The Japanese House

The Japanese House

Country: GB | Gender: female

Influence: 63.25% Fanbase: 52.05% Trending: 68.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 12.69% • Very Strong

As of 2025-09-09

460,640

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:23 UTC

Genres

popindie poptimismindie popindietronicamodern dream poppopr&b, funk & soulvapor soulalternativealternativeelectronicelectropop

Biography

It’s been nearly a decade since Bain’s break-out in 2015, back when The Japanese House was a mysterious unidentified figure shrouded in mystery and reverb. These days though, Bain’s sound and style is characteristically wide open, her vulnerabilities, thoughts and innermost feelings stitched into a tapestry of gorgeous, elevated pop music.

Featuring the singles ‘Sad To Breathe' and ‘Boyhood', much of In the End It Always Does lives in the contradictory: beginnings and endings, obsession and mundanity, falling in love and falling apart.

Written during a creative burst at the end of 2021, In the End It Always Does is primarily inspired by the events preceding it – including Bain’s first time moving to Margate, being in a throuple and the slow dissolution of those relationships. “[These two people] were together for six years and I met them and then we all fell in love at the same time – and then one of them left,” Bain’s remembers. “It was a ridiculously exciting start to a relationship. It was this high… And then suddenly I’m in this really domestic thing, and it’s not like there was other stuff going on – it was lockdown.” The album came together just as that chapter in her life was falling apart, with each song almost acting as a snapshot in time.

The Japanese House Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Japanese House resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, PHILIPPINES, UNITED KINGDOM. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 75,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Brandy Melville, Ableton, Madewell maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Japanese House score 3.72%Very Strong bucket.
Brand: Brandy MelvilleBrand: AbletonBrand: Madewell
Followers:460,640
Engagements:17,144
Rate:3.7%
Posts:887
Views:132,047
Avg Likes:16,456
Avg Comments:148
Avg Views:132,047

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 460,640 · Engagements 17,144 · Rate 3.7%
Posts 887 · Views 132,047 · Avg Likes 16,456 · Avg Comments 148 · Avg Views 132,047
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 27%
13-17: 9%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED STATES (28%)
PHILIPPINES (10%)
UNITED KINGDOM (7%)
INDONESIA (6%)
BRAZIL (5%)
Top regions: UNITED STATES (28%), PHILIPPINES (10%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 10,405 avg likes/post · Tiktok: 75,700 avg views/post · Youtube: 56,347 avg views/post Best reach: Tiktok 75,700 avg views; best engagement: Instagram 10,405 avg likes

Top Brand Affinities

Brandy Melville
Score: 12.69
Ableton
Score: 8.87
Madewell
Score: 8.59
Glossier
Score: 7.78
Urban Outfitters
Score: 7.76
Lollapalooza
Score: 7.43
Dr. Martens
Score: 7.09
Free People
Score: 6.45
Maison Margiela
Score: 5.98
Verizon
Score: 5.85
Kodak
Score: 5.79
Coachella
Score: 5.68
Brand Category Score
Brandy Melville 12.69
Ableton 8.87
Madewell 8.59
Glossier 7.78
Urban Outfitters 7.76
Lollapalooza 7.43
Dr. Martens 7.09
Free People 6.45
Maison Margiela 5.98
Verizon 5.85
Kodak 5.79
Coachella 5.68
Spotify Music 5.48
Anthropologie 5.45
Gillette 5.23
Fujifilm 4.66
Polaroid 4.59
SoundCloud 4.57
Oculus 4.19
ASOS 3.93
NORDSTROM 3.89
Carhartt 3.72
Showtime 3.41
Topshop 3.41
Summit Entertainment 3.40
Sunnies Studios 3.38
Olympus 3.32
Philips 3.22
Chrysler 3.16
NBC 3.15
Airbnb 2.96
Abercrombie & Fitch 2.83
Paramount Pictures 2.77
Guinness 2.76
Tinder 2.76
Lululemon Athletica 2.68
Lush 2.65
Emporium 2.63
Vans 2.57
Tesco 2.49
Target 2.45
Mulberry 2.43
Busch 2.36
BBC 2.23
Aperol 2.19
UNIQLO 1.95
Converse 1.92
A Game of Tones 1.91
Beats Electronics 1.83
Adobe 1.80

Official Profiles

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Artist: The Japanese House

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-09 04:00 UTC Lorde, The Japanese House, Erika de Casier Royal Arena Copenhagen, Denmark
2025-12-10 02:30 UTC Lorde, The Japanese House Annexet Stockholm, Sweden

Trending Artist