The Lightning Seeds
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
87,498
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:00:37 UTC
Genres
Biography
And to be fair, Broudie didn’t need to rush. In 33 years, he’s sold a lot of records, including a million copies of 1994’s Jollification – an album that, alongside generational anthems Pure, The Life of Riley, Lucky You, Sense & Three Lions, established Broudie as a songwriter par excellence.
Now he’s done it again. These 10 finely-wrought songs were written/recorded in bursts over three years in Liverpool & Broudie’s home studio in London. Emily Smiles is a co-write with old pal Terry Hall, & sits alongside two collaborations with James Skelly of The Coral, one of many artists to have benefitted from Broudie’s production skills.
The seventh Lightning Seeds album opens with Losing You, the clattering energy speaking of its DIY creation. “It’s all me, tapping my foot & slapping my lap for the drums,” says Broudie.
First single honours go to Sunshine, a heraldic blast of heat, light & encouragement. It’s Broudie fighting against his own worst instincts.
“I suffer from catastrophisation,” he cheerfully admits. “Wake up in the morning & think something awful is going to happen. But in the end, when the sun shines, I just feel better.”
With the return of Lightning Seeds, so does everything.
The Lightning Seeds cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, INDONESIA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 4,501 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ben Sherman, Fred Perry, ITV, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 87,498 · Engagements 584 · Rate 0.7% Posts 820 · Views 8,086 · Avg Likes 560 · Avg Comments 24 · Avg Views 8,086 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 32% 35-44: 15% 45-64: 8% |
Largest: 18-24 (38%); next: 25-34 (32%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (62%) UNITED STATES (4%) INDONESIA (4%) GERMANY (2%) POLAND (2%) |
Top regions: UNITED KINGDOM (62%), UNITED STATES (4%), INDONESIA (4%) |
| Platform Engagement | Instagram: 289 avg likes/post · Tiktok: 4,501 avg views/post · Youtube: 3,585 avg views/post | Best reach: Tiktok 4,501 avg views; best engagement: Instagram 289 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
ITV
Mixcloud
Sky Sports
Sainsbury's
MOOG
Umbro
ASDA
Marks & Spencer
Morrisons
Peroni
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 78.35 | |
| Fred Perry | 60.31 | |
| ITV | 30.15 | |
| Mixcloud | 27.28 | |
| Sky Sports | 27.15 | |
| Sainsbury's | 19.67 | |
| MOOG | 19.55 | |
| Umbro | 18.04 | |
| ASDA | 16.62 | |
| Marks & Spencer | 15.80 | |
| Morrisons | 14.94 | |
| Peroni | 13.68 | |
| Barbour | 13.62 | |
| Vauxhall | 12.45 | |
| Amazon Music | 11.43 | |
| British Airways | 11.34 | |
| BBC | 11.31 | |
| Easyjet | 10.83 | |
| Costa Coffee | 10.73 | |
| Tesco | 10.57 | |
| Paul Smith | 10.53 | |
| All Saints | 10.20 | |
| ALDI | 9.53 | |
| Tate Modern | 9.41 | |
| LG Group | 9.33 | |
| Guinness | 9.01 | |
| Next | 8.99 | |
| Selfridges | 8.92 | |
| Beck`s | 8.80 | |
| Columbia Pictures | 8.51 | |
| Dr. Martens | 8.49 | |
| Stone Island | 7.67 | |
| Vivienne Westwood | 7.48 | |
| Clarks | 7.32 | |
| Carlsberg | 6.82 | |
| Cadbury | 6.80 | |
| DeLorean Motor Company | 6.70 | |
| Spotify Music | 6.25 | |
| MTV | 5.71 | |
| Ryanair | 5.09 | |
| Pilsner Urquell | 4.60 | |
| Sega | 4.60 | |
| Emporium | 4.50 | |
| Lush | 4.40 | |
| eBay | 4.24 | |
| Leica | 3.65 | |
| Harrods | 3.62 | |
| Warner Bros | 3.59 | |
| Primark | 3.31 | |
| UEFA | 3.29 |
Official Profiles
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LoginArtist: The Lightning Seeds
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