The Isley Brothers Brand Affinity ranks highest WNBA at 17.85% . Very Strong. Score DMDB 70.35% | Fanbase 59.13%

The Isley Brothers — r&b, funk & soul artist from US.

The Isley Brothers, formed in the early '50s, had a long and influential career in popular music. Originally a gospel quartet from Cincinnati, Ohio, the group…

The Isley Brothers

Superstar

Country: US | Artist ID: 11e81bc4-2b93-d4e8-b9f6-a0369fe50396

Find Artist

Genres

r&b, funk & soulquiet stormr&b/soulclassic soulfunksouldiscomotowncontemporary r&b

Influential: 70.35% Fanbase: 59.13% Trending: 75.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 17.85% • Very Strong

As of 2025-09-10

1,438,534

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.35% | Fanbase 59.13% | Trending 75.97% | CAREER STAGE: SUPERSTAR

Biography

The Isley Brothers, formed in the early '50s, had a long and influential career in popular music. Originally a gospel quartet from Cincinnati, Ohio, the group evolved through various music genres, from R&B to Motown soul to funk. Their breakthrough came with the energetic crowd-pleaser "Shout," leading to a string of hits including "Twist and Shout" and "This Old Heart of Mine." The Isleys continued to innovate, incorporating rock and disco elements into their music, achieving success with songs like "It's Your Thing" and "Fight the Power."

In the '80s, some members departed to form Isley Jasper Isley, while the remaining Isley Brothers continued to release music. Despite personal and health challenges, the group persevered into the 21st century, collaborating with artists like Santana and releasing albums such as "Eternal" and "Body Kiss." In 2017, they joined forces with Carlos Santana for "Power of Peace," a collection of soul, pop, and blues covers, marking a new chapter in their enduring musical legacy.

Report Date: 2025-09-10

The Isley Brothers resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a female-leaning (51%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (75,659 avg views per post); Youtube is where fans co-sign. Affinity adjacency to WNBA, MOOG, Akai makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Isley Brothers score 0.32% — Low bucket.

Brand: WNBABrand: MOOGBrand: Akai

Followers:1,438,534

Engagements:4,643

Rate:0.3%

Posts:659

Avg Likes:4,514

Avg Comments:126

Avg Views:91,709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,438,534 · Engagements 4,643 · Rate 0.3% Posts 659 · Views 91,709 · Avg Likes 4,514 · Avg Comments 126 · Avg Views 91,709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 18% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (75%) BRAZIL (4%) UNITED KINGDOM (3%) JAMAICA (3%) NIGERIA (2%)	Top regions: UNITED STATES (75%), BRAZIL (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 1,855 avg likes/post · Tiktok: 16,050 avg views/post · Youtube: 75,659 avg views/post	Best reach: Youtube 75,659 avg views; best engagement: Youtube 1,937 avg likes

Top Brand Affinities

WNBA

Score: 17.85

MOOG

Score: 14.63

Akai

Score: 11.13

Amazon Music

Score: 10.76

Pro Tools

Score: 9.60

Hennessy

Score: 8.76

Benihana

Score: 8.39

ESPN

Score: 7.71

CNN

Score: 7.50

Verizon

Score: 7.36

Publix

Score: 6.90

Los Angeles Lakers

Score: 6.50

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
WNBA		17.85
MOOG		14.63
Akai		11.13
Amazon Music		10.76
Pro Tools		9.60
Hennessy		8.76
Benihana		8.39
ESPN		7.71
CNN		7.50
Verizon		7.36
Publix		6.90
Los Angeles Lakers		6.50
Pioneer		5.87
Kroger		5.81
iHeartRadio Music Awards		5.78
FashionNova		5.52
Steve Madden		5.52
American Airlines		5.51
Macy's		5.40
NFL		5.06
NBC		4.91
FedEx		4.89
Ableton		4.83
Philips		4.75
Chick-fil-A		4.66
Margaritaville		4.60
MTV		4.54
Alexander McQueen		4.47
OLD NAVY		4.10
NBA		4.07
NORDSTROM		4.03
Walmart		4.00
Nickelodeon		3.86
Kodak		3.76
Target		3.73
Beats Electronics		3.70
SoundCloud		3.64
Bethesda Softworks		3.58
Tiffany & Co		3.57
Paramount Pictures		3.48
Timberland		3.12
TOM FORD		3.09
Coachella		3.08
Cadillac		3.07
Fenty beauty		3.06
Sneakerhead		2.97
ASOS		2.97
Spotify Music		2.78
Paypal		2.73
Dolce & Gabbana		2.65