The Japanese House
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
460,640
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:23 UTC
Genres
Biography
Featuring the singles ‘Sad To Breathe' and ‘Boyhood', much of In the End It Always Does lives in the contradictory: beginnings and endings, obsession and mundanity, falling in love and falling apart.
Written during a creative burst at the end of 2021, In the End It Always Does is primarily inspired by the events preceding it – including Bain’s first time moving to Margate, being in a throuple and the slow dissolution of those relationships. “[These two people] were together for six years and I met them and then we all fell in love at the same time – and then one of them left,” Bain’s remembers. “It was a ridiculously exciting start to a relationship. It was this high… And then suddenly I’m in this really domestic thing, and it’s not like there was other stuff going on – it was lockdown.” The album came together just as that chapter in her life was falling apart, with each song almost acting as a snapshot in time.
The Japanese House resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, PHILIPPINES, UNITED KINGDOM. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 75,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Brandy Melville, Ableton, Madewell maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 460,640 · Engagements 17,144 · Rate 3.7% Posts 887 · Views 132,047 · Avg Likes 16,456 · Avg Comments 148 · Avg Views 132,047 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 9% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (28%) PHILIPPINES (10%) UNITED KINGDOM (7%) INDONESIA (6%) BRAZIL (5%) |
Top regions: UNITED STATES (28%), PHILIPPINES (10%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 10,405 avg likes/post · Tiktok: 75,700 avg views/post · Youtube: 56,347 avg views/post | Best reach: Tiktok 75,700 avg views; best engagement: Instagram 10,405 avg likes |
Top Brand Affinities
Brandy Melville
Ableton
Madewell
Glossier
Urban Outfitters
Lollapalooza
Dr. Martens
Free People
Maison Margiela
Verizon
Kodak
Coachella
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 12.69 | |
| Ableton | 8.87 | |
| Madewell | 8.59 | |
| Glossier | 7.78 | |
| Urban Outfitters | 7.76 | |
| Lollapalooza | 7.43 | |
| Dr. Martens | 7.09 | |
| Free People | 6.45 | |
| Maison Margiela | 5.98 | |
| Verizon | 5.85 | |
| Kodak | 5.79 | |
| Coachella | 5.68 | |
| Spotify Music | 5.48 | |
| Anthropologie | 5.45 | |
| Gillette | 5.23 | |
| Fujifilm | 4.66 | |
| Polaroid | 4.59 | |
| SoundCloud | 4.57 | |
| Oculus | 4.19 | |
| ASOS | 3.93 | |
| NORDSTROM | 3.89 | |
| Carhartt | 3.72 | |
| Showtime | 3.41 | |
| Topshop | 3.41 | |
| Summit Entertainment | 3.40 | |
| Sunnies Studios | 3.38 | |
| Olympus | 3.32 | |
| Philips | 3.22 | |
| Chrysler | 3.16 | |
| NBC | 3.15 | |
| Airbnb | 2.96 | |
| Abercrombie & Fitch | 2.83 | |
| Paramount Pictures | 2.77 | |
| Guinness | 2.76 | |
| Tinder | 2.76 | |
| Lululemon Athletica | 2.68 | |
| Lush | 2.65 | |
| Emporium | 2.63 | |
| Vans | 2.57 | |
| Tesco | 2.49 | |
| Target | 2.45 | |
| Mulberry | 2.43 | |
| Busch | 2.36 | |
| BBC | 2.23 | |
| Aperol | 2.19 | |
| UNIQLO | 1.95 | |
| Converse | 1.92 | |
| A Game of Tones | 1.91 | |
| Beats Electronics | 1.83 | |
| Adobe | 1.80 |
Official Profiles
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LoginArtist: The Japanese House
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Lorde, The Japanese House, Erika de Casier | Royal Arena | Copenhagen, Denmark | |
| 2025-12-10 02:30 UTC | Lorde, The Japanese House | Annexet | Stockholm, Sweden |















