The Kelly Family
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
523,563
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:05:40 UTC
Genres
Biography
The Kelly Family draws 25-34 & 35-44 audiences and holds attention in GERMANY, POLAND, NETHERLANDS. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 544,235 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Rossmann, Dr. Oetker, Edeka makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 523,563 · Engagements 11,476 · Rate 2.2% Posts 820 · Views 550,520 · Avg Likes 11,161 · Avg Comments 383 · Avg Views 550,520 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 22% 45-64: 21% 18-24: 21% |
Largest: 25-34 (33%); next: 35-44 (22%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
GERMANY (28%) POLAND (17%) NETHERLANDS (5%) UKRAINE (4%) CZECHIA (4%) |
Top regions: GERMANY (28%), POLAND (17%), NETHERLANDS (5%) |
| Platform Engagement | Instagram: 4,877 avg likes/post · Tiktok: 6,285 avg views/post · Youtube: 544,235 avg views/post | Best reach: Youtube 544,235 avg views; best engagement: Youtube 6,006 avg likes |
Top Brand Affinities
Rossmann
Dr. Oetker
Edeka
Hummel
Tchibo
Commerzbank
Thermomix
Braun
Lidl
PLAYMOBIL
Schutz
FC Bayern Munich
| Brand | Category | Score |
|---|---|---|
| Rossmann | 34.08 | |
| Dr. Oetker | 30.70 | |
| Edeka | 30.09 | |
| Hummel | 27.56 | |
| Tchibo | 27.43 | |
| Commerzbank | 25.87 | |
| Thermomix | 19.66 | |
| Braun | 17.31 | |
| Lidl | 13.66 | |
| PLAYMOBIL | 12.28 | |
| Schutz | 12.06 | |
| FC Bayern Munich | 10.72 | |
| Lufthansa | 8.02 | |
| Efteling | 6.59 | |
| Haribo | 5.49 | |
| NBC | 5.25 | |
| Heinz | 4.88 | |
| essie | 4.49 | |
| Babybump | 4.30 | |
| IKEA | 4.30 | |
| Opel | 4.25 | |
| ALDI | 4.22 | |
| Lindt | 3.85 | |
| Primark | 3.53 | |
| Faber-Castell | 3.52 | |
| UEFA | 3.46 | |
| Dr. Martens | 3.40 | |
| Busch | 3.22 | |
| Aperol | 3.15 | |
| Nivea | 2.98 | |
| LEGOLAND | 2.85 | |
| Tupperware Brands | 2.78 | |
| AMC | 2.77 | |
| Columbia Pictures | 2.69 | |
| Lego | 2.63 | |
| Baileys | 2.56 | |
| Ferrero | 2.44 | |
| GAP | 2.21 | |
| Geocaching | 2.19 | |
| MTV | 2.18 | |
| ASICS | 2.14 | |
| Jack Daniels | 2.07 | |
| Garnier | 2.06 | |
| Universal | 2.04 | |
| Pizza Lover | 1.95 | |
| Warner Bros | 1.92 | |
| Ray-Ban | 1.90 | |
| Michael Kors | 1.89 | |
| Guinness | 1.89 | |
| Snickers | 1.81 |
Official Profiles
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LoginArtist: The Kelly Family
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
