The Living End
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
54,177
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:30 UTC
Genres
Biography
The band rose to fame in 1997 after the release of their double A-sided single, "Second Solution" / "Prisoner of Society". They have released eight studio albums and two reached the No. 1 spot on the Australian Albums Chart: self-titled album and State of Emergency. They have also gained chart success in the United States and United Kingdom.
The Living End are one of Australia’s most ferocious live acts, consistently headlining festivals around the country. Their blistering live performances have earnt the band an enviable position of one of Australia’s greatest live bands.
At ARIA Music Awards (Aus Grammys) ceremonies they have been nominated 27 times and have won six awards. The band have won an APRA Award (Aus version of Ivor Novello Awards) for Song of the Year in 2009. In October 2010 their debut album was listed in the book, 100 Best Australian Albums.
The Living End consider themselves to be a rock 'n' roll band based on punk ethics, citing The Clash, Iggy Pop, The Who and The Jam as influences and bands with whom they share the same ideals. They have also been compared favorably to 1990s punk revivalists Rancid. However, the band do not consider themselves a punk band, more a rock 'n' roll band who are influenced by punk.
The Living End engages 25-34 & 18-24 audiences with repeatable results in AUSTRALIA, UNITED STATES, INDONESIA. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,834 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Virgin Australia, Ampeg, Myer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 54,177 · Engagements 833 · Rate 1.5% Posts 1,394 · Views 3,541 · Avg Likes 818 · Avg Comments 34 · Avg Views 3,541 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 31% 35-44: 18% 45-64: 8% |
Largest: 25-34 (39%); next: 18-24 (31%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
AUSTRALIA (39%) UNITED STATES (19%) INDONESIA (10%) JAPAN (4%) FRANCE (3%) |
Top regions: AUSTRALIA (39%), UNITED STATES (19%), INDONESIA (10%) |
| Platform Engagement | Instagram: 596 avg likes/post · Tiktok: 1,707 avg views/post · Youtube: 1,834 avg views/post | Best reach: Youtube 1,834 avg views; best engagement: Instagram 596 avg likes |
Top Brand Affinities
Virgin Australia
Ampeg
Myer
Telstra
Qantas
Coles
Vegemite
Live Nation
Holden
Kmart
Woolworths
Fred Perry
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 57.05 | |
| Ampeg | 56.94 | |
| Myer | 47.93 | |
| Telstra | 39.14 | |
| Qantas | 34.85 | |
| Coles | 32.65 | |
| Vegemite | 31.91 | |
| Live Nation | 25.12 | |
| Holden | 16.40 | |
| Kmart | 15.90 | |
| Woolworths | 14.71 | |
| Fred Perry | 10.66 | |
| Sennheiser | 10.24 | |
| Pro Tools | 9.41 | |
| Jameson | 8.20 | |
| New Line Cinema | 7.60 | |
| Columbia Pictures | 7.41 | |
| Amazon Music | 7.23 | |
| DeLorean Motor Company | 6.49 | |
| Spotify Music | 6.26 | |
| Pilsner Urquell | 5.95 | |
| Sunnies Studios | 5.76 | |
| Dr. Martens | 5.26 | |
| Billabong | 5.23 | |
| Guinness | 4.62 | |
| Ableton | 4.25 | |
| Pfizer | 4.20 | |
| Kickstarter | 3.83 | |
| Hurley | 3.80 | |
| Cadbury | 3.79 | |
| Campari | 3.70 | |
| Fallout | 3.68 | |
| Harley-Davidson | 3.63 | |
| Monster Beverage | 3.62 | |
| Martini | 3.59 | |
| Lego | 3.52 | |
| Hot Wheels | 3.33 | |
| Cadillac | 3.31 | |
| Star Wars | 3.31 | |
| Jack Daniels | 3.17 | |
| ABC | 3.16 | |
| BALMAIN | 3.11 | |
| Transformers | 3.10 | |
| Emporium | 3.07 | |
| NHL | 3.00 | |
| Paramount Pictures | 2.98 | |
| MTV | 2.97 | |
| Aperol | 2.95 | |
| Tinder | 2.94 | |
| Kodak | 2.94 |
Official Profiles
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LoginArtist: The Living End
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 02:00 UTC | The Living End | Forecourt | Sydney, Australia |
