The Internet Brand Affinity ranks highest Warner Music at 24.36% . Very Strong. Score DMDB 66.48% | Fanbase 59.95%

The Internet — r&b, funk & soul artist from US.

The Internet, an alternative R&B band formed as a side project of Odd Future, gained recognition with their debut album "Purple Naked Ladies" in 2011. Their…

The Internet

Recognizable

Country: US | Artist ID: 11e81bd1-a4e5-b8ae-ab2e-a0369fe50396

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Genres

r&b, funk & soulr&bindie soulalternative r&bneo soulr&b/soulcontemporary r&balternativeescape roomhip-hop & raplgbtq+ hip hopcontemporary hip hop

Influential: 66.48% Fanbase: 59.95% Trending: 69.75%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.36% • Very Strong

As of 2025-09-10

516,546

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.48% | Fanbase 59.95% | Trending 69.75% | CAREER STAGE: MAINSTREAM

Biography

The Internet, an alternative R&B band formed as a side project of Odd Future, gained recognition with their debut album "Purple Naked Ladies" in 2011. Their unique blend of instrumentation, vocals, and diverse musical styles set them apart from mainstream R&B. Led by Sydney Bennett (Syd) and Matthew Martin (Matt Martians), the band's sound evolved with subsequent albums, culminating in the Grammy-nominated "Ego Death" in 2015 and the Billboard Top Ten hit "Hive Mind" in 2018.

Syd and Matt Martians, both established producers and musicians in their own right, came together to create The Internet in 2011. The band's early releases showcased their unconventional approach to R&B, with a focus on innovative songwriting and production. Over the years, The Internet solidified their lineup and continued to push musical boundaries, earning critical acclaim and a dedicated following within the vibrant Los Angeles music scene.

Report Date: 2025-09-10

The Internet resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,289,716 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Live Nation, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Internet score 2.98% — Strong bucket.

Brand: Warner MusicBrand: Live NationBrand: MOOG

Followers:516,546

Engagements:15,376

Rate:3.0%

Posts:577

Avg Likes:14,978

Avg Comments:390

Avg Views:1,289,716

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 516,546 · Engagements 15,376 · Rate 3.0% Posts 577 · Views 1,289,716 · Avg Likes 14,978 · Avg Comments 390 · Avg Views 1,289,716	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 13-17: 6% 35-44: 6%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (49%) BRAZIL (7%) UNITED KINGDOM (5%) SOUTH AFRICA (5%) CANADA (4%)	Top regions: UNITED STATES (49%), BRAZIL (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 164 avg likes/post · Youtube: 1,289,716 avg views/post	Best reach: Youtube 1,289,716 avg views; best engagement: Youtube 14,814 avg likes

Top Brand Affinities

Warner Music

Score: 24.36

Live Nation

Score: 23.44

MOOG

Score: 20.38

Amazon Music

Score: 17.70

Ableton

Score: 17.61

Pro Tools

Score: 16.20

Akai

Score: 15.86

Mixcloud

Score: 14.76

Fenty beauty

Score: 7.33

iHeartRadio Music Awards

Score: 7.02

SoundCloud

Score: 6.99

JACQUEMUS

Score: 6.65

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Top Brand Affinities

Brand	Category	Score
Warner Music		24.36
Live Nation		23.44
MOOG		20.38
Amazon Music		17.70
Ableton		17.61
Pro Tools		16.20
Akai		15.86
Mixcloud		14.76
Fenty beauty		7.33
iHeartRadio Music Awards		7.02
SoundCloud		6.99
JACQUEMUS		6.65
FOX		6.46
FashionNova		5.82
Hennessy		5.56
Champion		5.23
Carhartt		5.13
NBC		5.01
Free People		4.92
Forever 21		4.83
Steve Madden		4.68
Coach		4.61
Stüssy		4.59
Nice Kicks		4.49
Urban Outfitters		4.47
UGG		4.38
CNN		4.04
Marc Jacobs		4.03
Beats Electronics		3.89
ESPN		3.74
Lollapalooza		3.69
Los Angeles Lakers		3.69
NARS Cosmetics		3.67
Verizon		3.63
MTV		3.43
Colgate		3.43
OLD NAVY		3.33
Spotify Music		3.30
Coachella		3.24
Sprite		3.21
New Balance		3.18
Timberland		3.13
Dr. Martens		3.11
Showtime		2.94
Tinder		2.82
Nickelodeon		2.78
Supreme		2.66
Paramount Pictures		2.63
shein		2.59
Target		2.52