The Honeysticks
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
20,564
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:45:09 UTC
Genres
Biography
Montgomery's first LP, Montgomery Ricky, set the stage for an idiosyncratic indie pop styling that lays bare trauma without mincing words. As The Honeysticks, Montgomery explores that core theme with greater technique and matured sensibilities. With their 2017 debut Out Like a Light, the band premiered a dreamy, boyish sound that distinguished it from other influencer-turned-musician contemporaries (Rich Brian, Tiny Meat Gang). Shortly afterward, with the release of The Honeysticks EP in February 2018, the collective doubled down on its hook-driven, sardonic perspective on the future of rock.
February 2019's Out Like a Light 2 reworked The Honeysticks' debut. An experiment in process and vulnerability during a time of brief hiatus, it garnered their greatest success yet with high praise from fans and their first Spotify editorial placement (Lo-fi Indie).
In May 2019, the band began road testing new material that saw them edging further into pop experimentalism. Shades of soul and surf have replaced the power pop motifs of Montgomery's solo effort. Now more than ever... it's Honeysticks season.
The Honeysticks stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily female (74%), and content lands hardest on Instagram, where posts average 4,216 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Arctic Fox hair Color, Five Nights at Freddy's, SpeedPaint, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Honeysticks a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,564 · Engagements 4,216 · Rate 20.5% Posts 313 · Views 0 · Avg Likes 4,216 · Avg Comments 44 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 33% 13-17: 9% 35-44: 5% |
Largest: 18-24 (52%); next: 25-34 (33%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
UNITED STATES (78%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (2%) MEXICO (1%) |
Top regions: UNITED STATES (78%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 4,216 avg likes/post | best engagement: Instagram 4,216 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Five Nights at Freddy's
SpeedPaint
Hot Topic
Glossier
Prismacolor
RedBubble
Cartoon Network
Taco Bell
Chrysler
Summit Entertainment
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 23.33 | |
| Five Nights at Freddy's | 14.28 | |
| SpeedPaint | 10.45 | |
| Hot Topic | 9.65 | |
| Glossier | 9.07 | |
| Prismacolor | 7.02 | |
| RedBubble | 7.02 | |
| Cartoon Network | 5.96 | |
| Taco Bell | 4.61 | |
| Chrysler | 4.32 | |
| Summit Entertainment | 4.26 | |
| Spotify Music | 4.13 | |
| Sprite | 3.89 | |
| Urban Outfitters | 3.86 | |
| Polaroid | 3.72 | |
| Nintendo | 3.55 | |
| Lollapalooza | 3.49 | |
| Dr. Martens | 3.47 | |
| Coachella | 3.44 | |
| Walmart | 3.42 | |
| Paramount Pictures | 3.10 | |
| Comedy Central | 3.06 | |
| SoundCloud | 2.97 | |
| Showtime | 2.83 | |
| Chipotle Mexican Grill | 2.67 | |
| CBS Television Studios | 2.51 | |
| Nickelodeon | 2.48 | |
| Tinder | 2.33 | |
| Target | 2.25 | |
| CBS | 2.22 | |
| Pokemon | 2.19 | |
| Walt Disney | 2.12 | |
| Busch | 2.04 | |
| AMC | 1.96 | |
| Activision Blizzard | 1.86 | |
| Lush | 1.75 | |
| Marvel | 1.70 | |
| Too Faced Cosmetics | 1.67 | |
| Forever 21 | 1.61 | |
| Pepsi | 1.60 | |
| Pixar | 1.47 | |
| Converse | 1.46 | |
| Marvel Entertainment | 1.46 | |
| Pokemon Go | 1.45 | |
| BBC | 1.42 | |
| McDonald's | 1.42 | |
| Star Wars | 1.41 | |
| Netflix | 1.40 | |
| Universal | 1.39 | |
| Adobe | 1.39 |
Official Profiles
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LoginArtist: The Honeysticks
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
