The Last Shadow Puppets Brand Affinity ranks highest Fred Perry at 26.00% . Very Strong. Score DMDB 63.43% | Fanbase 55.15%

The Last Shadow Puppets — pop artist from GB.

The Last Shadow Puppets is a collaboration between Alex Turner of the Arctic Monkeys and Miles Kane of the Rascals. Formed in 2007 after touring together, the…

The Last Shadow Puppets

Recognizable

Country: GB | Artist ID: 11e81bcc-e9ae-89a2-a50a-a0369fe50396

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Genres

popsheffield indiebaroque poprockmodern rockrockalternativeindie rockalternative

Influential: 63.43% Fanbase: 55.15% Trending: 67.57%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 26.00% • Very Strong

As of 2025-09-10

311,042

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.43% | Fanbase 55.15% | Trending 67.57% | CAREER STAGE: MAINSTREAM

Biography

The Last Shadow Puppets is a collaboration between Alex Turner of the Arctic Monkeys and Miles Kane of the Rascals. Formed in 2007 after touring together, the duo released their debut album, The Age of the Understatement, in 2008, which received positive reviews and a Mercury Prize nomination. Turner and Kane pursued their individual projects before reuniting in 2016 to record their second album, Everything You've Come to Expect, which topped the U.K. albums chart and featured singles like "Bad Habits" and "Aviation." They also released The Dream Synopsis EP in the same year, showcasing covers and re-recordings.

The duo's orchestral-steeped sound, influenced by artists like Scott Walker and David Bowie, has been well-received by fans and critics alike. Turner and Kane have balanced their work with the Last Shadow Puppets alongside their respective solo careers, with Turner's continued involvement in Arctic Monkeys and Kane's solo releases. Their live performances, including appearances at major music festivals, have further solidified their place in the indie music scene.

Report Date: 2025-09-10

The Last Shadow Puppets builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, MEXICO, UNITED KINGDOM. With a female-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (7,617,858 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Fred Perry, Lollapalooza, Accor Hotels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Last Shadow Puppets score 35.64% — Very Strong bucket.

Brand: Fred PerryBrand: LollapaloozaBrand: Accor Hotels

Followers:311,042

Engagements:110,869

Rate:35.6%

Posts:182

Avg Likes:108,048

Avg Comments:2,836

Avg Views:7,617,858

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 311,042 · Engagements 110,869 · Rate 35.6% Posts 182 · Views 7,617,858 · Avg Likes 108,048 · Avg Comments 2,836 · Avg Views 7,617,858	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (17%) MEXICO (11%) UNITED KINGDOM (9%) UNITED STATES (9%) ARGENTINA (5%)	Top regions: BRAZIL (17%), MEXICO (11%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 24,529 avg likes/post · Youtube: 7,617,858 avg views/post	Best reach: Youtube 7,617,858 avg views; best engagement: Youtube 83,519 avg likes

Top Brand Affinities

Fred Perry

Score: 26.00

Lollapalooza

Score: 13.08

Accor Hotels

Score: 10.01

Tate Modern

Score: 9.87

Glossier

Score: 7.80

Dr. Martens

Score: 7.77

Vivienne Westwood

Score: 5.24

Guinness

Score: 5.19

Movistar

Score: 4.23

Topshop

Score: 4.08

Polaroid

Score: 3.77

Coachella

Score: 3.64

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Top Brand Affinities

Brand	Category	Score
Fred Perry		26.00
Lollapalooza		13.08
Accor Hotels		10.01
Tate Modern		9.87
Glossier		7.80
Dr. Martens		7.77
Vivienne Westwood		5.24
Guinness		5.19
Movistar		4.23
Topshop		4.08
Polaroid		3.77
Coachella		3.64
Spotify Music		3.60
BBC		3.55
Summit Entertainment		3.53
Harrods		3.48
LG Group		3.33
Kodak		3.31
Columbia Pictures		3.29
Tesco		3.26
Pepsi		3.04
ASOS		2.92
Urban Outfitters		2.89
Lush		2.86
Aperol		2.79
Showtime		2.68
HBO		2.65
Warner Bros		2.63
Snoopy And The Peanuts Gang		2.53
AMC		2.47
Fujifilm		2.40
Star Wars		2.35
Paramount Pictures		2.29
MTV		2.27
SoundCloud		2.26
Heineken		2.26
Bellagio		2.06
Tinder		1.94
Lego		1.93
Jack Daniels		1.91
Converse		1.90
Jaguar		1.84
Budweiser		1.82
Vans		1.82
Primark		1.70
Vogue		1.69
League of Legends		1.62
Levi's		1.61
Pokemon Go		1.56
Ray-Ban		1.52