The Heavy

The Heavy

Country: GB

Influence: 63.16% Fanbase: 49.63% Trending: 69.93% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Borderlands • 31.93% • Very Strong

As of 2025-09-09

171,176

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:31 UTC

Genres

popbath indier&b, funk & soulfunkrockmodern rockrockmodern blues rockgarage rockfolk rockfunk rockblues rockalternativemodern alternative rock

Biography

The Heavy’s osmosis rise was swift. Within a year of their 2007 debut album Great Vengeance And Furious Fire the band made waves Stateside, tipped by the likes of Rolling Stone and SPIN, then a live performance of ‘How You Like Me Now?’ - the lead single from 2009’s The House That Dirt Built - on The Late Show With David Letterman punted them straight into the American psyche. The track was selected to soundtrack a 2010 Super Bowl commercial, and feature in Mark Wahlberg’s sports drama The Fighter. Before long the song was all over US culture. It became so ubiquitous that it was played over the speakers at Barack Obama’s HQ to declare his victory in the 2012 Presidential election.

The Heavy’s infiltration of the global subconscious was only beginning. ‘Short Change Hero’, also from the album, became a TV sync mainstay, reached new generations as the theme to Batman: Arkham City and several Borderlands video games, and even made it into real-life battle zones with the US Special Forces. 2012’s third album The Glorious Dead catapulted tracks including ‘Same ‘Ol’ and ‘What Makes A Good Man?’ onto adverts, TV shows, and the trailer for Tarantino’s The Hateful Eight.

The band expanded the scope and ambition of their sound over 2016’s Hurt & The Merciless and 2019’s Sons. They return in 2023 with their sixth album AMEN, an exhilarating maelstrom of ‘60s R&B riffs, horns, and gospel harmonies, which is set to be the freshest and most revitalised record in their canon yet.

The Heavy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Heavy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 25,006 avg views per post; Instagram adds dependable engagement depth. Overlap with Borderlands, Ampeg, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Heavy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Heavy score 0.65%Low bucket.
Brand: BorderlandsBrand: AmpegBrand: Live Nation
Followers:171,176
Engagements:1,117
Rate:0.7%
Posts:146
Views:25,006
Avg Likes:1,099
Avg Comments:29
Avg Views:25,006

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 171,176 · Engagements 1,117 · Rate 0.7%
Posts 146 · Views 25,006 · Avg Likes 1,099 · Avg Comments 29 · Avg Views 25,006
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 39%
25-34: 39%
35-44: 13%
45-64: 6%
Largest: 18-24 (39%); next: 25-34 (39%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (27%)
UNITED KINGDOM (7%)
BRAZIL (7%)
CANADA (5%)
MEXICO (3%)
Top regions: UNITED STATES (27%), UNITED KINGDOM (7%), BRAZIL (7%)
Platform Engagement Instagram: 593 avg likes/post · Youtube: 25,006 avg views/post Best reach: Youtube 25,006 avg views; best engagement: Instagram 593 avg likes

Top Brand Affinities

Borderlands
Score: 31.93
Ampeg
Score: 23.34
Live Nation
Score: 20.63
Mixcloud
Score: 15.90
BioShock
Score: 14.98
MOOG
Score: 14.62
Akai
Score: 13.67
Sennheiser
Score: 10.71
Amazon Music
Score: 9.35
Fallout
Score: 8.81
The Last of Us
Score: 7.39
Tate Modern
Score: 6.93
Brand Category Score
Borderlands 31.93
Ampeg 23.34
Live Nation 20.63
Mixcloud 15.90
BioShock 14.98
MOOG 14.62
Akai 13.67
Sennheiser 10.71
Amazon Music 9.35
Fallout 8.81
The Last of Us 7.39
Tate Modern 6.93
Ableton 6.67
Columbia Pictures 6.39
DeLorean Motor Company 6.17
Kickstarter 5.88
Capcom 5.79
Rockstar Games 5.24
Jameson 5.15
Guinness 4.93
Resident Evil 4.83
The Witcher 4.72
Pilsner Urquell 4.69
Warner Bros 4.55
Spotify Music 4.45
Bethesda Softworks 4.40
AMC 4.37
Lollapalooza 4.36
Mortal Kombat 4.26
Final Fantasy 4.14
Star Wars 4.00
Paramount Pictures 3.85
BBC 3.78
Coors 3.70
Campari 3.60
NHL 3.58
Showtime 3.56
Jack Daniels 3.55
Cartoon Network 3.51
HBO 3.32
Emporium 3.30
Dr. Martens 3.26
Summit Entertainment 3.22
Beats Electronics 3.19
Leica 3.10
Kodak 3.09
Nintendo 3.07
Coachella 3.04
Activision Blizzard 2.99
Tesco 2.98

Official Profiles

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Artist: The Heavy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-16)

Total: 3,934,405

PLATFORM TOTAL %
Spotify Spotify 2,677,306 68.05%
Last.fm Last.fm 818,192 20.80%
Pandora Pandora 272,613 6.93%
Yandex Yandex 166,294 4.23%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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