The Kills
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
243,176
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:24:39 UTC
Genres
Biography
The origins of the Kills date back to 2000, when Mosshart met Hince while she was touring in London with Discount, the Florida-based punk band she formed when she was 13. Hince, a veteran of bands including Scarfo and Blyth Power, was playing guitar in the flat above where she and the band were staying, and she was fascinated by his fragmented style. Discount called it quits later that year, and Mosshart and Hince started working on music together. At first, Mosshart wrote songs on a four-track recorder given to her by Hince, and the pair exchanged tapes in the mail.
Once Mosshart saved enough money to join him in England, their long-distance collaboration became a full-fledged act. Working in person, Hince and Mosshart fleshed out their song sketches, using their Roland 880 sequencer to add sleek rhythms to their gritty, sexy sound. Naming themselves the Kills and initially going by the aliases Hotel (Hince) and VV (Mosshart), they issued a self-released demo in early 2001 that earned favorable reviews from such quarters as TapeOp Magazine. In 2002, they contributed a song, "Restaurant Blouse," to 5 Rue Christine's If the Twenty-First Century Did Not Exist It Would Be Necessary to Invent It before their debut EP, Black Rooster, arrived on Domino Records (Dim Mak distributed it in the U.S.). Along with gigs at the London and Glasgow LadyFests and tour dates with Le Tigre, the Kills toured the U.S. for eight weeks before returning to London to finish their first full-length album, Keep on Your Mean Side. Recorded in two weeks at London's Toe Rag Studios, the album was released in March 2003 and reached number 47 on the U.K. Albums Chart, while the singles "Fried My Little Brains" and "Pull A U" appeared on the U.K. Singles and Independent Singles charts.
In the middle of 2004, the Kills started work on their second album. Though their plans to have the album focus on Hince's Moog had to be changed when the vintage synth broke and couldn't be fixed before their recording sessions, February 2005's No Wow was an even dirtier, leaner collection of songs that reflected an increasing electronic influence on their music, as well as the blues and post-punk of their debut. The single "The Good Ones" reached number 23 on the U.K. Singles chart, while the album itself peaked at 56 on the U.K. Albums Chart and hit 18 on the Billboard Heatseekers Albums chart in the U.S. By this time, Mosshart was an in-demand guest vocalist, and in 2006 she collaborated with Placebo on the title track of their album Meds and with Primal Scream on Riot City Blues.
For their third album, the Kills retooled their sound. Working with Spank Rock producer Alex Epton at Benton Harbor, Michigan's Key Club Recording Company, Mosshart and Hince added more electronic beats and pop hooks into their music. Named for their peak creative time, March 2008's Midnight Boom reached number 47 on the U.K. Albums Chart; all five of its singles appeared on the U.K. Independent Singles Chart. It also charted throughout Europe and was eventually certified silver. Along with topping the Billboard Heatseekers Albums chart, in the U.S. Midnight Boom became the Kills' first album to enter the Billboard 200 Albums chart.
While touring alongside the Raconteurs in support of Midnight Boom, Mosshart struck up a friendship with frontman Jack White, prompting the two to form a supergroup, the Dead Weather, in 2009. While that band worked feverishly on their potent mix of garage, blues, punk, and rock & roll, issuing two albums (2009's Horehound and 2010's Sea of Cowards) in ten months, Mosshart also found time to write and record the Kills' fourth album with Hince. Once again recorded at Key Club, April 2011's Blood Pressures was a more straight-ahead rock 'n' roll album that was among the duo's most commercially successful: A top ten hit in France, it peaked at 40 on the U.K. Albums Chart and reached 37 on the Billboard 200 Albums chart in the U.S., peaking at 133.
In 2012, the Kills celebrated their tenth anniversary with the publication of Dream & Drive, a book of photographs of the band by Kenneth Capello, who also directed several of their videos. They also covered "Dreams" for the Fleetwood Mac tribute album Just Tell Me That You Want Me. During the next few years, Mosshart moved to Nashville to pursue her visual art career as well as continue her work with the Dead Weather, who released Dodge & Burn in 2015. Meanwhile, Hince recovered from an injury to his left hand that required him to learn how to play guitar again after five surgeries. The duo recorded their fifth album at a rented house in Los Angeles, as well as New York City's Electric Lady Studios, with Hince co-producing with John O'Mahony. Ash & Ice, one of the band's most somber sets of songs, arrived in June 2016. it became a top 20 hit in the U.K. and peaked at 45 on the Billboard 200 Albums chart.
