The Hellp
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
74,419
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:43 UTC
Genres
Biography
Los Angeles, California.
The-Hellp.com
The Hellp speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, UNITED KINGDOM. Composition is heavily male (73%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (12,032 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ann Demeulemeester, Maison Margiela, UNIF, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,419 · Engagements 9,714 · Rate 13.1% Posts 51 · Views 12,032 · Avg Likes 9,663 · Avg Comments 189 · Avg Views 12,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 35-44: 7% 13-17: 7% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (53%) RUSSIA (5%) UNITED KINGDOM (4%) AUSTRALIA (3%) CANADA (3%) |
Top regions: UNITED STATES (53%), RUSSIA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 9,324 avg likes/post · Youtube: 12,032 avg views/post | Best reach: Youtube 12,032 avg views; best engagement: Instagram 9,324 avg likes |
Top Brand Affinities
Ann Demeulemeester
Maison Margiela
UNIF
Acne Studios
Adidas Y-3
Jean Paul Gaultier
Vivienne Westwood
Thom Browne
Palm Angels
Jil Sander
Arc'teryx
A.P.C.
| Brand | Category | Score |
|---|---|---|
| Ann Demeulemeester | 203.33 | |
| Maison Margiela | 50.83 | |
| UNIF | 42.74 | |
| Acne Studios | 37.02 | |
| Adidas Y-3 | 30.09 | |
| Jean Paul Gaultier | 27.15 | |
| Vivienne Westwood | 24.74 | |
| Thom Browne | 22.00 | |
| Palm Angels | 21.61 | |
| Jil Sander | 21.56 | |
| Arc'teryx | 20.12 | |
| A.P.C. | 19.73 | |
| Marni | 15.88 | |
| True Religion | 13.79 | |
| Stüssy | 12.67 | |
| Alexander Wang | 12.35 | |
| Brandy Melville | 11.65 | |
| GENTLE MONSTER | 11.60 | |
| All Saints | 11.24 | |
| Balenciaga | 9.87 | |
| Supreme | 9.27 | |
| JACQUEMUS | 8.92 | |
| Coachella | 8.87 | |
| Stone Island | 8.48 | |
| SoundCloud | 7.83 | |
| Glossier | 7.77 | |
| Carhartt | 7.68 | |
| Yves Saint Laurent | 7.56 | |
| Miu Miu | 7.55 | |
| Alexander McQueen | 7.30 | |
| Kodak | 6.94 | |
| Champion | 6.66 | |
| Dr. Martens | 6.34 | |
| Loewe | 5.76 | |
| Ableton | 5.69 | |
| Prada | 5.66 | |
| Coach | 5.59 | |
| Ferragamo | 4.88 | |
| Polaroid | 4.61 | |
| BALMAIN | 4.39 | |
| Moncler | 4.18 | |
| The North Face | 4.02 | |
| Urban Outfitters | 3.98 | |
| Leica | 3.96 | |
| Dolce & Gabbana | 3.73 | |
| Calvin Klein | 3.73 | |
| Levi's | 3.68 | |
| Marc Jacobs | 3.54 | |
| Polo Ralph Lauren | 3.53 | |
| GIVENCHY | 3.33 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
