The Hooters
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
67,574
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:25 UTC
Genres
Biography
Also including guitarist John Lilley, bassist Rob Miller, and drummer David Uosikkinen, the group honed an eclectic blend of rock, folk, and ska, taking their name from the melodica, or "hooter," which lent their sound its distinctive edge; while the Hooters earned a devoted cult following at home in Philadelphia, Hyman and Bazilian also enjoyed busy careers as composers and session players, most notably contributing extensively to Cyndi Lauper's 1983 blockbuster She's So Unusual. The album was produced by Chertoff, who co-wrote the oft-covered ballad "Time After Time" with Hyman.
The Hooters' debut LP, Amore, appeared on the tiny local imprint Antenna in 1983 as well, and the group issued its major-label debut, Nervous Night, in 1985 upon signing to Columbia. The record fell just shy of the Top Ten on the strength of a series of chart hits including "All You Zombies," "And We Danced," "Day by Day," and "Where Do the Children Go"; the follow-up, 1987's One Way Home, also went gold, although no more hits were forthcoming (at least at home; the single "Satellite" was a smash overseas).
Despite their initial success, the Hooters' fortunes continued to dim. After 1989's Zig Zag failed to reach the Hot 100, Columbia dropped the group, and only in 1993 did they resurface on MCA with the little-noticed Out of Body. The following year's The Hooters Live would precede a lengthy hiatus for the group, although Hyman and Bazilian continued their busy writing and arranging careers, appearing on albums from artists ranging from Sophie B. Hawkins to Jon Bon Jovi. In 1995 the duo composed much of Joan Osborne's breakthrough, Relish, including the Grammy-nominated "One of Us."
The Hooters eased back into action early in the 2000s, first playing a local radio gig in Philadelphia before mounting a full reunion tour of Germany in 2003. For the few years, the Hooters played regularly, resuming their recording career in 2007 with Time Stand Still. The group continued to play gigs, occasionally issuing live albums. Both Sides Live appeared in 2008. Almost a decade later, the group released Give the Music Back in 2017. ~ Jason Ankeny, Rovi
The Hooters resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, GERMANY, GREECE. With a heavily male (72%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,232,009 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Commerzbank, Live Nation, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 67,574 · Engagements 13,442 · Rate 19.9% Posts 172 · Views 2,232,009 · Avg Likes 12,590 · Avg Comments 1,114 · Avg Views 2,232,009 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 25% 45-64: 24% 18-24: 20% |
Largest: 25-34 (29%); next: 35-44 (25%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (24%) GERMANY (12%) GREECE (8%) POLAND (8%) AUSTRALIA (4%) |
Top regions: UNITED STATES (24%), GERMANY (12%), GREECE (8%) |
| Platform Engagement | Instagram: 515 avg likes/post · Youtube: 2,232,009 avg views/post | Best reach: Youtube 2,232,009 avg views; best engagement: Youtube 12,075 avg likes |
Top Brand Affinities
Commerzbank
Live Nation
MOOG
Ampeg
Southwest Airlines
Augustiner Helles
Akg
Pro Tools
Zimmermann
Sennheiser
Amazon Music
Paulaner
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 34.37 | |
| Live Nation | 27.40 | |
| MOOG | 25.40 | |
| Ampeg | 24.48 | |
| Southwest Airlines | 23.36 | |
| Augustiner Helles | 20.83 | |
| Akg | 16.14 | |
| Pro Tools | 14.56 | |
| Zimmermann | 12.95 | |
| Sennheiser | 11.50 | |
| Amazon Music | 11.49 | |
| Paulaner | 11.25 | |
| HBO Max | 11.14 | |
| Hummel | 10.49 | |
| Lufthansa | 10.34 | |
| NBC | 9.76 | |
| DeLorean Motor Company | 9.73 | |
| Schwartz's | 9.67 | |
| Heinz | 9.30 | |
| MTV | 9.22 | |
| Bose | 8.97 | |
| Lincoln | 7.22 | |
| Jameson | 6.96 | |
| Paramount Pictures | 6.32 | |
| Coors | 6.28 | |
| iHeartRadio Music Awards | 6.18 | |
| Publix | 5.82 | |
| Spotify Music | 5.75 | |
| Guinness | 5.45 | |
| Martini | 5.42 | |
| NHL | 5.31 | |
| Columbia Pictures | 5.30 | |
| Hurley | 5.00 | |
| FedEx | 4.95 | |
| Holden | 4.67 | |
| Philips | 4.62 | |
| ALDI | 4.56 | |
| Cadillac | 4.49 | |
| ESPN | 4.32 | |
| Opel | 4.19 | |
| NFL | 4.01 | |
| Pfizer | 3.86 | |
| Harley-Davidson | 3.64 | |
| Gatorade | 3.47 | |
| Leica | 3.37 | |
| BBC | 3.29 | |
| Showtime | 2.91 | |
| Tesla Motors | 2.80 | |
| Star Wars | 2.74 | |
| Busch | 2.72 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 1,135,763
| PLATFORM | TOTAL | % | |
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847,452 | 74.62% |
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288,311 | 25.38% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