Along with embarking on an extensive tour in support of Ash & Ice that included dates with Guns N' Roses, the Kills continued this flurry of activity with the 2017 acoustic EP Echo Home - Non Electric and a pair of 2018 covers, "List of Demands" by Saul Williams and Peter Tosh's "Stepping Razor." In 2020, Mosshart issued several releases as a solo artist, including "Rise," which she recorded with Lawrence Rothman and Hince for the Facebook Watch show Sacred Lies, and Sound Wheel, a set of spoken-word poems and stories about her love of cars and the open road. That December, the Kills delivered Little Bastards, a compilation of B-sides and rarities from the 2000s. In June 2022, the duo reissued No Wow in honor of its 17th anniversary, pairing the original album with a version mixed by Grammy Award-winner Tchad Blake. The Kills returned in October 2023 with God Games. Co-produced with longtime friend Paul Epworth, the album's "godless spirituals" were mostly composed on piano instead of guitar and incorporated brass as well as choral vocals courtesy of the Compton Kidz Club Choir. ~ Heather Phares, Rovi
The Kills resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, FRANCE. The demographic is heavily male (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 5,114 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Live Nation, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 243,176 · Engagements 2,848 · Rate 1.2% Posts 719 · Views 6,563 · Avg Likes 2,821 · Avg Comments 52 · Avg Views 6,563 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 36% 35-44: 12% 45-64: 6% |
Largest: 18-24 (42%); next: 25-34 (36%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (11%) FRANCE (7%) MEXICO (6%) POLAND (4%) |
Top regions: UNITED STATES (17%), BRAZIL (11%), FRANCE (7%) |
| Platform Engagement | Instagram: 2,466 avg likes/post · Tiktok: 1,449 avg views/post · Youtube: 5,114 avg views/post | Best reach: Youtube 5,114 avg views; best engagement: Instagram 2,466 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
All Saints
Jean Paul Gaultier
Tate Modern
Accor Hotels
Pro Tools
Vivienne Westwood
Lollapalooza
Amazon Music
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Ampeg | 30.29 | |
| Live Nation | 24.89 | |
| MOOG | 22.04 | |
| All Saints | 12.22 | |
| Jean Paul Gaultier | 10.07 | |
| Tate Modern | 9.97 | |
| Accor Hotels | 9.94 | |
| Pro Tools | 8.30 | |
| Vivienne Westwood | 7.90 | |
| Lollapalooza | 7.72 | |
| Amazon Music | 7.18 | |
| Dr. Martens | 6.51 | |
| Coachella | 5.47 | |
| KARL LAGERFELD | 5.31 | |
| Ableton | 5.25 | |
| Leica | 5.18 | |
| Summit Entertainment | 4.97 | |
| Alexander McQueen | 4.54 | |
| Kodak | 4.37 | |
| Polaroid | 4.35 | |
| Spotify Music | 4.30 | |
| Oculus | 4.14 | |
| Kickstarter | 4.04 | |
| Warner Bros | 3.82 | |
| Fujifilm | 3.65 | |
| Campari | 3.65 | |
| Columbia Pictures | 3.64 | |
| Olympus | 3.61 | |
| MTV | 3.59 | |
| Showtime | 3.56 | |
| Fallout | 3.53 | |
| Guinness | 3.44 | |
| Paramount Pictures | 3.42 | |
| BBC | 3.28 | |
| Martini | 3.27 | |
| HBO | 3.13 | |
| Jack Daniels | 3.04 | |
| Vogue | 2.97 | |
| Yves Saint Laurent | 2.95 | |
| SoundCloud | 2.84 | |
| Star Wars | 2.81 | |
| Aperol | 2.78 | |
| Urban Outfitters | 2.67 | |
| Pantone Inc | 2.64 | |
| NBC | 2.62 | |
| Emporium | 2.61 | |
| Sunnies Studios | 2.53 | |
| TOM FORD | 2.50 | |
| Lush | 2.39 | |
| Vans | 2.39 |
Official Profiles
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LoginArtist: The Kills
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















