The Hillbilly Moon Explosion

The Hillbilly Moon Explosion

Country: CH

Influence: 50.46% Fanbase: 23.90% Trending: 63.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pinup Girl Clothing • 176.97% • Very Strong

As of 2025-09-08

33,129

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:02 UTC

Genres

rockrockrockabillypunkpsychobilly

Biography

A Swiss rockabilly combo, the Hillbilly Moon Explosion exists in the middle ground between the traditionalism of many rockabilly revival bands and the rougher, spookier sound of psychobilly. Founded by vocalist and rhythm guitarist Emanuela Hutter and bassist/vocalist Oliver Baroni, their music has more than its share of retro twang, with Hutter's polished, enigmatic singing blending with the sometimes raucous, sometimes moody guitar lines, and they add dashes of punk, lounge pop, country, and even ska to season their evocative mix. The band staked out their trademark sound on 2002's Introducing the Hillbilly Moon Explosion, they fully hit their creative stride on 2011's Buy Beg or Steal, collaborated with psychobilly veteran Mark "Sparky" Phillips for 2019's The Sparky Sessions, and showed off their rocking and sultry sides on 2024's Back in Time.

The Hillbilly Moon Explosion was formed in 1998 in Zurich, Switzerland. The group was put together by two musicians in the Zurich rockabilly community: Oliver Baroni had recently left his band the Hillbilly Headhunters, while Emanuela Hutter previously sang with MD Moon. With the addition of Pat Matteo on guitar and Aad Hollander on drums, the first edition of the Hillbilly Moon Explosion was complete. By the time the group cut their debut album, 2002's Introducing the Hillbilly Moon Explosion, Pat Matteo was out of the group, and Patrick Geser had become their guitarist. By 2004's Bourgeois Baby, Aad Hollander had left the lineup, and Luke Weyermann signed on as their drummer. American rockabilly picker Eddie Angel (best known for his work with Los Straitjackets) handled lead guitar chores on 2009's All Grown Up, but on 2011's Buy Beg or Steal, the band introduced a long-term guitarist in Duncan James. One of the tracks on Buy Beg or Steal, "My Love for Evermore," saw Emanuela Hutter duetting with Mark "Sparky" Phillips, lead singer for British psychobilly mainstays Demented Are Go, who would collaborate with the group again in the future. Phillips popped up on the song "Northern Crown" on 2013's Damn Right Honey! (Songs of Love & Loss, Life & Death), and in 2015, they did an album-length collaboration with French actress and vocalist Arielle Dombasle titled French Kiss. 2016 saw the release of With Monsters and Gods (featuring another guest spot from Phillips on a cover of the Johnny Cash/June Carter Cash duet "Jackson"). By this point, Luke Weyermann was no longer part of the band, and Sylvain Petite was behind the drums. 2019's The Sparky Sessions paired Mark "Sparky" Phillips with the Hillbilly Moon Explosion for a full album. The group backed retro-country singer Dale Watson on a cover of Buck Owens' "Act Naturally" for Watson's 2022 album Jukebox Fury. The band signed with Cleopatra Records for American distribution of their 2024 album Back in Time; the label also gave their first three albums a belated release in the United States. ~ Mark Deming, Rovi

The Hillbilly Moon Explosion Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Hillbilly Moon Explosion connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 827 avg views per post; Instagram adds dependable engagement depth. Overlap with Pinup Girl Clothing, Oldsmobile, Buick highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Hillbilly Moon Explosion moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Hillbilly Moon Explosion score 1.25%Moderate bucket.
Brand: Pinup Girl ClothingBrand: OldsmobileBrand: Buick
Followers:33,129
Engagements:413
Rate:1.2%
Posts:1,739
Views:827
Avg Likes:410
Avg Comments:10
Avg Views:827

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,129 · Engagements 413 · Rate 1.2%
Posts 1,739 · Views 827 · Avg Likes 410 · Avg Comments 10 · Avg Views 827
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 24%
35-44: 20%
45-64: 16%
Largest: 25-34 (36%); next: 18-24 (24%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (23%)
BRAZIL (9%)
UNITED KINGDOM (9%)
MEXICO (7%)
RUSSIA (6%)
Top regions: UNITED STATES (23%), BRAZIL (9%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 375 avg likes/post · Youtube: 827 avg views/post Best reach: Youtube 827 avg views; best engagement: Instagram 375 avg likes

Top Brand Affinities

Pinup Girl Clothing
Score: 176.97
Oldsmobile
Score: 25.54
Buick
Score: 24.27
Ampeg
Score: 22.57
Fred Perry
Score: 21.85
Suavecito
Score: 19.44
Pontiac
Score: 11.52
Cadillac
Score: 9.79
Dr. Martens
Score: 9.61
Harley-Davidson
Score: 9.20
Bonneville
Score: 8.57
Diablo
Score: 7.71
Brand Category Score
Pinup Girl Clothing 176.97
Oldsmobile 25.54
Buick 24.27
Ampeg 22.57
Fred Perry 21.85
Suavecito 19.44
Pontiac 11.52
Cadillac 9.79
Dr. Martens 9.61
Harley-Davidson 9.20
Bonneville 8.57
Diablo 7.71
Columbia Pictures 7.06
Jameson 6.77
Jack Daniels 6.63
Fallout 5.57
Vivienne Westwood 5.55
Jagermeister 5.46
Pilsner Urquell 4.99
Smart 4.91
GMC 4.25
Warner Bros 4.07
Chevrolet 4.05
Holden 3.98
Guinness 3.98
Spotify Music 3.83
Paramount Pictures 3.77
Dodge 3.72
Star Wars 3.62
Campari 3.62
Vans 3.54
Barber Shop Connect 3.52
Martini 3.50
Ford 3.48
Cartoon Network 3.19
Hot Wheels 3.18
Chrysler 3.00
Comedy Central 2.95
Jaguar 2.88
Budweiser 2.77
Showtime 2.73
MTV 2.64
Citroen 2.61
Nickelodeon 2.47
Carhartt 2.46
Rover 2.31
Converse 2.30
BBC 2.25
Levi's 2.23
DC Entertainment 2.21

Official Profiles

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Artist: The Hillbilly Moon Explosion

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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