The Lumineers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
4,569,775
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:53:45 UTC
Genres
Biography
In January 2022, The Lumineers released their fourth album, BRIGHTSIDE, which debuted in the top ten in both the U.S. and Canada. The title track of the album reached #1 on Billboard's Alternative National Airplay and Adult Alternative Airplay charts. The band's Brightside World Tour was a massive success, selling over 1.1 million tickets across 120 cities, 29 countries, and 6 continents, including record-breaking sold-out stadium shows at Coors Field in Denver and Wrigley Field in Chicago, where they achieved the highest-attended concert at Coors Field and set a new record for grossing $3.6 million at Wrigley Field.
The Lumineers reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. The base is female-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (51,900 avg views per post); Instagram layers on depth and replies. The audience sits near Lollapalooza, Free People, Anthropologie, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,569,775 · Engagements 24,975 · Rate 0.5% Posts 4,170 · Views 61,260 · Avg Likes 23,755 · Avg Comments 183 · Avg Views 61,260 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (14%) INDIA (5%) UNITED KINGDOM (5%) MEXICO (4%) |
Top regions: UNITED STATES (22%), BRAZIL (14%), INDIA (5%) |
| Platform Engagement | Instagram: 15,079 avg likes/post · Tiktok: 51,900 avg views/post · Youtube: 9,360 avg views/post | Best reach: Tiktok 51,900 avg views; best engagement: Instagram 15,079 avg likes |
Top Brand Affinities
Lollapalooza
Free People
Anthropologie
Coors
American Eagle
Busch
Verizon
Gillette
Urban Outfitters
Lululemon Athletica
Budweiser
Polaroid
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 7.52 | |
| Free People | 6.76 | |
| Anthropologie | 6.01 | |
| Coors | 4.99 | |
| American Eagle | 4.97 | |
| Busch | 4.23 | |
| Verizon | 4.21 | |
| Gillette | 3.78 | |
| Urban Outfitters | 3.73 | |
| Lululemon Athletica | 3.71 | |
| Budweiser | 3.57 | |
| Polaroid | 3.41 | |
| Showtime | 3.33 | |
| Summit Entertainment | 3.20 | |
| Dr. Martens | 3.06 | |
| Guinness | 2.97 | |
| Target | 2.92 | |
| Paramount Pictures | 2.88 | |
| Tesco | 2.78 | |
| ASOS | 2.77 | |
| NHL | 2.74 | |
| PetSmart | 2.73 | |
| Cadillac | 2.67 | |
| Coachella | 2.64 | |
| Carhartt | 2.58 | |
| Airbnb | 2.52 | |
| Kodak | 2.51 | |
| The Olympic Games | 2.49 | |
| Sunnies Studios | 2.40 | |
| The North Face | 2.38 | |
| Spotify Music | 2.36 | |
| BBC | 2.31 | |
| Geocaching | 2.24 | |
| Aperol | 2.22 | |
| Bellagio | 2.22 | |
| HBO | 2.20 | |
| Pixar | 2.12 | |
| Jeep | 2.05 | |
| Fujifilm | 2.01 | |
| Vans | 2.01 | |
| Walmart | 1.93 | |
| Lush | 1.89 | |
| Primark | 1.87 | |
| Pepsi | 1.82 | |
| Chrysler | 1.81 | |
| Warner Bros | 1.77 | |
| Chipotle Mexican Grill | 1.74 | |
| Costco | 1.69 | |
| Jack Daniels | 1.68 | |
| Star Wars | 1.65 |
Official Profiles
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LoginArtist: The Lumineers
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 22,056,654
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
19,758,089 | 89.58% |
| [+] |
Pandora |
1,767,477 | 8.01% |
| [+] |
Audiomack |
328,256 | 1.49% |
| [+] |
Yandex |
201,157 | 0.91% |
| [+] |
Jiosaavn |
1,675 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-04 03:00 UTC | The Lumineers | Christchurch Town Hall | Christchurch, New Zealand | — |
| 2026-01-07 03:00 UTC | The Lumineers | Spark Arena | Auckland, New Zealand | |
| 2026-01-10 03:00 UTC | The Lumineers | Sidney Myer Music Bowl | Melbourne, Australia | |
| 2026-01-11 02:30 UTC | The Lumineers | Sidney Myer Music Bowl | Melbourne, Australia | |
| 2026-01-14 03:00 UTC | The Lumineers | Brisbane Entertainment Centre | City of Brisbane, Australia | |
| 2026-01-17 03:00 UTC | The Lumineers | Qudos Bank Arena | Sydney, Australia | |
| 2026-01-19 03:00 UTC | The Lumineers | Adelaide Entertainment Centre | Adelaide, Australia | |
| 2026-01-19 03:20 UTC | The Lumineers | Adelaide Entertainment Centre Arena | Adelaide, Australia | |
| 2026-01-22 03:00 UTC | The Lumineers | RAC Arena | Perth, Australia | |
| 2026-01-25 02:00 UTC | The Lumineers | Fort Canning Park | Singapore, Singapore | |
| 2026-01-28 02:00 UTC | The Lumineers | New Frontier Theater | Quezon City, Philippines | |
| 2026-01-30 03:00 UTC | The Lumineers | Zepp Haneda | Ota, Japan | |
| 2026-02-05 04:00 UTC | The Lumineers | Grand Arena at GrandWest | Cape Town, South Africa | |
| 2026-02-06 04:00 UTC | The Lumineers | Grand Arena at GrandWest | Cape Town, South Africa | |
| 2026-02-08 04:00 UTC | The Lumineers | SunBet Arena Time Square | pretoria east, South Africa | |
| 2026-02-09 03:00 UTC | The Lumineers | Sun Bet Arena at Time Square Casino | Pretoria, South Africa | |
| 2026-02-09 03:00 UTC | The Lumineers | SunBet Arena Time Square | pretoria east, South Africa |
