The Hails

The Hails — pop artist from US.

Following a string of encounters too strange to be coincidence, Robbie Kingsley, Franco Solari, Dylan McCue, Andre Escobar and Zach Levy came together to form…

Influence: 51.61% Fanbase: 25.55% Trending: 64.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

American Airlines • 19.21% • Very Strong

As of 2025-09-09

30,426

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:11:09 UTC

Genres

popgainesville indieindie popalternativealternativeindie rock

Biography

Following a string of encounters too strange to be coincidence, Robbie Kingsley, Franco Solari, Dylan McCue, Andre Escobar and Zach Levy came together to form The Hails. Despite first playing in an insular Miami high school music scene, the band officially formed at the University of Florida, turning the tattered carpeting and beer bottle lined shelves of their shitty college house into a distinct, refined sound that is now synonymous with their name.
After graduation, the group made the pilgrimage back to their home of Miami, the city that directly influenced the sound of their early shimmering singles Younger and Stay, debut EP He Seems Upset (2020), and the subsequent Alive in Strange Ways (2021). Receiving praise from the likes of Ones To Watch, American Songwriter, Lyrical Lemonade, Atwood Magazine and others, The Hails went on to hold court at festivals including WonderStruck, Okeechobee and Playground, interspersed between sold-out shows across the state of Florida.
Firing the starting pistol of their current chapter, The Hails began rolling out singles from their debut album in October 2022. Now with their debut album What's Your Motive (2023) out in the world, The Hails will bring their new music to the road on their first ever cross-country headline tour.

Top Brand Affinities

Report Date: 2025-09-09

The Hails builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, CANADA. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (826 avg views per post), while Instagram provides social proof in comments and saves. Affinities with American Airlines, MOOG, Publix point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Hails score 2.77% — Strong bucket.

Brand: American AirlinesBrand: MOOGBrand: Publix

Followers:30,426

Engagements:844

Rate:2.8%

Posts:186

Avg Likes:838

Avg Comments:23

Avg Views:1,337

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,426 · Engagements 844 · Rate 2.8% Posts 186 · Views 1,337 · Avg Likes 838 · Avg Comments 23 · Avg Views 1,337	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (41%) BRAZIL (8%) CANADA (5%) MEXICO (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (41%), BRAZIL (8%), CANADA (5%)
Platform Engagement	Instagram: 757 avg likes/post · Tiktok: 511 avg views/post · Youtube: 826 avg views/post	Best reach: Youtube 826 avg views; best engagement: Instagram 757 avg likes

Top Brand Affinities

American Airlines

Score: 19.21

MOOG

Score: 16.17

Publix

Score: 15.56

Pro Tools

Score: 13.05

Ableton

Score: 11.90

Akai

Score: 10.59

Amazon Music

Score: 10.10

Amway

Score: 8.23

Free People

Score: 8.14

Lollapalooza

Score: 7.75

Busch

Score: 7.51

Spotify Music

Score: 7.16

Brand	Category	Score
American Airlines		19.21
MOOG		16.17
Publix		15.56
Pro Tools		13.05
Ableton		11.90
Akai		10.59
Amazon Music		10.10
Amway		8.23
Free People		8.14
Lollapalooza		7.75
Busch		7.51
Spotify Music		7.16
SoundCloud		7.15
Coachella		6.96
Glossier		6.91
Urban Outfitters		6.58
Margaritaville		6.44
Taco Bell		6.02
Hot Topic		5.47
Kodak		5.11
Verizon		4.51
iHeartRadio Music Awards		4.31
Chick-fil-A		4.22
Steve Madden		4.13
Chrysler		3.94
Dr. Martens		3.92
Beats Electronics		3.91
Chipotle Mexican Grill		3.47
Polaroid		3.21
Showtime		2.81
Paramount Pictures		2.76
NBC		2.65
MTV		2.57
Nickelodeon		2.56
Prismacolor		2.56
Walmart		2.53
ASOS		2.44
Airbnb		2.38
Philips		2.35
Sprite		2.32
Tinder		2.28
Lululemon Athletica		2.27
Target		2.24
Fujifilm		2.20
Pixar		2.18
Cadillac		2.03
Vans		1.99
Walt Disney		1.89
Adobe		1.86
Forever 21		1.75