The Go-Go's
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
111,163
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:29 UTC
Genres
Biography
Originally formed in 1978 as the Misfits, the group featured Belinda Carlisle (vocals), Jane Wiedlin (guitar, vocals), Charlotte Caffey (lead guitar, keyboards), Margot Olaverra (bass), and Elissa Bello (drums). The band soon changed its name to the Go-Go's and began playing local parties and small clubs in California. In 1979, Gina Schock became the group's drummer. During that year, the band recorded a demo and supported the British ska revival group Madness in both Los Angeles and England. The Go-Go's spent half of 1980 touring England, earning a sizable following and releasing "We Got the Beat" on Stiff Records. An import copy of "We Got the Beat" became an underground club hit in the U.S., which meant the band was popular enough to sell out concerts, yet they had a difficult time landing a record contract.
At the end of 1980, bassist Olaverra became ill and had to stop performing; she was replaced by Kathy Valentine, a guitarist who had never played bass before. Early in 1981, the Go-Go's signed with IRS Records. Released in the summer of 1981, their debut album, Beauty and the Beat, became one of the surprise hits of the year, staying at number one for six weeks and selling over two million copies; "Our Lips Are Sealed" hit number 20 and a re-recorded version of "We Got the Beat" spent three weeks at number two.
The following year, the group released Vacation. Although it sold well -- the album made the Top Ten and it went gold, spawning the Top Ten hit single "Vacation" -- it failed to keep the momentum of the first record. During the next year the band was unable to perform as Caffey recovered from a broken wrist. In 1984, the Go-Go's returned with Talk Show, their most musically ambitious album. While it had two Top 40 hits -- the number 11 "Head Over Heels" and "Turn to You" -- it failed to even go gold. By the end of the year, Wiedlin had left the band, and the Go-Go's broke up in May of 1985.
Belinda Carlisle became the most successful solo artist to emerge from the group, scoring a string of mainstream pop singles in the late '80s, including the number one single "Heaven Is a Place on Earth." For a while, Charlotte Caffey was in Carlisle's backing group; she eventually formed the Graces, who released Perfect View in 1990. Jane Wiedlin recorded two solo albums and acted in a few films. Wiedlin also organized the group's brief 1990 reunion, where they performed at a benefit for People for the Ethical Treatment of Animals; they also recorded a version of "Cool Jerk" for their 1990 Greatest Hits album. The Go-Go's reunited once more in 1994, recording three new songs for the double-disc compilation Return of the Valley of the Go-Go's.
After recording new material, the group decided to continue as a full-time unit. In 2000, they appeared on VH1's Behind the Music series and released an accompanying best-of album, VH1 Behind the Music: Go-Go's Collection. God Bless the Go-Go's, the band's first studio album comprised entirely of new material, followed in 2001. ~ Stephen Thomas Erlewine
The Go-Go's converts attention from 35-44 & 45-64 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 6,167 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Ampeg, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,163 · Engagements 1,353 · Rate 1.2% Posts 2,715 · Views 6,167 · Avg Likes 1,333 · Avg Comments 27 · Avg Views 6,167 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 36% 45-64: 25% 25-34: 22% 18-24: 16% |
Largest: 35-44 (36%); next: 45-64 (25%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (76%) UNITED KINGDOM (4%) CANADA (4%) BRAZIL (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (76%), UNITED KINGDOM (4%), CANADA (4%) |
| Platform Engagement | Instagram: 1,254 avg likes/post · Youtube: 6,167 avg views/post | Best reach: Youtube 6,167 avg views; best engagement: Instagram 1,254 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
HBO Max
Lucasfilm
MTV
Paramount Pictures
Columbia Pictures
Amazon Music
Schwartz's
Hasbro
NBC
| Brand | Category | Score |
|---|---|---|
| Live Nation | 34.66 | |
| Ampeg | 30.50 | |
| MOOG | 15.67 | |
| HBO Max | 15.65 | |
| Lucasfilm | 11.99 | |
| MTV | 11.04 | |
| Paramount Pictures | 10.09 | |
| Columbia Pictures | 9.72 | |
| Amazon Music | 9.66 | |
| Schwartz's | 9.64 | |
| Hasbro | 9.01 | |
| NBC | 8.95 | |
| United | 8.87 | |
| Vivienne Westwood | 8.39 | |
| MATTEL | 8.37 | |
| Macy's | 8.20 | |
| Barbie | 8.00 | |
| FOX | 7.69 | |
| Delta | 7.26 | |
| iHeartRadio Music Awards | 7.20 | |
| DeLorean Motor Company | 6.60 | |
| Walgreens | 6.53 | |
| NORDSTROM | 6.34 | |
| American Airlines | 6.12 | |
| Publix | 5.96 | |
| CNN | 5.66 | |
| Kroger | 5.49 | |
| KARL LAGERFELD | 5.42 | |
| Margaritaville | 5.41 | |
| Warner Bros | 5.37 | |
| Verizon | 5.22 | |
| Kickstarter | 5.09 | |
| Coachella | 5.06 | |
| Summit Entertainment | 4.80 | |
| Nixon | 4.78 | |
| Martini | 4.73 | |
| FedEx | 4.63 | |
| eBay | 4.61 | |
| Comedy Central | 4.46 | |
| Snoopy And The Peanuts Gang | 4.45 | |
| Pilsner Urquell | 4.36 | |
| Nickelodeon | 4.36 | |
| Gillette | 4.27 | |
| Pfizer | 4.25 | |
| Oculus | 4.23 | |
| Taco Bell | 4.18 | |
| Pixar | 4.18 | |
| Hurley | 4.16 | |
| Costco | 4.15 | |
| Spotify Music | 4.05 |
Official Profiles
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LoginArtist: The Go-Go's
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 1,910,316
| PLATFORM | TOTAL | % | |
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1,306,703 | 68.40% |
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603,613 | 31.60% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















