The Hardkiss

The Hardkiss — pop artist from UA.

An independent band from Kyiv, Ukraine formed in 2011. The HARDKISS is a symbiosis of rock, pop and electronic music that musicians themselves call progressive…

Influence: 58.69% Fanbase: 54.10% Trending: 60.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ocean Plaza • 167.46% • Very Strong

As of 2025-09-08

1,415,188

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:48:07 UTC

Genres

poppopukrainian popukrainian indiemainstream poprockukrainian rockrockalternative rockpop rockalternativealternativeelectronicdance

Biography

An independent band from Kyiv, Ukraine formed in 2011. The HARDKISS is a symbiosis of rock, pop and electronic music that musicians themselves call progressive pop. All band's songs are written by its members Julia Sanina and Valeriy Bebko.

Top Brand Affinities

Report Date: 2025-09-08

The Hardkiss reaches 18-24 & 25-34 audiences concentrated in UKRAINE, RUSSIA, UNITED STATES. The demographic tilt is male-leaning (50%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 31,900 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ocean Plaza, The Witcher, Matrix suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Hardkiss score 0.59% — Low bucket.

Brand: Ocean PlazaBrand: The WitcherBrand: Matrix

Followers:1,415,188

Engagements:8,319

Rate:0.6%

Posts:3,978

Avg Likes:8,145

Avg Comments:135

Avg Views:43,241

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,415,188 · Engagements 8,319 · Rate 0.6% Posts 3,978 · Views 43,241 · Avg Likes 8,145 · Avg Comments 135 · Avg Views 43,241	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 39% 35-44: 13% 13-17: 5%	Largest: 18-24 (39%); next: 25-34 (39%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UKRAINE (74%) RUSSIA (6%) UNITED STATES (5%) POLAND (2%) GERMANY (1%)	Top regions: UKRAINE (74%), RUSSIA (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 5,545 avg likes/post · Tiktok: 31,900 avg views/post · Youtube: 11,341 avg views/post	Best reach: Tiktok 31,900 avg views; best engagement: Instagram 5,545 avg likes

Top Brand Affinities

Ocean Plaza

Score: 167.46

The Witcher

Score: 2.83

Matrix

Score: 2.57

Tomorrowland

Score: 2.53

Aperol

Score: 2.46

TOM FORD

Score: 2.31

Dolce & Gabbana

Score: 2.17

Oriflame

Score: 2.03

H&M

Score: 1.99

Pantone Inc

Score: 1.94

Victoria's Secret

Score: 1.69

Vogue

Score: 1.64

Brand	Category	Score
Ocean Plaza		167.46
The Witcher		2.83
Matrix		2.57
Tomorrowland		2.53
Aperol		2.46
TOM FORD		2.31
Dolce & Gabbana		2.17
Oriflame		2.03
H&M		1.99
Pantone Inc		1.94
Victoria's Secret		1.69
Vogue		1.64
New Balance		1.58
Guess		1.53
Bershka		1.52
Pandora		1.46
Puma		1.46
Paypal		1.45
Pepsi		1.45
NYX Cosmetics		1.31
Yves Saint Laurent		1.23
Lexus		1.22
Versace		1.19
SWAROVSKI		1.17
Tesla Motors		1.16
Coca-Cola		1.15
Zara		1.14
UFC		1.09
Activision Blizzard		1.06
musical.ly		1.05
Bentley		1.04
Xiaomi		0.99
L'Oréal Paris		0.97
Tommy Hilfiger		0.95
Snapseed		0.91
Calvin Klein		0.91
Christian Dior		0.84
Polaroid		0.84
Ferrari		0.83
National Geographic		0.81
Chanel		0.81
BMW		0.80
McDonald's		0.77
Levi's		0.72
Prada		0.72
Marvel Entertainment		0.70
Louis Vuitton		0.69
HBO		0.69
Travelgram		0.67
Adobe		0.67