The Jayhawks

The Jayhawks

Country: US

Influence: 57.05% Fanbase: 38.00% Trending: 66.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 60.10% • Very Strong

As of 2025-09-08

32,273

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:46 UTC

Genres

poppower poppopcountrycountry rockcountryrockpop rockroots rockrockheartland rockalternativealternative rockalternative countryindie rockamericannew americanalilithfolk & traditionalindie folkfolkfolk rock

Biography

Led by the gifted songwriting, impeccable playing, and honeyed harmonies of vocalists/guitarists Mark Olson and Gary Louris, the Jayhawks' shimmering blend of country, folk, and bar band rock made them one of the most widely acclaimed artists to emerge from the alternative country scene of the '80s. Playing an evocative blend of downcast, folk-leaning pop with Neil Young-informed country accents, the band emerged from the Minneapolis music scene in the mid-'80s, and after a pair of early independent releases, the group became critical favorites and cult heroes with the release of their first major-label album, 1992's superb Hollywood Town Hall. After 1995's Tomorrow the Green Grass, Olson left the group, and under Louris' leadership, they went on, displaying a more pop-oriented direction on 2000's Smile. After 2003's Rainy Day Music, the Jayhawks went on hiatus, but Olson and Louris reunited the band for 2011's Mockingbird Time. Olson once again dropped out, but Louris gave the band a third act with 2016's adventurous Paging Mr. Proust.

The Jayhawks sprang up in 1985 out of the fertile musical community of Minneapolis, Minnesota, where Olson had been playing standup bass in a rockabilly band called Stagger Lee. His desire to write and perform his own country-folk material soon prompted him to begin a solo career, which he launched after enlisting Marc Perlman, the guitarist for a local band called the Neglecters, to become Olson's bassist. After the addition of drummer Norm Rogers, the group began booking shows, playing its first gig in front of a small crowd of less than a dozen people. One of those patrons, however, was Gary Louris, a veteran of the local bands Safety Last and Schnauzer. He and Olson began talking after the show; by the end of the evening, Louris -- who was famed locally for his innovative, pedal steel-like guitar sound -- had become a member of the group, which eventually adopted the name the Jayhawks.

Drawing on influences like Gram Parsons, the Louvin Brothers, Tim Hardin, and Nashville Skyline-era Bob Dylan, the Jayhawks quickly became a local favorite, honing their sound in Twin Cities clubs before releasing their eponymous debut in 1986. Issued in a pressing of just a few thousand copies, the album was well-received by those who heard it; a major recording deal did not follow, however, so the bandmembers continued to polish their craft live, with more and more of their songs bearing writing credits belonging to both Olson and Louris. In October 1988, after a lineup change that saw the departure of Rogers (who joined the Cows) followed by the addition of drummer Thad Spencer, Louris was nearly killed in an auto accident, and the Jayhawks went on hiatus. At the same time, however, executives at the Minneapolis independent label Twin/Tone decided to issue the demos the group had been stockpiling over the past few years, and after some overdubbing and remixing, Blue Earth appeared in 1989. Richer in sound and more complex in its themes and concerns, the record's release brought the group considerable attention, and also brought Louris back into the fold. After another drummer switch (Spencer for Ken Callahan), the band hit the road for a national tour.

The Jayhawks were signed to major-label American Records after producer George Drakoulias heard Blue Earth playing in the background during a phone call to Twin/Tone's offices. With Drakoulias in the producer's seat, the band recorded its breakthrough album, Hollywood Town Hall, in 1991; a mainstay of critics' annual "best-of" lists, the album generated the alternative radio hits "Waiting for the Sun," "Take Me with You (When You Go)," and "Settled Down Like Rain." After a tour that saw the permanent addition of Minneapolis pianist Karen Grotberg, the individual bandmembers guested on albums from Counting Crows, Soul Asylum, Maria McKee, Joe Henry, and others. Before recording the fourth Jayhawks album, Callahan departed, and was replaced by session drummer Don Heffington. The resulting record, 1995's Tomorrow the Green Grass, is a beautiful collection of songs led by the elegiac single "Blue," the recipient of significant airplay. A tour followed, but after some months on the road, Olson announced he was quitting the band.

In 1997, the Jayhawks -- now consisting of Louris, Perlman, Grotberg, and drummer Tim O'Reagan -- released the album Sound of Lies. Grotberg left the band in early 2000, and was replaced by ex-DAG keyboardist Jen Gunderman for the band's sixth album, Smile. A move to a new label (Lost Highway) in 2002 brought about more changes in the band's ever evolving lineup, leaving Louris, Perlman, and O'Reagan (assisted by newcomer Stephen McCarthy on guitar) to craft 2003's rootsier Rainy Day Music. After that, the band ceased operating under the moniker, though Olson and Louris toured together in 2005 and 2006 billed as "From the Jayhawks: An Evening with Mark Olson and Gary Louris, Together Again," eventually releasing an album together in 2009 called Ready for the Flood. That same year, the band released Music from the North Country: The Jayhawks Anthology, and a reissue of 1986's Bunkhouse Album appeared soon after.

