The Longest Johns

The Longest Johns — others artist from GB.

Having met and bonded over sea shanties across a kitchen table in their native Bristol a decade ago, The Longest Johns– Jonathan ‘JD’ Darley, Andy Yates and…

Influence: 56.31% Fanbase: 34.56% Trending: 67.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

World of Warcraft • 9.94% • Very Strong

As of 2025-09-08

2,533,112

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:07 UTC

Genres

othersshanty

Biography

Having met and bonded over sea shanties across a kitchen table in their native Bristol a decade ago, The Longest Johns– Jonathan ‘JD’ Darley, Andy Yates and Robbie Sattin – have reimagined many of folk’s classic songs while adding their own unique style of song writing to the melting pot to keep the flame of the tradition alive. In doing so, they have graced the stages of international folk festivals and toured the UK, Europe, North America, and Australia. Now into their second decade the band are as prolific as ever with ten full-length albums to their name, plus a catalogue of EPs and singles, among them the 2021 version of ‘Wellerman’ that began a sea shanty craze on social media as a 150-year-old folk song from New Zealand became a worldwide viral sensation.

Top Brand Affinities

Report Date: 2025-09-08

The Longest Johns speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, GERMANY. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (71,100 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near World of Warcraft, Life Is Strange, Fallout, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Longest Johns score 0.27% — Low bucket.

Brand: World of WarcraftBrand: Life Is StrangeBrand: Fallout

Followers:2,533,112

Engagements:6,731

Rate:0.3%

Posts:2,899

Avg Likes:6,026

Avg Comments:187

Avg Views:78,293

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,533,112 · Engagements 6,731 · Rate 0.3% Posts 2,899 · Views 78,293 · Avg Likes 6,026 · Avg Comments 187 · Avg Views 78,293	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 9% 45-64: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (45%) UNITED KINGDOM (9%) GERMANY (5%) CANADA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (45%), UNITED KINGDOM (9%), GERMANY (5%)
Platform Engagement	Instagram: 352 avg likes/post · Tiktok: 71,100 avg views/post · Youtube: 7,193 avg views/post	Best reach: Tiktok 71,100 avg views; best engagement: Tiktok 5,333 avg likes

Top Brand Affinities

World of Warcraft

Score: 9.94

Life Is Strange

Score: 9.74

Fallout

Score: 9.59

Square Enix

Score: 8.17

Tate Modern

Score: 7.50

Vauxhall

Score: 7.38

Bethesda Softworks

Score: 7.36

Borderlands

Score: 7.23

The Witcher

Score: 6.67

Kickstarter

Score: 6.49

DeviantArt

Score: 5.87

New Line Cinema

Score: 5.80

Brand	Category	Score
World of Warcraft		9.94
Life Is Strange		9.74
Fallout		9.59
Square Enix		8.17
Tate Modern		7.50
Vauxhall		7.38
Bethesda Softworks		7.36
Borderlands		7.23
The Witcher		6.67
Kickstarter		6.49
DeviantArt		5.87
New Line Cinema		5.80
BBC		5.54
Guinness		5.50
Rockstar Games		5.46
SpeedPaint		5.23
Ubisoft		4.76
Nvidia		4.50
Star Wars		4.25
Tesco		4.00
Activision Blizzard		3.89
Showtime		3.71
Final Fantasy		3.54
Columbia Pictures		3.50
Lush		3.37
Lego		3.31
Nintendo		3.21
Baileys		3.20
Sunnies Studios		3.19
Xbox		3.17
Pokemon Go		3.13
League of Legends		2.83
HBO		2.80
Emporium		2.78
Sprite		2.76
Spotify Music		2.63
Prismacolor		2.62
Pizza Hut		2.58
Land Rover		2.57
Warner Bros		2.56
Monster Beverage		2.50
Pokemon		2.46
Nickelodeon		2.35
Dr. Martens		2.35
Transformers		2.31
Tinder		2.27
Call of Duty		2.24
Kodak		2.18
PlayStation		2.18
Marvel Entertainment		2.15