The Heavy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
171,176
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:46:31 UTC
Genres
Biography
The Heavy’s infiltration of the global subconscious was only beginning. ‘Short Change Hero’, also from the album, became a TV sync mainstay, reached new generations as the theme to Batman: Arkham City and several Borderlands video games, and even made it into real-life battle zones with the US Special Forces. 2012’s third album The Glorious Dead catapulted tracks including ‘Same ‘Ol’ and ‘What Makes A Good Man?’ onto adverts, TV shows, and the trailer for Tarantino’s The Hateful Eight.
The band expanded the scope and ambition of their sound over 2016’s Hurt & The Merciless and 2019’s Sons. They return in 2023 with their sixth album AMEN, an exhilarating maelstrom of ‘60s R&B riffs, horns, and gospel harmonies, which is set to be the freshest and most revitalised record in their canon yet.
The Heavy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 25,006 avg views per post; Instagram adds dependable engagement depth. Overlap with Borderlands, Ampeg, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Heavy moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 171,176 · Engagements 1,117 · Rate 0.7% Posts 146 · Views 25,006 · Avg Likes 1,099 · Avg Comments 29 · Avg Views 25,006 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 39% 35-44: 13% 45-64: 6% |
Largest: 18-24 (39%); next: 25-34 (39%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (27%) UNITED KINGDOM (7%) BRAZIL (7%) CANADA (5%) MEXICO (3%) |
Top regions: UNITED STATES (27%), UNITED KINGDOM (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 593 avg likes/post · Youtube: 25,006 avg views/post | Best reach: Youtube 25,006 avg views; best engagement: Instagram 593 avg likes |
Top Brand Affinities
Borderlands
Ampeg
Live Nation
Mixcloud
BioShock
MOOG
Akai
Sennheiser
Amazon Music
Fallout
The Last of Us
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Borderlands | 31.93 | |
| Ampeg | 23.34 | |
| Live Nation | 20.63 | |
| Mixcloud | 15.90 | |
| BioShock | 14.98 | |
| MOOG | 14.62 | |
| Akai | 13.67 | |
| Sennheiser | 10.71 | |
| Amazon Music | 9.35 | |
| Fallout | 8.81 | |
| The Last of Us | 7.39 | |
| Tate Modern | 6.93 | |
| Ableton | 6.67 | |
| Columbia Pictures | 6.39 | |
| DeLorean Motor Company | 6.17 | |
| Kickstarter | 5.88 | |
| Capcom | 5.79 | |
| Rockstar Games | 5.24 | |
| Jameson | 5.15 | |
| Guinness | 4.93 | |
| Resident Evil | 4.83 | |
| The Witcher | 4.72 | |
| Pilsner Urquell | 4.69 | |
| Warner Bros | 4.55 | |
| Spotify Music | 4.45 | |
| Bethesda Softworks | 4.40 | |
| AMC | 4.37 | |
| Lollapalooza | 4.36 | |
| Mortal Kombat | 4.26 | |
| Final Fantasy | 4.14 | |
| Star Wars | 4.00 | |
| Paramount Pictures | 3.85 | |
| BBC | 3.78 | |
| Coors | 3.70 | |
| Campari | 3.60 | |
| NHL | 3.58 | |
| Showtime | 3.56 | |
| Jack Daniels | 3.55 | |
| Cartoon Network | 3.51 | |
| HBO | 3.32 | |
| Emporium | 3.30 | |
| Dr. Martens | 3.26 | |
| Summit Entertainment | 3.22 | |
| Beats Electronics | 3.19 | |
| Leica | 3.10 | |
| Kodak | 3.09 | |
| Nintendo | 3.07 | |
| Coachella | 3.04 | |
| Activision Blizzard | 2.99 | |
| Tesco | 2.98 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-16)
Total: 3,934,405
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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2,677,306 | 68.05% |
| [+] |
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818,192 | 20.80% |
| [+] |
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272,613 | 6.93% |
| [+] |
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166,294 | 4.23% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