During the summer of 2009, the Jayhawks reunited for two festival dates in Spain. The success of both shows encouraged the bandmates to bring the reunion back to America, where they holed up in several locations (Louris' apartment in Minneapolis, Olson's home in Joshua Tree, a cabin in northern Minnesota) to write new material. Most of those new songs made their way onto 2011's Mockingbird Time, the band's first release in nearly ten years. The Jayhawks toured extensively in support of the album, but tensions within the group once again led Mark Olson to bow out of the lineup. Louris continued on without him, and the group continued to play live dates in 2014 and 2015. One show from the tour, a January 2015 performance at the Belly Up Club in Solana Beach, California, received a digital release as Live at the Belly Up. Later that year, the Jayhawks -- Louris, Grotberg, Perlman, O'Reagan, and guitarist Kraig Johnson -- returned to the studio to work on an album. Peter Buck and Tucker Martine served as producers for the sessions, which were released in April 2016 as Paging Mr. Proust. Buck and his former R.E.M. bandmate Mike Mills both made guest appearances on the album, as did Scott McCaughey of the Young Fresh Fellows and the Minus 5. In 2018, the Jayhawks released Back Roads and Abandoned Motels, in which the group delivered fresh versions of songs Louris originally wrote for other artists, along with two new compositions. ~ Jason Ankeny

The Jayhawks Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Jayhawks has momentum with 45-64 & 35-44 audiences—particularly in UNITED STATES, UNITED KINGDOM, SPAIN. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,510 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, Live Nation, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Jayhawks score 0.87%Low bucket.
Brand: AmpegBrand: Live NationBrand: MOOG
Followers:32,273
Engagements:281
Rate:0.9%
Posts:979
Views:4,510
Avg Likes:266
Avg Comments:18
Avg Views:4,510

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,273 · Engagements 281 · Rate 0.9%
Posts 979 · Views 4,510 · Avg Likes 266 · Avg Comments 18 · Avg Views 4,510
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 33%
35-44: 28%
25-34: 24%
18-24: 13%
Largest: 45-64 (33%); next: 35-44 (28%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (48%)
UNITED KINGDOM (9%)
SPAIN (8%)
CANADA (6%)
ITALY (3%)
Top regions: UNITED STATES (48%), UNITED KINGDOM (9%), SPAIN (8%)
Platform Engagement Instagram: 141 avg likes/post · Youtube: 4,510 avg views/post Best reach: Youtube 4,510 avg views; best engagement: Instagram 141 avg likes

Top Brand Affinities

Ampeg
Score: 60.10
Live Nation
Score: 21.80
MOOG
Score: 21.66
Amazon Music
Score: 17.91
Pro Tools
Score: 13.24
Sennheiser
Score: 11.76
Nixon
Score: 8.18
Spotify Music
Score: 7.80
Paramount Pictures
Score: 7.61
Delta
Score: 7.57
Coors
Score: 7.32
Kickstarter
Score: 6.46
Brand Category Score
Ampeg 60.10
Live Nation 21.80
MOOG 21.66
Amazon Music 17.91
Pro Tools 13.24
Sennheiser 11.76
Nixon 8.18
Spotify Music 7.80
Paramount Pictures 7.61
Delta 7.57
Coors 7.32
Kickstarter 6.46
iHeartRadio Music Awards 6.22
Kroger 6.11
Pilsner Urquell 5.43
Verizon 5.18
Lollapalooza 4.78
Hurley 4.74
Guinness 4.74
MTV 4.41
Emporium 4.31
Cadillac 4.15
Holden 3.89
NHL 3.86
Busch 3.71
NBC 3.70
Pixar 3.57
Philips 3.57
Oculus 3.56
Leica 3.52
Comedy Central 3.52
Kodak 3.43
Heinz 3.25
Polaroid 2.97
Showtime 2.86
Airbnb 2.80
Columbia Pictures 2.68
Budweiser 2.64
The Olympic Games 2.60
Martini 2.59
SoundCloud 2.45
Warner Bros 2.44
Costco 2.35
Coachella 2.24
NFL 2.24
WWE 2.21
Jack Daniels 2.17
Star Wars 2.11
BBC 2.01
Amazon 2.00

Official Profiles

Login to view Contact

Login

Artist: The Jayhawks

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Jayhawks today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-30)

Total: 212,468

PLATFORM TOTAL %
Spotify Spotify 212,468 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 02:30 UTC The Jayhawks, Robyn Hitchcock Fitzgerald Theater Saint Paul, United States
2025-12-13 03:30 UTC Robyn Hitchcock The Fitzgerald Theater Saint Paul, United States
2025-12-14 02:30 UTC The Jayhawks, Robyn Hitchcock Fitzgerald Theater Saint Paul, United States
2025-12-14 03:30 UTC Robyn Hitchcock The Fitzgerald Theater Saint Paul, United States
2026-01-16 03:00 UTC Wilco's Sky Blue Sky 2026 Hard Rock Hotel Riviera Maya Tulum, Mexico
2026-01-19 08:00 UTC Valerie June, Wilco, Dr. Dog, Yo La Tengo, Dinosaur Jr., Waxahatchee, Hurray for the Riff Raff, MJ Lenderman, The Jayhawks, Jeff Tweedy, Cameron Winter, The Autumn Defense, Case Oats, Michael Shannon & Jason Narducy Hard Rock Hotel Riviera Maya Ciudad Aventuras, Mexico

Trending Artist