The Hatters

The Hatters — rock artist from RU.

THE HATTERS appeared on the musical stage in 2016, but broke the stage from the very beginning! The band was established in the cultural capital of Russia -…

Influence: 66.44% Fanbase: 60.74% Trending: 69.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The Witcher • 6.59% • Very Strong

As of 2025-09-08

528,196

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:19 UTC

Genres

rockrussian rockhip-hop & raprussian hip hopfolk & traditionalrussian folk rockpunkgypsy punk

Biography

THE HATTERS appeared on the musical stage in 2016, but broke the stage from the very beginning! The band was established in the cultural capital of Russia - St. Petersburg. All the future band members gathered in the same city at the same time, coming from many different parts of the vast country.
What makes The Hatters different from all the other bands? The band is playing without a guitar! Drums, bass-balalaika, trombone, violin and accordion. Do you want to hear something else? THE HATTERS spice up the concept of percussion by using not only a standard set like triangle or tambourine. Scotch? Kids toys? Chains? Washboard? You will discover all this sounds in THE HATTERS songs.
One may wonder why there is so much trash and craziness? The whole answer is hidden in the fact the band members are simple Russian guys! Russian style - this is what gave birth to THE HATTERS, this is what they began to do on stage from the very beginning and continue to do at their every show. RUSSIAN STYLE is the band’s heart!
You can use a lot of clichés, find similarities with other bands, search for influences to describe THE HATTERS style, but this unique collection of instruments, variety of the performances, interactions with the audience which can be heard in all songs and seen live on THE HATTERS show will not leave you disappointed. It will definitely become clear to you why THE HATTERS call the style in which they perform «Alco-hardcore played on your mental strings.” You will love it!

Top Brand Affinities

Report Date: 2025-09-08

The Hatters reliably reaches 18-24 & 25-34 audiences in RUSSIA, UKRAINE, UNITED STATES. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (11,504 avg views per post); Instagram layers on depth and replies. The audience sits near The Witcher, Mortal Kombat, Dota 2, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Hatters score 0.63% — Low bucket.

Brand: The WitcherBrand: Mortal KombatBrand: Dota 2

Followers:528,196

Engagements:3,353

Rate:0.6%

Posts:1,622

Avg Likes:3,344

Avg Comments:33

Avg Views:11,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 528,196 · Engagements 3,353 · Rate 0.6% Posts 1,622 · Views 11,504 · Avg Likes 3,344 · Avg Comments 33 · Avg Views 11,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	RUSSIA (73%) UKRAINE (7%) UNITED STATES (5%) BELARUS (4%) KAZAKHSTAN (2%)	Top regions: RUSSIA (73%), UKRAINE (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 2,931 avg likes/post · Youtube: 11,504 avg views/post	Best reach: Youtube 11,504 avg views; best engagement: Instagram 2,931 avg likes

Top Brand Affinities

The Witcher

Score: 6.59

Mortal Kombat

Score: 4.89

Dota 2

Score: 4.77

AliExpress

Score: 3.47

FIFA

Score: 2.36

Bershka

Score: 2.13

KFC

Score: 2.03

BBC

Score: 1.97

Kodak

Score: 1.93

Skoda

Score: 1.92

Snapseed

Score: 1.90

Xiaomi

Score: 1.86

Brand	Category	Score
The Witcher		6.59
Mortal Kombat		4.89
Dota 2		4.77
AliExpress		3.47
FIFA		2.36
Bershka		2.13
KFC		2.03
BBC		1.97
Kodak		1.93
Skoda		1.92
Snapseed		1.90
Xiaomi		1.86
Marvel Entertainment		1.57
Star Wars		1.50
IKEA		1.45
HBO		1.40
Mitsubishi Motors		1.36
Tesla Motors		1.32
Pokemon Go		1.30
Huawei		1.27
Grand Theft Auto		1.25
Coca-Cola		1.24
Adobe		1.22
Sony		1.21
Reebok		1.16
NYX Cosmetics		1.15
Activision Blizzard		1.13
Vogue		1.13
Lexus		1.11
CBS Television Studios		1.11
Lego		1.03
PlayStation		0.98
CBS		0.98
Volkswagen		0.97
Mazda		0.90
Pepsi		0.89
Subaru		0.86
BMW		0.86
Canon		0.81
Nissan		0.80
Vans		0.77
DC Entertainment		0.77
McDonald's		0.76
Puma		0.76
Nikon		0.75
H&M		0.74
musical.ly		0.73
Polaroid		0.72
Marvel		0.72
Pandora		0.67