The Hillbilly Moon Explosion
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
33,129
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:02 UTC
Genres
Biography
The Hillbilly Moon Explosion was formed in 1998 in Zurich, Switzerland. The group was put together by two musicians in the Zurich rockabilly community: Oliver Baroni had recently left his band the Hillbilly Headhunters, while Emanuela Hutter previously sang with MD Moon. With the addition of Pat Matteo on guitar and Aad Hollander on drums, the first edition of the Hillbilly Moon Explosion was complete. By the time the group cut their debut album, 2002's Introducing the Hillbilly Moon Explosion, Pat Matteo was out of the group, and Patrick Geser had become their guitarist. By 2004's Bourgeois Baby, Aad Hollander had left the lineup, and Luke Weyermann signed on as their drummer. American rockabilly picker Eddie Angel (best known for his work with Los Straitjackets) handled lead guitar chores on 2009's All Grown Up, but on 2011's Buy Beg or Steal, the band introduced a long-term guitarist in Duncan James. One of the tracks on Buy Beg or Steal, "My Love for Evermore," saw Emanuela Hutter duetting with Mark "Sparky" Phillips, lead singer for British psychobilly mainstays Demented Are Go, who would collaborate with the group again in the future. Phillips popped up on the song "Northern Crown" on 2013's Damn Right Honey! (Songs of Love & Loss, Life & Death), and in 2015, they did an album-length collaboration with French actress and vocalist Arielle Dombasle titled French Kiss. 2016 saw the release of With Monsters and Gods (featuring another guest spot from Phillips on a cover of the Johnny Cash/June Carter Cash duet "Jackson"). By this point, Luke Weyermann was no longer part of the band, and Sylvain Petite was behind the drums. 2019's The Sparky Sessions paired Mark "Sparky" Phillips with the Hillbilly Moon Explosion for a full album. The group backed retro-country singer Dale Watson on a cover of Buck Owens' "Act Naturally" for Watson's 2022 album Jukebox Fury. The band signed with Cleopatra Records for American distribution of their 2024 album Back in Time; the label also gave their first three albums a belated release in the United States. ~ Mark Deming, Rovi
The Hillbilly Moon Explosion connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 827 avg views per post; Instagram adds dependable engagement depth. Overlap with Pinup Girl Clothing, Oldsmobile, Buick highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Hillbilly Moon Explosion moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 33,129 · Engagements 413 · Rate 1.2% Posts 1,739 · Views 827 · Avg Likes 410 · Avg Comments 10 · Avg Views 827 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 24% 35-44: 20% 45-64: 16% |
Largest: 25-34 (36%); next: 18-24 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (9%) UNITED KINGDOM (9%) MEXICO (7%) RUSSIA (6%) |
Top regions: UNITED STATES (23%), BRAZIL (9%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 375 avg likes/post · Youtube: 827 avg views/post | Best reach: Youtube 827 avg views; best engagement: Instagram 375 avg likes |
Top Brand Affinities
Pinup Girl Clothing
Oldsmobile
Buick
Ampeg
Fred Perry
Suavecito
Pontiac
Cadillac
Dr. Martens
Harley-Davidson
Bonneville
Diablo
| Brand | Category | Score |
|---|---|---|
| Pinup Girl Clothing | 176.97 | |
| Oldsmobile | 25.54 | |
| Buick | 24.27 | |
| Ampeg | 22.57 | |
| Fred Perry | 21.85 | |
| Suavecito | 19.44 | |
| Pontiac | 11.52 | |
| Cadillac | 9.79 | |
| Dr. Martens | 9.61 | |
| Harley-Davidson | 9.20 | |
| Bonneville | 8.57 | |
| Diablo | 7.71 | |
| Columbia Pictures | 7.06 | |
| Jameson | 6.77 | |
| Jack Daniels | 6.63 | |
| Fallout | 5.57 | |
| Vivienne Westwood | 5.55 | |
| Jagermeister | 5.46 | |
| Pilsner Urquell | 4.99 | |
| Smart | 4.91 | |
| GMC | 4.25 | |
| Warner Bros | 4.07 | |
| Chevrolet | 4.05 | |
| Holden | 3.98 | |
| Guinness | 3.98 | |
| Spotify Music | 3.83 | |
| Paramount Pictures | 3.77 | |
| Dodge | 3.72 | |
| Star Wars | 3.62 | |
| Campari | 3.62 | |
| Vans | 3.54 | |
| Barber Shop Connect | 3.52 | |
| Martini | 3.50 | |
| Ford | 3.48 | |
| Cartoon Network | 3.19 | |
| Hot Wheels | 3.18 | |
| Chrysler | 3.00 | |
| Comedy Central | 2.95 | |
| Jaguar | 2.88 | |
| Budweiser | 2.77 | |
| Showtime | 2.73 | |
| MTV | 2.64 | |
| Citroen | 2.61 | |
| Nickelodeon | 2.47 | |
| Carhartt | 2.46 | |
| Rover | 2.31 | |
| Converse | 2.30 | |
| BBC | 2.25 | |
| Levi's | 2.23 | |
| DC Entertainment | 2.21 |
Official Profiles
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LoginArtist: The Hillbilly Moon Explosion
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















