Views 68,960	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (22%) BRAZIL (14%) INDIA (5%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (22%), BRAZIL (14%), INDIA (5%)
Platform Engagement	Instagram: 15,079 avg likes/post · Tiktok: 59,600 avg views/post · Youtube: 9,360 avg views/post	Best reach: Tiktok 59,600 avg views; best engagement: Instagram 15,079 avg likes

Top Brand Affinities

Lollapalooza

Score: 7.52

Free People

Score: 6.76

Anthropologie

Score: 6.01

Coors

Score: 4.99

American Eagle

Score: 4.97

Busch

Score: 4.23

Verizon

Score: 4.21

Gillette

Score: 3.78

Urban Outfitters

Score: 3.73

Lululemon Athletica

Score: 3.71

Budweiser

Score: 3.57

Polaroid

Score: 3.41

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		7.52
Free People		6.76
Anthropologie		6.01
Coors		4.99
American Eagle		4.97
Busch		4.23
Verizon		4.21
Gillette		3.78
Urban Outfitters		3.73
Lululemon Athletica		3.71
Budweiser		3.57
Polaroid		3.41
Showtime		3.33
Summit Entertainment		3.20
Dr. Martens		3.06
Guinness		2.97
Target		2.92
Paramount Pictures		2.88
Tesco		2.78
ASOS		2.77
NHL		2.74
PetSmart		2.73
Cadillac		2.67
Coachella		2.64
Carhartt		2.58
Airbnb		2.52
Kodak		2.51
The Olympic Games		2.49
Sunnies Studios		2.40
The North Face		2.38
Spotify Music		2.36
BBC		2.31
Geocaching		2.24
Aperol		2.22
Bellagio		2.22
HBO		2.20
Pixar		2.12
Jeep		2.05
Fujifilm		2.01
Vans		2.01
Walmart		1.93
Lush		1.89
Primark		1.87
Pepsi		1.82
Chrysler		1.81
Warner Bros		1.77
Chipotle Mexican Grill		1.74
Costco		1.69
Jack Daniels		1.68
Star Wars		1.65